Daniel Gingerich

I distilled my 4 years of marketing lessons into minimalistic visuals. 1. Sell Benefits. Not features.

@danielcberk Photoshop is a helluva drug

Renaming Twitter will go down as the best business decision in history

Here's a simple calendar trick anyone can use: (bookmark this and try it later) There are 4 types of professional time: 1. Management 2. Creation 3. Consumption 4. Ideation Management Time is what most of us spend the majority of our professional lives in. Meetings, calls, presentations, email processing, team and people management. Creation Time is what most of us scramble to fill into the gaps between Management Time blocks. Writing, coding, building, preparing. Consumption Time is where new ideas for creation and growth are originally planted. Reading, listening, studying. Ideation Time is where new ideas for creation and growth are cultivated and grown. Brainstorming, journaling, walking, self-reflecting. Before you can make improvements to your balance of time, you need to understand your starting point. Starting on a Monday, at the end of each weekday, color code the events from that day according to this key: • Red: Management • Green: Creation • Blue: Consumption • Yellow: Ideation At the end of the week, look at the overall mix of colors on the calendar. Here's an example of how this looked for a friend's calendar at the end of the week. This simple exercise should give you a clear picture of what your current baseline mix of professional time looks like. 3 Tips for an Optimal Balance Tip 1: Batch Management Time Create discrete blocks of time each day when you will handle major Management Time activities. 1-3 email processing blocks per day. 1-3 call and meeting blocks per day. The goal here is to avoid a schedule where the red bleeds out everywhere across every single day. We are trying to keep the Management Time windows as discrete as possible to create space for the other types of time. Tip 2: Increase Creation Time Creation is what propels us forward, with more interesting projects and opportunities. We all need more Creation Time in our days. Recent data from Microsoft showed that users of their apps are spending much more time on email and meetings than creating. As you batch Management Time, carve out distinct windows for Creation Time. Block them on your calendar. Don't check your email or messages during them. Focus on creation during your Creation Time. Tip 3: Create Space for Consumption & Ideation Consumption and Ideation are the forgotten types of time because we rarely create space for them, but they are critical to long-term, compounding progress. History's most successful people have all made a practice out of creating space for reading, listening, learning, and thinking. We can draw a lesson from this. To start, schedule one short block per week for Consumption and one short block per week for Ideation. Stay true to the purpose of the block. Own that before increasing the presence of these types of time in your schedule. With these three tips in mind, you're well on your way to finding a more optimal balance across the four types of professional time. Bookmark this post and give it a shot. If you enjoyed this or learned something, follow me @SahilBloom for more in future!

@torreydawley @rebeccaebrown @StuLierich @GrammarHippy Few understand. Very few.

@rebeccaebrown @StuLierich @GrammarHippy Brand ≠ logo, Rebecca. Or any other visual marketing deliverable. This is the fundamental mistake people are making when they use the word "Brand." If you were operating a business for 5 years, you most certainly had a brand. Even if you never consciously understood it.

Thinking about your “brand” when it’s making no money is ridiculous. • Brand image • Brand voice • Brand colors. Waste of time. There’s a 50-50 chance that tomorrow you’ll have no business. At all. So make it a business FIRST. That means sales. Then worry about “brand”.

“Never risk the empire for a pot of gold.” @AlexHormozi’s friend on the importance of protecting your brand reputation.

@AndreyNovikoov It’s the 4, 4, 4 that makes me think it’s a joke lol

Do you think it's clickbait, or is the post legit? The more I read online, the more I believe it's legit 🤦‍♂️ Don't forget to follow me 🙏 @AndreyNovikoov

Sometimes people on reddit just blow my mind 4 years - $4mrr

@CarlWeische Winner winner

Winning Product Guide (How to find winners & scale like crazy) I’ve created a 30 Page document that breaks down the exact process of: - Finding Products - Establishing Market Fit - Scaling & Creatives - Creating Brand Value RT & Comment "Winner" and I'll Auto-DM it to you

@jjesschan If the assistant asks for *my* calendar link and then books… ideal

I find it 10x more irritating to book a call through someone's assistant, than through a calendar link. Is it just me?

@ddeutsch I already follow you so I can’t be the one to put your over… dang it!

I'm about to reach 4,000 followers. (Now 3,999... who'll put me over?) I wanted to take this opportunity to: 1. Say "thanks" to everyone who has followed, liked, replied to, or just read any of my tweets. 2. Share on this thread what I've learned from this amazing journey…

@kasimaslam I’d love to hear about your content strategy when remarketing. Do you move to objection handling ads, testimonials, FAQs, or just repeat the same general message as the TOFU ads and drive them back to lead gen assets or sales pages?

What am I missing? I’d love to hear about the creative ways you’re using remarketing in your business!  #ppcchat #digitalmarketing #google #googleads #gads

Remarketing doubles the performance of my search campaigns, bringing my CPL from just over $500 to under $250. Across 200 clients, the two highest-performing campaigns are brand first (obviously), followed by remarketing. Here are pro tips on how to use remarketing effectively.

@kasimaslam How do you feel ios17 is going to affect cross channel tracking?

What's been your experience with combining Google and Meta Ads? #ppcchat #digitalmarketing #googleads #metaads

In many ways, Google Ads & Meta Ads (Facebook & Instagram) couldn't be more different. Even so, when used properly, they can massively amplify each other's success. Here are three ways you should be using Google and Meta together.  #thread 🧵

@kasimaslam 😂

Who else misses #UA? 😪 #FunFriday #GoogleAdshumor #marketinghumor

@bruno_nwogu Someone who either likes talking to people… ..or hates their life. Lol

What do you see?

@stats_feed None of the above 😏

Who is the best actor of all time? 1. Leonardo DiCaprio 2. Robert De Niro 3. Tom Hanks 4. Keanu Reeves

@haroldmluna @ElijahSchaffer GPT-3 was an insensitive jerk. GPT-4 found Buddhism and is seeking the middle way

@ElijahSchaffer I asked the same questions to confirm.

Chat GPT will make fun of Jesus but not Muhammad

@ElijahSchaffer Tried it as well… GPT-4 went for the middle way.

@JayAlanMac @blackhatwizardd twitter.com/golocalmotion/…

@blackhatwizardd I've had this thought before! Society is built on a awful lot of trust😂 But hey, here we are, and things are still moving along.

Absolutely wild that we get into cars going 50 mph in opposite directions with no median divider just assuming people on the other side won’t veer over 3 feet

@HomeDBWorkouts @blackhatwizardd 💯

@blackhatwizardd The beauty of mutually assured destruction

@blackhatwizardd We don’t trust other drivers to watch out for us, but to protect themselves. Self-interest is good for society.

@UjwalVelagapudi @sweatystartup Isn’t there an irony here? Enterprise value is supposed to be a function of expected future cash flows… but I guess not always the case in practice?

@sweatystartup 💯 Thought I was alone on cashflow>EV, nothing besides cashflow ever made sense to me since I never buy with intention to sell. Felt the same in RE too, I’ll take NOI over appreciation any day. Appreciation will inevitably happen if NOI is increasing

Recurring revenue is overrated in the world of entrepreneurship. - way more competition - higher CaC Build a machine that can sell every month and enjoy less competition and lower CaC. Cashflow > enterprise value.