Sama Hoole@SamaHoole
Walk into a high-end restaurant. Look at the menu. Notice something interesting about the pricing structure.
The steak costs £45.
The pasta costs £18.
The salad costs £15.
The cost to produce these items:
Steak: £20 in ingredients
Pasta: £2 in ingredients
Salad: £3 in ingredients
Profit margins:
Steak: £25 (125% markup)
Pasta: £16 (800% markup)
Salad: £12 (400% markup)
Restaurants make more profit on pasta and salad despite charging less because the input costs are so low.
Now expand this to the entire food system. Who benefits from convincing people to eat less meat and more plant-based foods?
Every level of the supply chain makes more money on plants:
Farmers: Can charge premium for "organic" vegetables
Processors: Turn £0.10 of grain into £3 of product
Retailers: Higher margins on processed foods
Restaurants: Much higher profit margins on plant-based dishes
The economic incentive structure is clear: Sell people cheap ingredients at meat prices.
This is why every major food company is launching plant-based lines. Beyond Meat, Impossible Foods, and hundreds of smaller brands. All producing products that cost pennies to make and sell for dollars.
Then they use the profits to fund studies, marketing, and lobbying to convince you that meat is dangerous.
It's not about health. It's not about environment. It's about profit margins.
A restaurant that could convince all its customers to order pasta instead of steak would double its profit overnight while dropping food costs by 80%.
Scale that to society. If you can convince entire populations to shift from meat to plants, you've just increased industry profit margins by 400-800% while reducing their costs.
The people pushing "plant-based for the planet" are the same people who will profit enormously from that shift.
Bill Gates owns farmland, invests in plant-based companies, and tells you to stop eating beef. His investment portfolio directly benefits from you following his advice.
Klaus Schwab tells you to eat bugs while eating beef at Davos. His organization's corporate partners include major food companies launching insect-based products.
The pattern is the same as it's always been. The elite tell you to eat cheap food. They profit from producing cheap food at premium prices. They continue eating meat themselves.
The restaurant pricing strategy scaled to society. Convince people that the expensive ingredient is dangerous. Sell them the cheap ingredient at expensive prices. Pocket the difference.
And if you can get government to mandate or incentivize the shift through policy, even better. Then it's not just profit. It's guaranteed profit backed by law.
This is why "plant-based" is pushed so hard despite no clear health or environmental benefits. The profit margins are too good to pass up.
You're not being given dietary advice. You're being given a sales pitch.
The sellers profit from your compliance. They don't follow their own recommendations.
Notice who's eating what. Then decide if you trust their advice.