Collective Audience

FurnitureDOTcom was built for SEO. Now it’s trying to crack AI search digiday.com/marketing/furn… #SEO #AI

Bye bye banner ads. Say hello to @CollectiveAud advertising experiences that increase attention, engagement, conversions and generate real-time first party data. The new standard for advertising on the open web. collectiveaudience.co/audienceads/ #DigitalMarketing #DigitalMedia

As The Trade Desk whines about its media coverage, I just wanted to share that Yahoo DSP has launched new data-targeting capabilities for Netflix inventory. yahooinc.com/blog/netflix-s…

Interview with an industry expert on automation transparency delivering efficiency gains across digital advertising ( $GOOGL, $META ): - The expert describes the current budget environment as steady, with clients allocating around 10-15% more to their campaigns YoY. He is quick to add that this growth is not unconditional. Clients are tying budget increases directly to the ROI and performance efficiency they are actually seeing in their accounts. From what he is observing across his client base, Google Search and Google Shopping are the protected budgets right now, with most advertisers firmly focused on bottom-funnel and intent-capture channels rather than brand awareness or upper-funnel activity. - When allocating budget across performance-driven verticals like e-commerce, healthcare, and fintech, the expert prioritizes intent capture over demand generation. $GOOGL has the largest share, consuming 40-60% of the total budget across Search, Shopping, PMax, and YouTube. $META sits in second place at around 20-30%, followed by TikTok at 5-10% and $MSFT Ads at roughly 5%. The remainder gets spread across programmatic, affiliate, and any newer channels worth testing, like $SNAP. - The expert believes Performance Max has made significant progress over the last year. In the past, the platform offered very little visibility into where budgets were actually going, but that has changed. Rather than a single feature driving this, it has been a combination of improvements that, together, have delivered efficiency gains of around 20-25% across some of his accounts. The biggest shift has been transparency. Advertisers can now see exactly where PMax is allocating spend across YouTube, Search, and Display, which makes creative optimization far more targeted and deliberate. - The expert highlights that YouTube has meaningfully shifted from a primarily upper-funnel branding channel to a hybrid performance platform over the past two to three years, now representing around 20 to 25% of total $GOOGL budgets. The growth has been driven by performance formats such as direct-response QR codes, CTV click-to-site overlays, and mobile-to-TV retargeting, which have made the platform far more measurable than before. Still, he is clear that YouTube still does not perform like Search. - According to the expert, CPA is higher, and the platform works best as an assisted-conversion driver rather than a last-click acquisition engine. The real shift he points to is not in raw performance but in measurement, with better attribution modeling, longer attribution windows, and PMax integration making it easier to justify performance budget allocation. He expects YouTube's share of budgets to continue growing as measurement improves further. - The expert emphasizes that the gap between Advantage+ and PMax generative tools has largely closed over the last six months. A year ago, $META had a clear edge in practical usability, particularly around creative variation, image expansion, and social-native copy generation. Today, he sees them as broadly comparable but with different strengths. $META still feels more native for social formats and rapid creative testing, while $GOOGL's generative tools have improved significantly and now integrate more seamlessly into performance automation workflows, particularly within PMax asset groups.

OpenAI could lean on The Trade Desk’s automated ad platform to help sell ads in ChatGPT before eventually building its own ad tech stack. thein.fo/4lfz1Pq

Media companies are battling AI firms over content scraping. But what happens next? @people Inc. CEO Neil Vogel joins @Adweek Mark Stenberg to discuss how publishers can compete by focusing on what AI companies cannot replicate.

#IABTechLab’s new Content Monetization Protocol (CoMP) framework is open for public comment until April 9! We’re excited to have support from @BeelerTech, Bertelsmann, Mobian, People Inc., and The Weather Company! okt.to/pL6IAt

Real-time optimization is table stakes. Everyone can do it. What sets Symitri apart is trusted access to data advertisers would never push into the open bidstream. By handling data securely and privately, Symitri delivers deeper insights, smarter targeting, and better performance that competitors can’t match. That’s what happens when trust unlocks better results. Learn more at Symitri.com #FirstPartyData #DigitalAdvertising

Exclusive: Amazon explores advertising technology for selling AI chatbot ads. Read more from @CatherinePerlo1 👇 thein.fo/4b9W0Xw

NEW: @criteo is @OpenAI's first adtech partner for ChatGPT ads. Story below. adtechradar.com/2026/03/02/ope…

WPP is betting its future on getting paid for outcomes. For decades, the agency business has run on a simple, if imperfect logic: clients pay for time and the people who fill it. digiday.com/media-buying/w… #PerformanceMarketing

+40% purchase intent. +30% emotional connection. +1.9x credibility. @TheTradeDesk proves it - context matters. @CollectiveAud, we see it daily on the open web with our AudienceAds driving incredible ROI 👁 +200% active attention 📷 1% engagement beop.collectiveaudience.co/galleries

Bye bye banner ads. Say hello to @CollectiveAud advertising experiences that increase attention, engagement, conversions and generate real-time first party data. The new standard for advertising on the open web. collectiveaudience.co/audienceads/ #DigitalMarketing #DigitalMedia

10 Golden Rules for Successful Performance Advertising Creatives collectiveaudience.co/10-golden-rule… #MarketingStrategy

+40% purchase intent. +30% emotional connection. +1.9x credibility. The Trade Desk proves it: context matters. At @Collective_Aud, we see it daily on the #OpenWeb: 👁 +200% active attention 💬 1% engagement 📊 2.9x brand attribution The future isn’t closed, it’s open. #AdTech

✨ Open Garden Awards ✨ Proud to take part and honored to be named one of the techs to watch in 2026 at #OpenGardenInnovators 🔥 Congrats to all the winners, and thanks Nicolas Jaimes for the great organization! #OpenGardenAwards #OpenWeb #AdTech

Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem. Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP. adexchanger.com/publishers/mic…

The best AI SEO GEO marketing strategies to implement in 2026. A comprehensive guide to dominating search in the age of AI-powered engines, generative results, and multimodal content understanding. theopencloud.ai/the-best-ai-se… #AI #SEO #DigitalMedia

💬 What if we re-enchanted the Open Web through conversation? 📆 We’ll be at #OpenGardenInnovators on Feb 4 to discuss the future of the Open Web. 🎙️ New interview with Romain Cauchois (Collective Audience) 👇 🔗 beop.collectiveaudience.co/fr/blog/reench… #OpenWeb #AdTech #MediaInnovation

Marketers want AI to explain their data, not just crunch it. Key stat: 60.9% of US marketers prioritize generative insight summaries as their top AI enhancement for next-gen marketing mix modeling (MMM), nearly double the share focused on dynamic learning features.