FBA_AndSuch
75 posts

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Dwight and Church do not want to deal with Seller Support or respond to the buyer messages. They want to maximize efficiency at the manufacturing level. Amazon does not want overstock to capture every sale. The smallness of a reseller vs the bigness of a multinational allows for quick decisions to redeploy inventory to the demand. A majority of resellers on Amazon are operating for less than the time value of their money and effort. Amazon, Dwight and Church and the Consumer all benefit from this. The successful sellers find a way to be efficient and turn their efforts into a business.
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resellers like Walmart and other large retailers offer benefits like immediate cash flow or distributed logistics…this is true.
But let’s distinguish between 98% of resellers and the big retailers. Your points are less relevant in the Amazon ecosystem where brands can manage these aspects more efficiently on their own.
Higher margins, better customer experience, AND better cashflow selling on Amazon.
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Why remove resellers on Amazon? Because they add ZERO value to a brand.
Here’s 5 ways that resellers held my brands back before we removed them and skyrocketed our sales.
1.Resellers prioritize turning their money quickly, so MAP pricing gets ignored.
2.They have no brand loyalty. If things don’t work out, they’ll simply switch to reselling another brand.
3.They don’t invest in the brand’s long-term success. While a brand may be willing to lose money on ads to build momentum, resellers are just in it for short-term profits.
4.Inconsistent Branding: Resellers don’t care about your brand’s guidelines and they’ll make 100s new listings selling different quantities leading to inconsistent listings, subpar images, or incorrect product details, damaging brand perception.
5. Limited Data Access: Resellers don’t share customer insights to improve marketing strategies and product development. Only the brand cares enough to optimize the customer experience over time.
Steve Rolle@RolleWithSteve
3️⃣ Simple Steps I took to get Diversified Hospitality’s Amazon sales from $150k/yr to $9M/yr in just 3 years: 1. Removed all resellers 2. Brought all marketing in-house 3. Overstocked Inventory
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@AmazonHelp
@AmazonNews
@AmazonSeller
@ajassy
@dharmeshmehta
@AmazonASGTG
How 1 false complaint by 1 brand can cripple a 10+ year Seller Account
A 10+ year Amazon seller here w/ over 8k Amazon listings. On Monday we received a notice that our account is in jeopardy of being deactivated due to a false counterfeit complaint made on 1 of our 8k listing from a brand in Amazon's brand registry program.
We have sent numerous emails to the brand along with our Vendor who is an authorized distributor of the brand and 1 of the top 3 wireless carriers in the US. The brand is refusing to respond. We have been in touch with SAS and AHS and they are saying since the brand is enrolled in brand registry the only way to prevent our account from being deactivated is to answer the appeal in our account which is shown in the picture. How are these options possible in this situations?
I completely understand and appreciate Amazon's efforts to combat counterfeit items on Amazon. I don't understand how Amazon can allow a brand to abuse the reporting policy as a tool to prevent the legitimate resale of products by a longterm reseller in order to eliminate the resale of products from others then themself.
Amazon, while anti-counterfeit policies are good for sellers and customers, allowing brands to abuse them is bad for all. I am happy to discuss further, please help!

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@7FigSaykho Just started receiving today, delivered 2 weeks ago
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@LukeOnAmz Mine have been quick but they were not large, $5-$100
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@printleft1 Depends on velocity and if the 40.00 guy has had “4” for the past forever and how many I sent in. $3.50 seems about right
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@LukeOnAmz @kevekevflips Organize it as if you are compiling for a review
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@kevekevflips How do you keep them in order? I just make sure I don’t delete them
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