Amy O'Brien

💌 Personal news 💌 This week is my first week as Tech Editor for @voguebusiness. After beginning my journalism career in fashion and spending the last few years reporting on business, I’m very excited to bring the two together and join the Vogue and Condé Nast family. 🧵

AI is rapidly transforming the way everyone in fashion works, and thinks about their career. @voguebusiness has launched a survey to learn about your use of AI at work and your perception of how it will change your job. Let us know your thoughts here: docs.google.com/forms/d/e/1FAI…

BREAKING: Last night, OpenAI announced the launch of its much-anticipated integrated checkout feature, Instant Checkout. So how should fashion and luxury react? Here's what OpenAI's new integrated checkout means for brands 👇 voguebusiness.com/story/technolo…

♠️ What fashion needs to know about the EU-US tech regulation battle By @Amy_EOBrien Tech policy is emerging as a key threat to #trade and #tariff negotiations between the US and Europe. What will it mean for #fashion? 👉voguebusiness.com/story/technolo… ♠️ Why does it matter? Under the deal, the #EU has accepted a 15 per cent tariff on most of its exports to the US, while #US-made goods bound for the EU are exempt from duties. This compares to low-single-digit or no duties on EU exports to the US before Trump started his second term. But EU officials said it was the best deal they could get to avoid escalating tensions with Trump and a full-blown trade war. ♠️“Fashion brands could face major digital fragmentation and operating headaches as EU and UK laws require platforms to implement region-specific content moderation and privacy controls,” says Lauren Madonia, Lvlup Legal business and intellectual property attorney. @Nicochan33 @pierrepinna @BetaMoroney @jblefevre60 @JimHarris @IanLJones98 @drsharwood @Khulood_Almani @mvollmer1 @HaroldSinnott @anand_narang @dinisguarda @Eli_Krumova @Shi4Tech @sonu_monika @FrRonconi @JoannMoretti @CurieuxExplorer @gvalan @marcusborba @SpirosMargaris @Analytics_699 @FrRonconi @Fabriziobustama @efipm @NevilleGaunt @ahier @AnneLaureBEAUD2 @JeromeMONANGE @domingonarvaez1 @margaretsiegien @PawlowskiMario @Sharleneisenia @arukundo @SusanFourtane @pchamard @theomitsa @amalmerzouk @TanyaSinha_ @jeancayeux @Ym78200 @baski_LA @postoff25 @AndrewinContact @TerenceLeungSF @c4trends @TravelFoodiesTV @IngridVasiliu @GlenGilmore #FashionTech #profits #Retail #Retailers

♠️ Trump clears the way for new TikTok US ownership: Why it matters ▪️The executive order signed by President Trump on Thursday arranges a transfer of TikTok’s ownership to a group of US investors from Chinese owner #Bytedance for a #US-#only version of the app in 120 days. Here’s what it means for #fashion By @Amy_EOBrien @voguebusiness 👉voguebusiness.com/story/technolo… #TikTok #TrumpAdministration #SocialMedia @HaroldSinnott @EvanKirstel @Khulood_Almani @mvollmer1 @JimHarris @jblefevre60 @anand_narang @gvalan @CurieuxExplorer @FrRonconi @IanLJones98 @JoannMoretti @BetaMoroney @Analytics_699 @Nicochan33 @pierrepinna @drsharwood @SpirosMargaris @baski_LA @dinisguarda @Eli_Krumova @Shi4Tech @sonu_monika @jeancayeux @TanyaSinha_ @domingonarvaez1 @marcusborba @Ym78200 @Fabriziobustama @efipm @NevilleGaunt @ahier @margaretsiegien @TravelFoodiesTV @PawlowskiMario @Sharleneisenia @arukundo @SusanFourtane @pchamard @theomitsa @amalmerzouk @baski_LA @postoff25 @AndrewinContact @TerenceLeungSF @c4trends @IngridVasiliu @GlenGilmore #FashionTech #Digital #Marketing #Retailers Photo: Edward Berthelot Getty Images

♠️ Does your brand need a chief AI officer? By @Amy_EOBrien @voguebusiness ♠️“AI is everywhere and nowhere in fashion right now, because there are very few people in the industry who understand what it can really do.” Paul Almar ♠️ Do you need a CAIO and a CTO? ▪️It’s not the first time that the fashion industry has looked to a buzzy new C-suite hire for answers on how to embrace an emerging technology. A few years ago, brands were weighing up whether to hire a chief #metaverse officer — a role that vanished from the industry almost as swiftly as it appeared. #Fashion #CAIO #Fashiontech 👉voguebusiness.com/story/technolo… @BetaMoroney @jblefevre60 @Khulood_Almani @mvollmer1 @HaroldSinnott @anand_narang @IanLJones98 @Eli_Krumova @EvanKirstel @Shi4Tech @CurieuxExplorer @Nicochan33 @JoannMoretti @drsharwood @RLDI_Lamy @SpirosMargaris @Analytics_699 @FrRonconi @Sharleneisenia @ahier @Fabriziobustama @gvalan @domingonarvaez1 @arukundo @dinisguarda @SusanFourtane @NevilleGaunt @marcusborba @theomitsa @pierrepinna @amalmerzouk @sonu_monika @TanyaSinha_ @jeancayeux @margaretsiegien @Ym78200 @baski_LA @postoff25 @AndrewinContact @TerenceLeungSF @c4trends @Corix_JC @nafisalam @TravelFoodiesTV @pchamard @IngridVasiliu @GlenGilmore @PawlowskiMario ▪️“I believe the smart fashion CEO is looking at this and carefully investigating the best use cases for AI that are not necessarily going to erode morale or critical roles, but enable them to innovate,” Harvey says. “Most CEOs aren’t super well educated on LLMs, but those who hire people who are to drive innovation through AI will come out like the companies we saw in the pandemic, who were able to pivot online through technology, and not only survive, but thrive.”

Chief branding and innovation officer David Lauren is betting on generative AI to improve personalisation and customer engagement at the heritage brand. voguebusiness.com/story/technolo…

A new wave of member-only travel apps are betting that personal recommendation is the new luxury, offering brands a “universe-building” opportunity to tap into. voguebusiness.com/story/technolo…

NEW: Experts say the new US AI action plan serves as a wake-up call for fashion companies to establish their own AI guardrails. But the US-centric policy presents key challenges for fashion’s global supply chain and consumer base. More below 👇 voguebusiness.com/story/technolo…

Thank you, @sarahoconnor_ , for writing about the thing I've always wanted to write about, and ask all my LLM interviewees about. (Yes plz to the badge) ft.com/content/48d428…

'Smart glasses are no longer speculative, they’re inevitable.' I spoke to @Amy_EOBrien of @voguebusiness about some serious plays by big tech. #wearables #AI #fashiontech voguebusiness.com/story/technolo…

LVMH says it’s building AI agents to help give customers a more luxury experience. What does the latest tech obsession mean for fashion? voguebusiness.com/story/technolo…

My new email is amy.obrien@condenast.com and my DMs are open. If you’re someone I should know or know something I should go to, please do get in touch!

On this global beat, I’ll be covering the future of fashion and luxury. AI, algorithms, Big Tech, circular economy, discovery, design tech, e-commerce, longevity, personalisation, wearables … I can’t wait to dig into everything at the intersection of technology and fashion.

💌 Personal news 💌 This week is my first week as Tech Editor for @voguebusiness. After beginning my journalism career in fashion and spending the last few years reporting on business, I’m very excited to bring the two together and join the Vogue and Condé Nast family. 🧵

NEW: Milan-based Ithaca Investments doesn’t have a website or LinkedIn, is never listed on PRs, and hasn't spoken to media before. The secretive firm is the brainchild of Silvio Berlusconi's youngest child, Luigi Berlusconi. I interviewed Ithaca here: sifted.eu/articles/ithac…

SCOOP: Bending Spoons valuation raised 89% by investor as startup raises $600m debt to finance more acquisitions. Baillie Gifford gave Bending Spoons the best performance markup in its portfolio — ahead of SpaceX and TikTok owner Bytedance. sifted.eu/articles/baill…

Watching Edward Berger's film Conclave, I was struck by its unexpectedly modernist aesthetic. So I was thrilled to sit down with its set designers to discuss the inspiration they took from Rome's EUR district to create a sinister backdrop for the film. a-rabbitsfoot.com/editorial/film…

@jemimajoanna It’s going to be a marathon weekend

Very very sad news. I rewatched Blue Velvet last night! A rewatch of of Mulholland Drive (and Twin Peaks) is in order. hollywoodreporter.com/movies/movie-n…

Looking to speak to past guests on Belmond trains for a piece. If this is you — or someone you know — plz get in touch. DMs open! #journorequest

Cont @sama on restructuring: "We've been thinking about that, our board has, for almost a year independently, as we think about what it takes to get to our next stage. But I think [the departures last 24hrs] are just about people being ready for the next stage of their lives."

Speaking to Exor CEO John Elkann on stage at Italian Tech Week, @OpenAI CEO @sama says that reports the company is restructuring are "totally not true."