Ian
67 posts


I just joined @shownmedia as a Launch Strategist.
For the past several years, I've been obsessed with one question: What does it actually take to make something go viral?
I went deep on the psychology behind why people click, why they stay, and why they share. I was hungry to understand what triggers curiosity, and what kills it.
That obsession landed me on the ideation team at MrBeast's main channel, shaping packaging that’s driven billions of views. There's no training manual for working at the most viewed channel on the internet. You either figure it out fast or you don't. It was the most thrilling things I've ever done.
From there, I took everything I learned and went all in on content strategy, working with some of the biggest YouTubers and channels in the world.
I didn't just learn what works. I learned why it works.
YouTube taught me everything. But I'd only scratched the surface of where this could go. Now, I'm applying that exact psychology to tech.
Shown Media doesn't just launch products. We make them impossible to ignore. AI and tech companies come to us to trend #1 on X, and we deliver.
We've cleared $10M ARR and have worked with some of the biggest tech companies in the world, and we're just getting started.
If you're building something the world needs to see, or want to be a part of one of the fastest growing teams in marketing, shoot me a DM.
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I just joined @shownmedia.
For the past 7 years, I’ve orchestrated and executed some of the largest launches in crypto.
I started at the bottom, getting paid Ukrainian minimum wage (I lived in the US).
I was 16.
And I grew that company from 50 weekly -> 50,000 daily users.
Generated them hundreds of millions.
Part of me believed I got lucky, but since then, I worked with some of the biggest brands, created campaigns that reached hundreds of millions, and generated over $800M directly for protocols.
Entirely organic.
I implemented gamification and rewards into everything I touched. I made supporting the community a priority.
Paid placements are seen as shady in the crypto industry. Small startups had limited budgets. I was working under extreme constraints. The only resources I had were engineering teams.
The constraints have lifted.
I’m taking everything I learned from marketing in the most competitive and trustless industry and applying it to Shown Media as a Growth Engineer.
Shown Media works with BILLION dollar, cutting edge companies and executes beautiful launches.
And these beautiful launches just got a whole lot bigger.
Our client list is stacked. The names excite me like nothing else. I am beyond grateful for this opportunity to work with some of the largest companies in the world, and I can’t wait to dominate the timeline.
Shown Media is rapidly hiring.
If you want to work with the biggest brands in the world, my DMs are always open.
It’s time to win.


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Happy to announce I've joined @shownmedia to help with all things content and influencer marketing
I love aligning myself with really cool brands and working with really cool people, so I'm excited to see where this takes me and benefit Shown with my expertise
@shownmedia are also hiring for a ton of INSANELY cool roles, DM me and we can get cooking
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I've been dead silent about this for 3 months...
Three months ago, @justindross and @Maxtbrenner
asked me to run their Series B announcement.
I went full Pyscho mode:
Putting this video through 35 rounds of revisions.
Running the copy for the video through 10 rounds of
meticulous inspection.
The result:
-Their sales calendar is completely booked.
-Hundreds of inbound meetings.
-Dozens of enterprise buyers actively requesting demos.
This is what happens when you take generational
founders, and pair them with Mr. Beast level storytelling.
I have capacity for 2 more launches in Q1.
YOU MUST have a product or story RIPE for a launch.
Comment "Launch" and I'II reach out.
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Slash, @slashapp, just crossed $150M in annualized revenue profitably.
We went from $2M -> $150M in 24 months making us the fastest-growing business banking* platform of all time.
700 word post on 4 guiding principles that got us here.
This cost us >$10M dollars to learn...
(Bookmark this)
I'll cover:
• Picking the right market (where 99% of founders go wrong)
• Why revenue is the ONLY business metric that matters
• Why market saturation is fake
• What every founder does day to day that they shouldn't
1. Attack “small” markets:
Startup founders - myself included - gravitate towards working on companies that have huge upside. Here's the problem: it’s difficult to find aggressive product-market fit / build a differentiated product if you don’t sell ONE offer to ONE person.
I'll repeat: one offer, to one person
Examples:
• PayPal didn't start by trying to own 70% of online payments they started with payment processing just for eBay merchants.
• Uber started as black cars for rich SF people.
Ask yourself, what am I selling and to who?
If you're selling more than one thing to more than one person, in the beginning, you're not niche enough.
Slash started by building a better credit card for SNEAKER RESELLERS.
Ridiculously niche. And that tiny wedge alone got us to $5M ARR in 11 months.
Once you dominate the niche, you earn the right (and the cash) to expand outward.
We STILL go after “small” verticals because our competitors are too arrogant to do it. We walk in and own them.
2. Revenue is the only metric that matters. Everything else is cope.
If your revenue isn't growing, nothing else matters.
Revenue gives you two things:
A) Money to redeploy. (Obvious.)
B) Momentum.
A team that’s winning wants to work harder.
A team that’s losing checks out.
To become a unicorn, you have to outwork everyone else.
To outwork everyone else, you need morale.
To get morale, you need wins.
To get wins, you need revenue.
Everything ladders back to one thing: Sell more, sooner.
Drive sales and demand → everything else falls into place.
3. “Market saturation” is fake.
When starting Slash, everyone told us we'd never be successful because Ramp, Brex, and Mercury were already worth > $10bn.
The reality is that fintech is only 5% penetrated. 95% of business deposits and corporate card spend still runs through the legacy banks.
Many markets are similar to B2B fintech. They can “feel” settled because there is a sexy startup that everyone’s heard about, but dinosaurs have all the rev share.
There's always a way to find your wedge.
4. 99% of founders do the wrong thing at the wrong time
When you start your role as the founder is to do EVERYTHING. And you should outsource nothing.
Example: If you run an ecom business you should write film and edit EVERY single script.
If you're a CTO you should write every line of code.
Biggest 🚩in an early stage founder is someone who says they need to "outsource to an expert".
No. You ARE the expert or you become one. Founders who outsource early are lazy.
When you grow this needs to change rapidly. >10M ARR you need to SHIFT fast.
Your role as the founder should be to bring in people competent enough to deliver on all of your initiatives.
There is simply too much to do and it won’t be possible for you to brute force your way out of every problem.
We're winning because 65% of our team is on the spectrum.
We have savant engineers who this year alone have, shipped treasury, Stablecoin Payments, check deposits, SWIFT, Global USD, accounting automations, a completely new interface, and more.
We have a world-class GTM and ops team. Because of it, we blow our competitors out of the water when it comes to revenue / employee, payment volume / employee, and other efficiency metrics.
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If you have read this far, thank you.
I got told countless times Slash would never be anything.
We want Slash to be the first trillion dollar fintech company in the world.
At our current growth rate we'll hit 1 billion dollars in revenue run rate in 18 months and 100 billion in 7 years.
We’re giving it our all to accelerate our growth rate and hit these metrics even faster.
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Ian retweetledi

I'M Hiring a Content Writer (X + LinkedIn)
Top-of-market pay. $8K referral if we hire your intro.
Shown Media turns boring SaaS into internet events.
We’ve driven 10M+ views, thousands of demos, and multi-million-dollar pipelines for brands like Slash, Meridian Marpipe and more.
Why this role:
1. You live on X/LinkedIn. You study hooks, watch time, saves, and comments like a hawk.
2. You can translate complex products into scroll-stopping posts, threads, carousels, and creator scripts that spread.
3. You love content and obsess over copywriting and ogilvy.
You might be a fit if you:
Can reverse-engineer virality and write fast under pressure
Turn raw ideas into tight hooks, proof, and receipts
Love testing 3–5 angles per idea and killing what doesn’t
It’s a terrible fit if you:
Don’t care about content or compounding reach
Need heavy hand-holding or hate feedback loops
DM me or tag someone below. If we hire the person you introduce, you get $8k.

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@LinkedInHelp My account is restricted & I can’t get past verification. Tried submitting multiple times but no update. Now tickets won’t go through (shows error). Been stuck for weeks — can you escalate?
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Ian retweetledi

In 2021 I had 2 loans on my house. I was $500k in debt. I told my wife we’d be ok...
Today, the company I co-founded (Triple Whale) is used by 50k brands. And now, we’re making our biggest update yet:
Introducing the Black Friday AI Workspace.
It's like ChatGPT + Zapier BUT with all of your historic Black Friday performance and real time business context.
It can plan, create and run your Black Friday.
Oh, and we made it 100% FREE... (usually $1–5k/month).
If you’ve already heard about or used Moby (our AI), it’s now 11x more powerful.
Here’s what’s inside the workspace:
1. Dashboards: We connect your entire stack (ads, email, inventory, CAC, LTV) into one command center. Track performance across your business in real time.
2. Chat: It’s like ChatGPT, except instead of pulling answers from Reddit, it’s trained on $1.4B in Black Friday revenue and your entire tech stack. In the last month it's gotten 30x smarter and now writes its own code to solve problems.
3. Agents: Agents are like AI employees. We’re launching 3 Black Friday Agents. These agents can optimize ad budgets and do 80% of email/sms work. Each Agent run uses hundreds of API calls and we’re covering the bill for it.
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4 years ago I asked @AY_Orbach and @IvanChernykh4 if they wanted to be my business partners. They were living on government food stipends; I had $500k in debt.
Today, we're proud that Triple Whale serves 50,000 brands and has 180 employees.
All thanks to immense support from brands like you and our Incredible supporters and investors like: @Shopify @ShaanVP @iamshackelford @EggrolI @Pdfd2diamond (too many to mention but thank you all ❤️)
Our mission is simple: give every business the intelligence to grow faster and more efficiently.
Today is ONE massive step towards that future.
And the best part? This is COMPLETELY free. Link is below this post.
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Not enough? We’re also giving away our entire $1.4B Black Friday Benchmark dataset.
It shows exactly where the best brands run ads, how they spend, and what works.
No one else has this amount of data.
RT + comment “Moby” and I’ll DM it to you.
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Ian retweetledi

We raised $70M for this moment: Introducing Air AI.
This is the END of file management as we know it.
Air AI is the world's first AI Creative Manager. It scans, organizes, and manages all your creative assets autonomously.
Think Dropbox for storage, Frame. io for collaboration, and ChatGPT for instant answers, merged into one tool that understands your assets.
Here's what makes it different:
1. Before Air: you’re buried in “Final_v7_actual” across Dropbox, Drive, Slack, Frame or your DAM. With Air: you drag a file. Our AI instantly fingerprints it, tracks every mutation, and self-organizes it with extraordinary precision. Think of the most Type-A, color-coded, alphabetized, obsessive teammate you’ve ever had.
2. Search the way you think. On Drive or Dropbox, if you don't guess the exact filename, your file is gone. With Air: filenames don’t matter. Our AI rips open every file text, video, image object & face. Search "The ad where Sarah wore blue" and Air will deliver your file instantly.
3. 10 tools replaced by one (at 1% the cost). Before Air: you’re paying $40k/month for a traditional DAM that only gives you storage. With Air: storage, search, feedback, approvals, version control, rights management, and half a dozen other workflows are built in. And instead of $40k/month, it’s $99/month.
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I know this launch looks like that AI ad maker's. But unlike them, everything you see in this launch video is live (and working) right now.
We’re dropping Air to $99/month (normally $600) because we want every hungry creative to get their hands on it before the dinosaurs catch up.
Every new killer brand run by young founders ( @tryramp
@WarbyParker @sweetgreen) already use @airHQ... for a reason.
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To celebrate this launch, we’re giving away our AI guide for free.
Originally we compiled all of this info to train our team. Now we're giving it away for free.
Retweet + comment “Air” and I’ll send you the link.
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Ian retweetledi

We raised $60M for this moment: Introducing Slash Global USD (in partnership w/ @base).
It's the first banking platform that lets you open a USD account without an LLC, EIN, or the rampant account closures they call "account safety".
It took major legislative changes AND 3 years to pull this off.
Here's what makes it so different:
1. Banking without an LLC. Before Slash: You needed a LLC, $1K in fees, a virtual address, and a U.S. tax ID. With Slash you get a real U.S. account & routing number in ~10 minutes with your foreign documents.
2. No more hefty fees. PayPal charges a 3-4% conversion fee. We let you receive USD and crypto (USDC) with NO fees. Not enough? We pay you up to 4.5% cash rewards just for holding your money with us.
3. Account freezes. The big guys love flagging success as “fraud”. We're built for fast moving founders. We'll never wrongfully freeze your funds. I'm putting my money where my mouth is: If we do, I'll wire $10K to a charity of your choice.
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In 2021, I dropped out of the number 1 school in America as a Venezuelan immigrant to build Slash. I pivoted the business 2x before getting our first customer.
Today:
- 3,000 businesses use @slashapp
- We bought the domain Slash . com for $1M
- $4B is spent on our credit cards every year
And we just raised $41M from the people who built fintech: @MenloVentures @NEA @ycombinator @goodwatercap
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To celebrate this launch, we're giving away our internal AI finance Agent free.
It watches your bank accounts 24/7. Flags double charges. Cancels forgotten subscriptions.
It saved us $39,000 last month.
You don’t need a Slash account. It works with any bank.
Retweet + comment “Slash” and I’ll send you a free access link.
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