Adam Liebman

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Ten years ago, we made a bet: that seed-stage founders deserved more than capital. They deserved partners. People who would help them build from day one. Today, I’m proud to share that we’ve raised Primary Fund V, a $625 million fund to back the next generation of founders who see what the world is missing and have the conviction to build it. This video captures what we’ve learned from being in the trenches with iconic founders, and where we’re headed next. Being a partner to early-stage founders has been the privilege of my career. If you're building something that matters, I’d love to hear from you.

The best run revenue orgs do not use a “sales methodology.” They use these two ingredients instead: 1. Repeatable stages and exit criteria. They know exactly what to do, when to do it, and who to do it with. They have their “order of operations” down pat. They have buyer-aligned sales stages. And they have customer behavior-based exit criteria. But they don’t stop there. Because if that’s all you have? Your selelrs know what to do, but can’t actually do it. You have a rocket ship with no fuel. That leads to the next… 2. Skills excellence. They look at their sales process, and ask: “What skills do our sellers need to execute this process?” Usually, that’s 6-8 core skills. Then they train their sellers like hell on those skills. If sales process is a rocket ship, skills are the fuel that makes it fly. This is what the best of the best do. Process (what to do). Skills (how to do it). "Sales methodologies" are neither of these.