Launched

If 40% of your users come from word-of-mouth, an in-app referral program is a guaranteed win, right? Not exactly. @Life360 VP of Product @giordanobc shared the story of their biggest recent growth failure. 👇

"The ones that were from grinding, like nailing what the experience is like from beginning to end... those are the ones that had a long tail." — @bria_sullivan Focus Friend Why the famous App Store "pre-order hack" might actually be hurting your indie app's long-term success 👇

Free UA consulting anyone? Tomorrow I'm back on the @SubClubHQ with @drbarnard (6pm CET). This time, it's all Q&A from the audience. Drop your questions here below & join live tomorrow

📺 youtube.com/watch?v=4icSRm… 🎧 launchedfm.com/episode/90-tel…

"What happened was I was too cool to write on a piece of paper and hold it." 😂 @joeallenpro shares the hilarious origin story of Teleprompter Pro — from scrolling Apple Pages on a first-gen iPad to a 15-year indie app business. Full episode link in the first comment 👇

Got an ad that’s crushing it… or quietly killing your CAC? 😬 Let’s find out. This Thursday, we’re hosting a live ad roast 🔥 with @ShamanthRao (CEO, @RocketShip_HQ ). No fluff—just honest feedback on real ads. Bring yours: drop a link to or image of your ad as a reply to this post and/or pop it in the live chat on Thursday. 📅 Thursday April 23 🕛 12:00 ET / 18:00 CET 🎥 Watch live on Sub Club YouTube (link in the first comment 👇)

📺 youtube.com/watch?v=kE-DTu… 🎧 launchedfm.com/episode/89-one…

"When I installed the app on my own phone, 20 seconds afterwards, I accidentally ended up opening Twitter and I ran into my own app." 😅 @frederikRiedel built @one_sec_app in a weekend to tackle his own scrolling habit. The validation was immediate. Full ep. with @_chuckyc 👇

📺 youtube.com/watch?v=LrbXvs… 🎧 launchedfm.com/episode/88-swi…

"I suddenly had 5 days a week and I let loose of all the things I learned as a side hustler." @twannl went full-time indie — and immediately stopped following his own advice 😅 New episode of Launched with the creator of @rocketsim_app and SwiftLee 🎙️ Link in the comment 👇

Don't miss it: youtube.com/watch?v=GgEsvw… 12:00 EST / 17:00 CET only on Sub Club's YouTube!

📺 youtube.com/watch?v=Dcqg4t… 🎧 launchedfm.com/episode/87-ped…

"I got really excited that I had a problem I could translate into an app." Love this mindset from @swifteves on the new Launched episode. He saw a need for a "HealthKit for kids" and built Pediapal to solve his own problem. Link to the full episode in the first comment 👇

There's loads of industry reports out there, but only one is built on the world’s largest dataset for subscription apps 🌍 📊 Analyzed from 115,000+ apps and over $16 billion revenue, the State of Subscription Apps 2026 covers everything you need to know about the state of the market, industry shifts, and user behavior. Get it now at revenuecat.com/report 🔗 Follow the thread for what’s new this year 🧵

📺 youtube.com/watch?v=d2CHs7… 🎧 launchedfm.com/episode/86-swi…

"I was already getting people downloading my app. It wasn't an issue of trying to get more people using my app. It was actually finding a way to monetize that more effectively." — @adamlyttleapps on Launched. From $10k to $70k/mo with one experiment. Full episode link below 👇

📺youtube.com/watch?v=VpdxiQ… 🎧 launchedfm.com/episode/85-hel…

🚀 New Launched! "Every time someone mentions App Store Connect, people just tag @helm_app and say 'Just use Helm instead.'" @hiddevdploeg & @polpielladev built a tool so good, their users became their marketing team. Link in the first comment 👇

📺Watch the episode → youtube.com/watch?v=VBYA6g… 🎧Listen to the podcast → launchedfm.com/episode/84-hab…

No dashboards. No streaks. Just a GitHub-style grid that made habits obvious. @SebastianRoehl on designing HabitKit – and more! Full episode on Launched: links to the full episode in the first comment 👇