Leaper

Something I noticed on here People in twenties barely ever cook or don't even know how to cook anymore Their entire concept of meals is just from delivery apps There was a guy on here that was concerned about microplastics and wondered "how can I eat food if delivery apps package everything in plastic" and I was like "yes you gotta cook your own food"

this dude swiped right 2 million times & got one date. he’s not just some unlucky guy, he is the norm.. like imagine the money he spent over five years, probably a small fortune. this is obvious but what’s actually nonobvious is that his behavior unlocked an entirely new revenue stream for apps. let me explain. most people don’t realize that one of the biggest revenue unlocks in dating apps was when they figured out how to subtly turn women from users into paying customers. by leveraging guys like this who flood the system with likes (these dudes were already heavy paid users, thus monetized). when women get bombarded with likes, flattery, attention, it triggers this shopping mentality, men become products, & women become discerning consumers. women’s standards shoot through the roof. apps capitalize on this by introducing premium filters (like height, etc.) to help women weed out most dudes. features like sending roses or boosting profiles fit perfectly into this dynamic. over time, women start believing that paying will show them the top 2% of men, the most desirable. so they start subscribing too, convinced that a premium membership means premium matches. it’s like shopping at aritizia vs zara, more expensive means more perceived quality. this is how dating apps monetized both sides at scale, men desperately trying to be seen, & women paying not to see them. it’s a zero marginal cost product that doubled revenue just by making chaos profitable. pretty incredible if you think about it. i wrote a quick post on this below.