CallRail

Here's the most important takeaway from Google I/O for us marketers. And it's not the relief that AI Mode isn't becoming the default. Last month I reported that Google lost ~5% of traffic share in just 10 months — from 35.11% to 30.53% (across ~75k websites in @Ahrefs' panel). And I don't see this trend reversing with the new AI Search they announced. If anything, it's only going to accelerate. But there's still a big opportunity for us marketers in this new era of AI Search. When Google's AI Search answers a question, it recommends specific brands, products, and services right in the answer. And that brand visibility has real business value. The brands that get mentioned by AI are the ones that are going to get the customers. So the real takeaway from Google I/O isn't "phew, we still get our clicks for now." It's that the game is shifting from counting clicks to tracking how often Google's AI mentions your brand and your products when it matters. If you aren't measuring that yet, it's about time you start. Because this is where SEO is heading. … Friendly reminder: Every paid @Ahrefs plan comes with a free allowance of tracked prompts in Brand Radar (our AI visibility tool).