Linda Rutherford

@MarcDuvoisin can you call my cell? We are trying to fix an error in an obit to run in Sunday’s edition and we can’t get a call back or reply email. I’m an exec with Southwest Airlines.

As a national board member for @MakeAWish I’ve seen the life-changing impact of wishes firsthand. This #WorldWishMonth, join me as a #WishMaker to help MAW grant more wishes for kids. Without WishMakers, wishes don't come true. Become a WishMaker at wishmaker.org

I contributed to this new Institute for Public Relations report that examines how communications and technology leaders are using generative artificial intelligence (GenAI) in their organizations. 🔍 Explore the IPR guide to AI: buff.ly/42EqY53

The Institute for Public Relations and Leger just published the 4th Annual Disinformation in Society Report. Companies and communicators need effective strategies and tools to combat mis/disinformation. Read the full report, here: buff.ly/46cANHF

Our Southwest 50th & Last Chili Cookoff on Saturday was a hit! We call it our “…& Last Chili Cookoff,” because when we started, we thought it might be our last. We enjoy getting together every year for a little friendly chili-making competition. No beans allowed! #SouthwestHeart

@Avis wanted to let you know you have a hero at the Lubbock, Texas rental counter! Steve and team helped us with a one-way rental after a flight mechanical cancelled our trip. They even found us the best price, which was an extra step and Customer Service at its best!

Spent time with our media partners at the @skift event yesterday. Our People & Culture are a distinct competitive advantage. Herb & Colleen taught us that it's our unique People that lead to happy Customers! Between HalloWN & Media Day, I think everyone got a shot of SWA Culture!

Halloween, or HalloWN as we like to spell it at @SouthwestAir, has been a big holiday for us through the years. I’ve enjoyed celebrating with my Cohearts, and I love seeing the different ways our Employees find to celebrate with each other across our network. Happy Halloween!

Great engagement at our Southwest Culture Connection event last week! @WhitneyE and I sat down for a fireside chat to talk about the Southwest Culture, how it started with Colleen Barrett, and how every Southwest Employee has ownership. southwestcultureconnection.com

New plane smell > new car smell

On sale this week! At most indy book sites, Amazon & Barnes & Noble. Authors Steve Cody & Clayton Fletcher have penned the perfect how-to resource for using humor to drive innovation and nurture great workplaces. Bonus: I got to write the foreword! Buy The ROI of LOL this week!

You know how some airlines make it harder to earn elite status?👀 We’ve decided to do the opposite! ⬇️

@michaelcburgess @JohnCornyn @SenTedCruz I love using my airline credit card points for travel. Don’t let the #CreditCardCompetitionAct take them away! Tell Congress to #ProtectOurPoints. #take-action" target="_blank" rel="nofollow noopener">airlines.org/protect-our-po…

@Sigi_Ris @SouthwestAir It was great to meet and chat with you!

For this week's episode of Business Brief, I spoke to @SouthwestAir Chief Administration and Communications Officer @LRutherford_66 about crisis communications and how the airline navigated the crisis they faced last winter. Listen now, wherever you get your podcasts!

So excited to be with the Mizzou Journalism faculty and students next week!

Our Hearts are with everyone impacted by the devastating Maui wildfires. While we support our national disaster relief partners year-round, we understand our Customers also want to help. Please consider providing support through these local organizations on the ground: ❤️ The Maui Relief Fund [swa.is/MauiReliefFund] – Funds raised go directly to efforts supporting victims of the fires. ❤️Council for Native Hawaiian Advancement [swa.is/3Yw3eyb] - CNHA is partnering with Alakaʻina Foundation Family of Companies and Kākoʻo Haleakalā to match up to $1,000,000 in community donations for those impacted by the devastating wildfires on Maui. ❤️Maui Food Bank – [swa.is/MauiFoodBank] – Maui Food Bank is seeking monetary donations in efforts to feed thousands of displaced residents.

This is an interesting article on how humor may be the answer leaders are looking for to meet today’s workplace challenges and connect a multi-generational workforce. Take a minute to read. instituteforpr.org/no-joke-how-hu…

We had a blast celebrating our Employees who’ve reached milestone Southwest anniversaries at Texas Live! The Service Anniversary Party was a hit. A huge shoutout to everyone who worked to make the evening a success, and cheers to all who were celebrating!

@gojohnab Maybe but I recognize Luv when I see it! Professional hazard! #luvairline

Help. What does this sign say? ‘Went looking for pizza and found fur’ ‘went looking for pizza and found fun’ feels like a neon fail. 😐

The latest report by IPR and Voya Financial delves into disabilities in the workplace; highlights the need for better comms & support. Read how you can foster inclusive environments/improve EE well-being. Join the convo/share this research: buff.ly/42Fca4S