Garrick Treaster

If I audited your ecom store today, here’s what I’d fix first... Add a pop-up → collect emails Set up flows: • welcome • abandoned cart • abandoned checkout • post-purchase That’s it. No fancy design needed. (Seriously, text emails work fine.) Match your ad messaging. Keep it personal. It only takes a few hours and when you don't have flows already in place... Something this simple EASILY adds 10–15%+ in revenue (over and over again on autopilot btw) for just a few hours of work. Most brands skip the easiest money.

@AnthonyEclipse Well... if it converts... That's all that matters right? 😂

just launched my new ai dropshipping brand🔥 how's it look?

@ecommilan Speed. Quality. Value.

Dropshipping isn't dead. Bad dropshipping is dead. 22-day shipping? Dead. No QC? Dead. Alibaba middlemen? Dead. Dropshipping with 5-7 day delivery, real quality control, and transparent pricing is good e-commerce.

@MattOrlic The power of knowledge, experience, and a solid strategy.

I watched a friend go from $0 to $10M in 2 years by completely ignoring the US market. He picked a country with 10 million people that nobody in ecom talks about. And the ridiculous part is he started with just $3K in ad spend and a fake Shopify store. Jure spent 10 years as an ecom operator in Europe before he ever started his own brand. He ran agencies, helped 30+ companies expand across European markets, then stepped into a CMO role at a company that went from zero to $50M in four years. After that, one of his boutique agency clients hit $100M in three years. By the time he launched his own men's apparel brand, he had quietly become one of the most experienced operators on the continent. And with all that, he still didn't go to the US. He went to the Czech Republic… 10 million people. A market most ecom brands skip straight past. But Jure had done 60+ market expansions across Europe, and the Czech Republic was always the easiest to crack. Czech Republic, unlike many other markets, is open to international brands, has solid purchasing power, and insane LTV if you get the product right. He'd seen multiple brands doing $3M+ per month there alone. The plan was simple… make the Czech Republic the cash cow, get profitable, then expand into Germany. But before he ordered a single unit, he built a Shopify store that looked real, spent $3K on ads, and made the market prove itself first. When it did, he locked in 20 UGC creators before launch and started testing personas until new audiences kept opening up. Two years later, he's on track for $10M and now expanding into Germany. Many founders in similar situations would've launched and figured it out after. But Jure did the opposite… he figured it out, then launched.

@albertodanielll It's all about knowing what to do... then actually doing it. Most people get confused when they leave out 1 and don't get the results they want. Congrats on the 2k day!

$2K in 1 day. 1 product 1 TikTok ad 1 Shopify template I always use no showing my face just systems. this is literally what allows me to live my life while my stores run in the background. this is dropshipping with Shopify. comment “START” and I’ll show you how I did it

@theperryecom You'd be surprised what small psychological changes can do... with emails it's the same. You could take the exact same email, send it with a different cta button text and have CTR jump from 1% to 2% easy.

This one change on my store made me an extra $600,000 and increased my CVR by 3% Here’s how to do it: Step 1: Change your “Add to Cart” button to “Claim Offer” Go into your Shopify theme → edit product page button text Stop using boring, default text “Add to Cart” = zero emotion, zero urgency Step 2: Reinforce the offer around the button Right under the button add: - “Limited stock available” - “Sale ends tonight” - “Free gift included today” Why this works: - Shifts mindset from buying → winning - Increases perceived value instantly - Makes your offer feel time-sensitive This is pure psychology

Most brands scale like this: >More traffic. >More ads. >More spend. But their funnel has so many holes it looks more like a basketball net... So what happens? They pour more in… And lose more out. If you’re spending $75k–$100k/month on ads, that leak is expensive. You already paid to get the customer once. Why not keep them? ...Or at least catch them on the way out? That’s what backend systems do: • email • retargeting • lifecycle flows Fix the leaks first, then scaling happens naturally (and you get more profit to put towards your first lambo... 😉)

It's funny in ecom sometimes 1 is true... then sometimes someone small comes along, competes on economics, and pushes the big guys out of their own market... With anything in life, sure we notice trends... but the norm is that there are and will always be, exceptions to the norm.

A few narratives that have shaped and misshaped tech investing: 1/ Winner takes all - true in some markets like search and social. But not in enterprise, e-commerce, or even cloud. 2/ First mover advantage - Google, Facebook, and the iPhone were not the first. Timing and execution matter more than sequence. 3/ AI will replace [x] - augmentation, new workflows, and entirely new categories of work tend to emerge alongside displacement.

@EcomKostnchko_ Pretty sure there's a lesson in here somewhere about emotions and numbers. 😂

BRO MY DAILY META ADS PERFORMANCE IS SO FUCKING BIPOLAR THATS WHY IM ALSO BIPOLAR AS FUCK HERE FFS

@kurtinc Those are some solid numbers. Crazy to think what's going to happen in the next few months when someone cracks the code on how to game the system.

ChatGPT referrals to our client Shopify stores were virtually nonexistent in March 2025. By December, one store hit 2,183 sessions from ChatGPT with 140 orders. That's a 6.4% conversion rate, roughly 3x the typical Shopify average. These are high-intent visitors. And this was _before_ the new integration went live.

@wesselecom Research... studying... analyzing... learning... planning... You mean it's not about which product looks the coolest??!? Damn, crazy shit.

@GotzeEcom @Shopify @ShopifySupport @ShopifyEng It's just the system trying to keep you down. Take it as a good sign, it means you're on the right path just need to think bigger if you don't want them to keep you down. Don't let it stop you. Lots of big companies are doing this shit lately.

@Shopify @ShopifySupport @ShopifyEng Shopify just banned my Shopify Payments again mid-scale. They claim high chargebacks… I have 0 disputes. 4th store shut down despite being compliant. Tried everything: new email, IP, account, company. Nothing works. No explanation.

@theecomwolf949 Glad to see you're on X! Saw some of your stuff on IG a year or two back, loads of value in your content. Boosting the algo!

Yes, it's possible. But only for those who are ready to take action in 2026. Comment "playbook" and I'll send you my step by step blueprint so you can start your AI branded dropshipping business today.

@Ecom_Zezinho_ The only results worth being proud of more than your own... the results of your students.

Quelques nouveaux résultats des membres de la Zecom Academy Mathys : 24k/day RBN : 12k/day Marco : 9,5k/day Youss : 5k/day C’est beau à voir à quel point les membres step-up fort ! 😇 On se retrouve dimanche pour l’ouverture de 100 nouvelles places sur le telegram ! 🫶🏼⏳

@imsashii_ And I thought I had a crazy month 😂 Definitely rooting for you in April, lfg!

Résumé de ce mois de mars pour le moins INTENSE. - Lancement des ads sur ce shop - 0 à 10k/day en une semaine - Suspension Shopify Payments + 30k en hold - Compte Facebook perso désactivé 2 semaines après, plus accès à mon BM mais les pubs tournent toujours. Allez comprendre mdrr - Malgré tout ça : 120k de CA sur le mois - Maintenant faut gérer les commandes proprement pour pas se faire allumer en sav. Honnêtement un des mois les plus formateurs que j’ai eu en ecom. Ça m’a appris énormément et ça a débloqué pas mal de croyances limitantes. Très reconnaissant malgré tout. Avril va être crucial. Est-ce que je récupère mon compte Facebook ? Est-ce que les fournisseurs vont suivre ? Beaucoup de questions ouvertes. À suivre.

No one likes to hear this but... Revenue doesn’t matter. You probably think I'm crazy... But it doesn't. Profit does. We see brands doing $100–200k/month… And keeping $5–8k. After: >ads >COGS >agencies >tools That’s not a business. That’s a stressful job. Then we add backend systems (email, retention)… And profit jumps to $20–30k+. Same traffic. Same store. Just more money kept. Most ecom brands don’t have a revenue problem. They have a profit problem.

@oliverbrocato What really sucks is when you get stuck in your own head trying to figure out what's going wrong... 🥲

Nobody tells you how lonely ecom actually is. Everyone sees the numbers. The rev screenshots. The "wins." What they don't see: > You sitting alone at 2am tracking down why ROAS dropped from 4.2x to 1.8x overnight > Refreshing stripe notifications every 5 minutes praying yesterday's ad spend converts > Staring at a $47K Facebook bill wondering if you just lit cash on fire No one to reality-check: > "This hero SKU is already getting cloned on Alibaba" > "Your hook is generic, that's why CTR is trash" > "Stop tweaking the same creative for 6 hours and ship the next 10" You just… guess. Test. Bleed money. Adjust. Repeat. I brute-forced Tabs to $11M doing this. Still felt like I was solving every problem in a vacuum. And it gets worse as you scale. More revenue = more chaos no one prepared you for. What changed everything: Getting around founders who are 2-3 steps ahead. People who've already burned through the mistake you're about to make. Operators who can look at your funnel and say "here's exactly what's broken." Same business. Completely different game when you're not doing it alone. Agree or disagree?

@henryadolphus Too many people are afraid to take risks.

Most ecom brands don’t need more ads, they need better decisions Scaling isn’t about volume. It’s about testing fast, killing losers, and scaling winners without hesitation. The jump from 10k/day to 100k/day is speed, not effort. #creativestrategy #creativestrategist #ecom

@theperryecom Simplicity is key when you can cut out the guesswork with a proven framework. lfg

@ecombatman It's hard to fix problems when you're stuck in big picture mindset. Sometimes you need to dig into the details to find where problems are really occuring.

was on a screenshare with a guy last monday. runs a fashion brand out of Copenhagen. doing $195k/month. been in ecom for 6 years. he wanted to talk about scaling. said revenue had plateaued for about 4 months and he couldn't understand why. ads were performing fine. product was selling. nothing obviously broken. i asked him to pull up his analytics before we talked strategy. he did. started walking me through his ad account. ROAS by campaign. CPM trends. creative fatigue scores. i stopped him. "can you go to your shopify analytics. not ads. store." he switched over. "okay. what do you want to see" "pull up your revenue by traffic source. but don't show me the blended number. each channel separately." he clicked around and pulled it up. i could see it on the share. Meta: $1.20 RPS Google: $2.10 RPS Email: $4.30 RPS SMS: $3.80 RPS "what percentage of your budget is going to Meta right now" he checked. "about 65%" "and what percentage of your revenue is coming from Meta" he did the math quietly. "about 34%" "so you're putting 65% of your budget into the channel generating $1.20 per session while your email list is generating $4.30 and getting almost none of it" he didn't say anything for a second. "i've just always assumed Meta was the growth lever" "it was probably. 2 years ago." 6 years in ecom. $195k/month. and nobody had ever shown him his revenue per session broken down by channel. he'd been making every budget decision based on blended numbers for years. blended numbers that were making everything look fine while Meta quietly dragged the whole store's economics down. we didn't restructure anything dramatic. shifted 25% of Meta budget into Google Shopping. rebuilt the email calendar to 3 sends a week instead of 1. launched a basic SMS winback sequence. built a proper post purchase flow to move Meta buyers toward higher ticket SKUs. $195k to $276k in 13 weeks. same store. same product. same team. he messaged me after month 3. "i've been optimising the wrong channel for 2 years and the numbers never told me because i was always looking at the blended view" most stores doing serious revenue have never looked at RPS by traffic source. they look at ROAS. they look at CVR. they look at AOV. but they've never multiplied them together by channel and stared at what that number is actually telling them. that single view will show you more about where your money is going and where it should be going than any other number in your business.