Basis

Smarter advertising, powered by AI: Learn how Basis AI can fuel innovation, opportunity, and optimization at every stage of your workflow to enhance campaign results. ow.ly/nHzV50Soukm

#Misinformation is a major problem online and social media is a megaphone for it. #SocialMedia presents #advertisers with great value but this is one of the big drawbacks. An issue that simply can’t be ignored as much as we want to. @basisglobaltech basis.com/blog/what-can-…

At Basis Technologies, which ranks sixth among mid-size employers on the Tribune’s list of Top Workplaces, a 'people-centric' culture is key. @basisglobaltech chicagotribune.com/2024/11/15/top…

El futuro del #DOOH se debate hoy con @GroovinAds, @BasisGlobalTech y @Boletia 🤯 Claves para superar barreras técnicas y abrazar la innovación @ publicidad exterior digital 🚀 #OOH #Digitalización #Data #Atribución #ADWEEK2024 #LATAM #AdWeekLATAM

Connecting with top agency leaders and strategists! From our SVP Kristie MacDonald at #StratFest with @4As to insights at @basisglobaltech’s Agency Leadership Summit, we’re shaping strategies for a future focused on multicultural investment and growth audiences. 🚀📸

🌐 El futuro del DOOH está aquí. Este panel presentado por ejecutivos de @GroovinAds, @Boletia y @basisglobaltech será el punto de encuentro para explorar cómo tecnologías avanzadas están transformando el DOOH en el entretenimiento. bit.ly/4e3fhZK #AWLATAM24

Welcome to next Golden Age of advertising! @basisglobaltech rolls out a delightful campaign for their automation system. buff.ly/3ZWl8gg #newcampaign #advertising #goldenage

Let’s go @basisglobaltech Double down!

What. A. Night. What a first day of @advertisingweek (although by 1030 pm I was asking everyone how their week has been). Thank you @AdtechGod @marketecturetv @aripap MadTech @aperiamventures @basisglobaltech @JeremyBloomHere 🙌🏻

The golden age of advertising with Basis Oasis @advertisingweek @basisglobaltech

“Within the first couple of weeks, we saw the conversion rate increase more than 2.4x, and the cost per conversions fell by 75%," said Hart's VP of Media and Analytics Kira Clifton when using SmartBid with Basis AI. Keep reading via @MediaPost: ow.ly/jLhz50TEqkx

🎉 Return to the Golden Era of Madison Ave 🎉 MadTech, Aperiam, and Marketecture Media are ready. Are you? After countless hours of preparation and with nearly a thousand people wanting to attend, we are thrilled to bring you what promises to be the best event of 2024. A heartfelt thank you to our 13 incredible sponsors, dedicated planning teams, the Virgin Hotel staff, and everyone else who made this possible. ✨ VIP Sponsor: 🌟 @basisglobaltech 🌟 ✨ Platinum Sponsors: 🌟 @magnite – Cocktail Sponsor 🌟 @LiveIntent – Entertainment Sponsor 🌟 @TransUnion – Blowout Bar Sponsor 🌟 @InMobi – Blowout Bar Sponsor 🌟 @ZetaGlobal Global – Blowout Bar Sponsor 🌟 @Fluency_Inc - Advertising Automation Platform – DJ Sponsor 🌟 @AdRoll – Hors D’oeuvre Sponsor ✨ Premier Sponsors: ⭐ @SecureWithHUMAN ⭐ @Comscore ⭐ @FanServ ⭐ @BidSwitch ⭐ Protected by @TeamMediaocean Check your inbox/spam folders for the official invite and RSVP link. Search for “Return to the Golden Era of Madison Ave” #MadisonAveReturns #AdTechGod #GoldenEraEvent

We’re only a week away from the next Basis Oasis at #AWNEWYORK24! I’m so excited to be joining the rest of our Basis team in the Big Apple to connect with other industry leaders. We’ve got a fully packed week! @basisglobaltech #BasisOasis #NewYork #AdWeekNY

Basis' SmartBid leverages AI to adjust and optimize your bids in real-time by Basis, empowers media team to move smarter, operate faster, and generate better performance. ow.ly/Wx6550TBvsc

We're proud to be ranked #4 on @GPTW_US 'Best Workplaces in Advertising and Marketing in 2024' list! Thank you to all of our people who make our workplace amazing! 👏 See the full rankings list here: ow.ly/hyW150TzfbB

Next week, we’re thrilled to be heading to #AWNEWYORK24 and bringing the Basis Oasis with us! 🗽🌴 We have an entire week planned with good drinks, good food, and good conversation. I’m excited to make my way to NYC next week and I hope to see you there! @basisglobaltech #NYC

Congratulations to our VP of Product - DSP, Ian Trider, for his win at last night's @AdExchanger Awards! Ian's recognition as a "Rising Star - Leadership Under 40" showcases his exceptional contributions to the programmatic advertising space.

This week Basis is in Miami for the Digiday Publishing Summit! If you’ll be off to Miami this week, make sure you connect with @basisglobaltech! bit.ly/3MMyK5M #Miami #Publishers #AdIndustry

Political advertisers are particularly reach-oriented and risk-averse, which is one reason why linear TV still “feels like a safe bet,” said Grace Briscoe via @AdExchanger about political advertising on CTV. ow.ly/ZRUx50TprAl

The @basisglobaltech AdTech Academy is an unrivaled resource for advertisers and brands. The course covers fundamentals and practices that are must-haves in today’s ad landscape. This is the kind of knowledge you just can’t pass up! ➡️ ow.ly/sIwB50T50ku

And that's a wrap on our in-person AdTech Academy events for the year! Interested in learning how you can get the most out of Basis? Stay tuned to find out what we have planned for next year. ow.ly/Mwuu50TeTjw