Erlen Masson

𝗪𝗲’𝗿𝗲 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗼𝗽𝗲𝗻 𝗳𝗼𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 (𝗽𝘂𝗯𝗹𝗶𝗰𝗹𝘆)! 🎉🥳 After 500+ hours, 55 weekends, 3 versions and 100 cups of matcha later.. For the past 6 months, we’ve poured our hearts into laying the foundation for our design studio, anonivate®️. Late nights, early mornings, and countless hours of research, testing, design, and development have taught us so much, and they have all been worth it. 1. To our current partners: We're incredibly grateful to work alongside you and bring your ideas to life. Your projects have challenged us, inspired us, and pushed us to new heights. 2. Welcoming New Partnerships If you’re looking for a dedicated team that will: ✅Solve tough problems. ✅Make your brand stand out. ✅And help you get your next big win? You’ve come to the right place. We don't just design pretty visuals; we dive deep into your brand, your audience, and your industry to create solutions that make a real impact. Whether you're a startup looking to make a bold entrance, an established brand seeking a fresh perspective, or anything in between, we're ready to create experiences worth sharing together. So, let's collaborate, innovate, and make a difference. Good 𝙙𝙚𝙨𝙞𝙜𝙣 is (always) good for 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨. Visit our website, anonivate.com, to explore our services and get in touch with us.

I got the keys to my new inbox @NotionMail! 🚀 My achievements: 🎵🎯 ntn.so/mail

@danmall @designsystemu Ahhh man I missed this

My @designsystemu Design System in 90 Days live cohort is one of my favorite things I do at work. I get to share everything I learned about design systems to a group of interested people, solving problems I have experience with. The next cohort starts on February 11, 2025. But not everyone has 12 weeks. Or $3,999. And even if you do, it might be overkill for you or your team. So, I’m opening a shorter version. On Wednesday, November 20, I’ll run the first instance of Design System in 90 Minutes, a 90-minute online class where I’ll share my top tips for setting up an organization-wide design system practice. I’ll open registration next Tuesday at 10am Eastern. Tickets will be $49. If you want to register early, reply with “90MIN” and I’ll DM you the link.

@CognitoForms i need some assistance with email confirmations

@rileyj_s Happy Birthday Riley!

Happy birthday to me Here's another year of keeping things weird and fun!

Hey everyone! I'm on the lookout for a freelance Brand Strategist and Copywriter to collaborate on an exciting project. If crafting compelling stories and building brands from scratch is your passion, let's talk! DM me.

@katylcowan Congrats Katy and Happy Birthday Creative Boom! ✨

@johndsaunders That feeling just never gets old, exactly like the last time every time 😄

I can launch 10,000,000 websites in a lifetime AND I'll still get nervous anytime we hit that launch button. Anyone else like this?

@katylcowan Congratulations Katy what a milestone!

@adriankuleszo So if you subscribe to Google Gemini you can switch on transcription in Google meetings. There’s also scribe that I’ve used and I have heard other people mention otter.

Coming back to this topic 👇 Do you guys know a note-taking tool that can automatically join all meetings hosted by any and all G-suite members and transcribe them for future reference for designers that couldn't join a meeting at that time? I appreciate all suggestions 🙏🏼

@thebrianto Taking time away and coming back with more clarity is such an underrated hack. I can totally relate to this happening when you spend a lot of time on social media, it’s why it’s so important to understand what your personal values and goals.

Have you ever done something for so long you stopped questioning whether or not you should do it? Maybe it's staying in your job... Maybe it's building your business... For me? It's writing online. This past month I: • Stopped writing on X. • Stopped taking on clients. • Put a pause on building my brand/business. And it's been weird. On one hand, I feel like I'm constantly running behind in life. On the other hand, I feel relieved that I'm not having to publishing everyday. Since I've taken a break from building online... I realized I was caught in the echo chamber of growing fast. → Reach $10k in 4 weeks. → Get to 1k subs in 90 days. -> Land 3 clients in 30 days. These sort of goals used to motivate me. But now? They feel empty. Here's what I noticed... When you spend your days constantly online, surrounded by other creators, it's easy to fall into the trap of copying other people's goals. There's a psychological theory called mimetic desire that explains this. In a nutshell: When someone wants something, it makes you want it as well. Creator A wants to hit a 6-figure month. So now you do as well. Creator B wants to have a massive audience. So now you do as well. Around and around the cycle goes, until you find yourself chasing goals that might not even align with what you truly want. It's a bit like being on a hamster wheel, running faster and faster, but not really getting anywhere meaningful. It's the memetic trap of social media. At the end of the day? I just want to: 1. Make money doing what I love (writing). 2. Help people along the way. So right now, I'm pivoting. Maybe it'll be rebranding myself as a personal brand strategist. Or maybe it'll be starting a new journey on LinkedIn. I don't know all the details yet... Regardless, I'm learning that it's okay to take a step back and reevaluate my goals and priorities. My question to you: Have you ever found yourself chasing the same goals as other people? P.S. I recently took a trip to the Las Vegas desert!

Removing unused piece of code

@Niqueyinflight To do lists are not as actionable and without prioritisation or clear overview in your calender of the tasks it’s harder to execute.

@ErlenMasson Cool! Why do you prefer it?

Time-block or to-do list? Personally, I’m the to-do lister. Free flow, baby!

@willthomson__ @usefathom Customer experience on point 👏🏽✨

This is how you retain customers. Hats off to you @usefathom.

@BowTiedTikTok Tiktok

For $3/hour, an assistant from the Philippines can scale your TikTok to 500,000+ Followers in 4 Months. Here's the exact framework I use in 5 steps: (works on ALL social media platforms)

@FonsMans So sorry to hear this news, sending my condolences. RIP fons 🙏🏾

@ItsKieranDrew Literally in the same boat. It can be soo addictive to just keep going and really do have to reel it back in and remember time off is a non -negotiable for creative health.

This isn't hating on 9-5s either. It applies to entrepreneurs just as much (if not more!). I've struggled to take time off recently because speed is so addictive. But you have to give yourself permission to enjoy freedom, else you just end up with a prettier prison.

I don't care how much money you make, if you can't take a day off without asking for permission—it isn't enough.

👋🏾Enjoy this post? 1. Follow me @erlenmasson I share design tips and stories about building my design studio. 2. Need a new brand, interactive content or website? Check us out @anonivate

Let’s be real… Building a brand is not an easy task. It's taken years and a bucketload of courage to launch my own brand. That's why I created this checklist to help new founders get started and make a plan. 👇