Justin Andrews
1.9K posts

Justin Andrews
@AndrewsJustin
Immigrant, founder & ceo @drinkurja. 🇮🇳🇺🇸.here to learn & connect 👋







Innovation ≠ Success Most people chase the wrong thing when they innovate. Something entirely new. Something wildly different. Reality is, you can take something existing and make it ever so slightly better and crush the entire category.


I think one reason MBA types struggle in ecomm and consumer is the early winners look relatively low status. Look at brands like hollow, primal queen, gruns, true classic, etc. No $250k brand book. No aesthetically optimized site or brand. Often “cheap” looking and unserious. Creator partners and tiktok shop affiliates that aren’t well known. Face to camera founder ads that they aren’t willing to make. Near impossible to do when all your friends are working at prestigious shops or companies.


@MaxMulvihil There is no war on protein 🤣 if they want people to eat better the government should make getting quality meats, dairy etc a lot more accessible to people

Beyond Meat is entering the beverage aisle with a new ready-to-drink protein beverage, expanding beyond plant-based meat into functional nutrition. 🥤🌱 How will this shift impact the crowded protein drink market and Beyond’s brand strategy? bevnet.com/news/2026/beyo…















