First Law of Influence...

The man who wrote this earned $2 Million a year as a copywriter in the 1920's His name was Frank Irving Fletcher. And adjusted for inflation he was pulling in $2 million a year as a freelance copywriter. His specialty was selling to the ultra-wealthy that frequented New York's famous 5th Ave. And for one client (Tecla Pearls - an artificial pearl), he did the impossible. ❗️ He made fake pearls more desirable than real pearls. He convinced the wives of the wealthiest men in the world to wear them through his ads. His ads don't fall into an easy category like "Branding" or "Direct Response." They were both and neither at the same time. He hated photos in ads. He hated long copy. He once said he could sell anything in 100 words. "Packing sticks of dynamite into a few sticks of prose" he called it. He used Voice and Tone to create the Brand. Then used stories and aphorisms to create the desire. This ad attached is a masterpiece of persuasion. I dare you to write something as powerful and persuasive in 35 words. And it includes: ✅A story ✅ Social proof ✅Establishes a price anchor A few years back I went on a thousand-plus-hour research binge and collected about 700 of Irving's ads. I shared just one of them with a friend, and they used it's angle to reposition their business. Anyway, trying to figure out what to do with them. DM me if you have ideas! And if you want to learn more about him, here's another post I wrote about the moment that changed his destiny as a copywriter... x.com/robertstover/s…

@dylan_bridger At least their use of AI is colossal for sure.

@InfluenceAndWin Yeah assuming it's accurate, I guess it means I've underestimated just how colossal the software engineering sliver is.

Am I the only one surprised by how small Marketing & Copywriting's blend is relative to Software Engineering? I'm biased because I'm in the marketing & copywriting space but still... 🤯

@iamliamsheridan CLAUDE

Claude Opus 4.6 can contact every decision maker in your market In just 45 days. While everyone's obsessed with "AI SDRs" spamming inboxes, we built something different. Claude as a research copilot. Inside a human-led outbound engine. We're not automating conversations. We're automating the grunt work that kills productivity. Here's what it does: → Ingests your ICP and past wins → Scans raw lead data to surface actual decision-makers (not interns) → Pulls 3-5 real signals per account for messaging → Outlines multi-contact plays for Tier 1 accounts Humans still decide who to contact, what to send, and who gets booked. Claude Opus just handles the spreadsheet hell. Result: Fewer junk meetings. More calls with people who can actually sign. I just put together a breakdown covering: • How we use Claude to clean and filter lead lists • Our exact prompt structures for decision-maker discovery • How we combine Claude Opus 4.6 + ChatGPT/Gemini without building a bloated AI stack • Real workflow examples from our outbound engine This is the same system we use internally to book qualified pipeline. No fluff. Just the actual prompts and process. Want the "Claude Outbound Copilot" breakdown? 1. Connect with me 2. Comment "CLAUDE" (must be following - RT for priority access)

@DaysPays @glennwrites1 Possible. I came up with lead gen idea for SaaS company that brought in millions in leads a year leading to a $15 million valuation. Wild was the copy was very brief single paragraph email/voicemail. Shortest thing I’ve written in my life.

@glennwrites1 I'm drooling while I read this...

Direct marketing bucket list: 1. Get an obscure politician elected to a prominent national position. They turn on me and become evil. I displace them with a candidate of my choice. Man behind the curtain type deal. 2. Raise $1,000,000 for a charity of my choice via direct mail. 3. Take a new brand from $0 > $10M/yr. Not alone, but as the marketing brain. 4. Work 2 hours a day and make $2m/year by the time my 40th birthday arrives (9 yrs away). 5. Get flown out for consulting, all expenses paid, $10k/day minimum. Think big I guess.

@ddeutsch I depend on my wife to notice the nonsense. 😬

I accidentally left an unrelated one-line note to myself in some copy I gave AI to read. The AI read it as if it belonged, and commented on how brilliant it was in relation to what the copy was trying to do. Be careful out there. AI is always trying to sound sensible and make sense of what you feed it. Don't depend on it to notice nonsense.

@AlexFinn Curious if this means posting more than once a day is counterproductive?

I read through all 600,000 lines of code in the new X Algorithm It took me 13 hours to do it. Let me save you that time. Here’s the top 9 things you need to know in order to succeed on X: 1. Time on content is the most important engagement metric on X. This is why Articles perform so well 2. There is an Author Diversity Penalty. Meaning, after you show up on a feed once during a day, you're less likely to show up again. Spamming posts will hurt you big time. 3. The posts that show up on your feed are based on the last 128 posts you've engaged with. Don't engage with posts you don't want to see more of. 4. X wants to eliminate toxicity. If you’re consistently attacking or trolling others the algorithm will pick up on it 5. X wants to eliminate spammers. Posting the same thing over and over again will flag you quick 6. Followers don't matter. Dead metric. The only thing the algo cares about is if you make valuable content. 7. Your post performance is determined by a score. The score is good engagements (likes, RTs, etc.) minus bad engagements (blocks, mutes). 8. Reply guy is the ultimate small account strategy. X is built on conversation. It will reward people who conversate 9. All of these previous rules come down to one thing. Don’t game the system. Don’t be a jerk. Raise the vibrations of X. If you’re only goal is to create engagement, you’re going to lose. If you’re goal is to create great content and generate conversation, you’re going to win

@eugeniu_ghelbur @AlexFinn That’s some great advice, thanks.

@InfluenceAndWin @AlexFinn I'll recommend: no resources at all. Start directly using Claude Code and ask Claude inside Claude when you get blocked. There is a chance he can get stuck in learning hell. If I were starting from zero, I'd begin with Claude Code and a simple idea.

You're 15 minutes of Claude Code away from building an app that changes your life What's your excuse?

@jasoncfox Playbook

90 Days, Brand New Blank Account, 6-Figures Recently I started a fresh account with the goal of hitting $100k as fast as possible, and I achieved that in under 90 days I just finished the full playbook, uncovering:  - The Sales Process - The Exact Content - The Simple DMs - And more Like + reply "Playbook" and I'll DM you (must be following)

@MercureCopy @glennwrites1 Without my glasses on I read the first line as, “ I had to talk a Manatee off the ledge this morning.” Haha. Great visual picture and I thought it a great opening line … until I read it correctly. :)

Had to talk a mentee off a ledge this week. Not literally. But my man was ready to quit. After a solid year of studying DR, he felt like he’d gotten nowhere. So after listening to him vent, I asked him something simple… “What did you think this business was when you started?” He fell silent for a few seconds and laughed. Because a year ago, he genuinely thought people just uploaded courses and waited for the money to roll in. He didn’t know what a funnel was. Thought “organic” was just about food. Didn’t understand paid ads. Had never heard of a “launch.” Thought “email marketing” meant sending newsletters filled with actionable tips and news about the company. He admitted he was so far off how the industry actually worked it was comical. But now he understands how the machine works. He sees the bigger picture, like the front end / back end dynamic, something he never suspected. Like why it’s ok to lose money acquiring new customers, something that would have seemed INSANE to him just a year ago. He understands LTV and why companies can afford to pay huge commissions. He might not be able to diagnose everything (yet), but he sees how the pieces fit together. But because his bank account hasn’t changed, he thinks he’s wasting his time. I remember that feeling. You’re learning so much but you’re not earning anything, and it feels like you’re going backwards somehow. You start to question whether you’re in the right place. This reminds me of something my mentor told me years ago. Something I absolutely didn’t want to hear. He said it takes about five years to really understand DR. The man was right. But now, everyone wants to be that guy who makes 6 figures in 3 months. They see some 17-year-old online who did it and think that’s how it works. But that kid is the exception. He’s the outlier that gets all the attention because it’s so rare. In reality, most of us spend the first year or two just figuring out how this machine actually works. You’re not writing killer Copy yet. You’re making all the mistakes, as you should. And you’re just beginning to understand why some businesses print and others don’t. Think of it like learning a new language. At first you’re just memorizing words. Then you start understanding grammar. Then you start stringing sentences together. You slowly get better and better… …and one day you realize you’re thinking in that language. But it takes time to get there. My mentee is in that middle zone where he knows enough to see how much he doesn’t know yet. He understands the principles but can’t diagnose a funnel (yet). He’s got the theory but not the practice. And he’s exactly where he should be after a year. But because he’s comparing himself to people who’ve been doing this for 5+ years, or worse, to that one genius who got lucky early, he feels behind. So I told him what people wiser and more experienced than me told me back then. “You’ve got the understanding now. You know how the machine works. And that’s great, but understanding and doing are two different things. What you need now is EXPOSURE. You need to step into the arena. Work on actual campaigns, watch them succeed and fail, with real money on the line. Because knowing how something works and being able to do it yourself are different. You understand the principles, but can you apply them when a client’s breathing down your neck? You need to spend more time INSIDE the machine, not just watch it from afar. You’ve done that, now get closer. Touch things. Break things. Write Copy that fails and figure out why. It’s the only way you’ll turn understanding into actual skill.” Look around, and you’ll see that the people making proper money in this game have both. They understand the principles AND they’ve seen enough campaigns to know what works in practice. And getting there takes time. Way more time than anyone wants it to take. But my mentee has already done the hard part. He built a foundation of understanding. He didn’t quit when nothing made sense. Now he just needs to keep going. Because once it clicks, once theory meets practice and you can actually do the thing, the money comes fast. Like really fast. But only if you stick around long enough to collect it. I told him something else too. Something about this whole journey that I wish someone had told me earlier. But that’s a story for another day. For now, if you’re in that same place where you know so much more than when you started but the money hasn't followed yet, please know that you’re not behind. You’re exactly where you need to be. Just keep going 🥂

@cliftonsellers It just moved to 6 minutes :)

We have reached the point where the only competitive advantage is being an actual real person who can hold a conversation over 5 minutes

@iamhaleyshane @getmorningwould @GoatsSMOLbatch Looking back on breakthroughs I helped clients with I realized that the biggest ideas could only could only exist with that client… in that market… and that moment in time. They could never be copied or replicated. It’s a profound thing to ponder.

For a moment, imagine that someone was so inspired by @getmorningwould that they decided to copy their stuff. It'll fall flat because they just don't have the attitude. Or if someone tried to copy @GoatsSMOLbatch . Again, it'll fall flat. The brand wasn't made for the copy cat it was made for the original.

True Story: In ‘92 I handed a VP of marketing Capels classic Tested Advertising. He opened it, turned to the copyright page and slammed it shut. “Nope!” And hands back to me. Perplexed I asked, “What’s wrong?” He looked at me and said with pride, “I don’t read any book not written in last 2 years!” Some people can’t be saved.

Getting more views so I’ll try to post more often… Read more old school marketing books. You’ll quickly discover that 90% of these “new” marketing concepts are just stolen + renamed old ideas. Stick to the originals. Drop your recommendations below:

@OneJKMolina Flash

Flash Sale today. My 2 favorite Ai prompts I trained myself: The Value Into Insight Prompt where you can copy and paste your value-based content and it will turn it into Insight-Based Content... And The Big Idea Prompt, a 10 page prompt you can copy and paste that's trained on my process to extract Big Ideas from folks I work with 1-on-1 (which is normally $10,000 per quarter). Comment "Flash" for the link (expires at midnight EST

@LoganTGott I had client that had tested a mail package and it was big winner, so they dropped $250k cash on the mail roll out… Gulf war broke out after it was sent. Poof, $250k vaporized

it's not even worth posting right now lol nothing gets traction unless it's about Kirk, Christianity, or Republicans vs Democrats

@thePhilRivers Beautifully said. Reminds me of Olgicy’s “You can’t bore people into buying”

Your goal when someone opts into your list is to give them a different experience than the other 3 lists they opted into that day.

@chrisorzy For about 300 people in various lines and the line outside wrapping around the building they had a single-stall restroom . Even it had 20 people waiting in line.

@InfluenceAndWin We officially have product market fit

I’m gonna vibe code the fuck out of this

Do you wanna be a mad, persuasive, copywriting genius? Here’s the way… I once worked with a a legendary copywriting and marketing genius. His public persona was one of effortlessly, in a single sitting, ripping out 8+ page masterpieces. From stage, he would often craft and dictate entire sales letters and ads for audience member’s products, and services. So imagine my surprise when I walked in with my copy for a project he was working on… And we sat there working on it, sentence-by-sentence and word-by-word for the next nine hours! Yes, nine hours! We don’t leave his office till ten at night! He pulled out not one but three thesauruses as we went over every word looking for better choices. Not bigger words, better words. Then I realized how he was able to do what he did in public. It’s because in private, he was working his ass off. This is the path to genius.

@ddeutsch But David…. It’s so easy to fall in love with THIS one arrow! It’s brilliant and clever and I want it to win so bad, I’m not even going to test it! So easy to be a mercenary when working on clients businesses … but so difficult on my personal projects!

If you want to hit more bullseyes, shoot more arrows. Today more than ever, the advantage goes to those who continuously test multiple variations to identify the very highest-performing marketing and copy strategies for maximizing revenue. P.S. If you have a funnel that generates at least 6,000+ unique visitors a month and you'd like me to help set up an automated testing system for you, shoot me a DM.