Marketing Sutra

Because every time a CEO says “marketing doesn’t work,” what they really mean is: “We never measured anything properly.” Marketing, analytics, and no-bullshit growth systems. Book a call → marketingsutra.co

@carrd Just built my personal hub on Carrd: grechanow.com A simple place for founders who want momentum

What are you planning to build with Carrd in 2025?

Japanese sleep on firm futons on tatami mats. • Superior spinal alignment • Reduces back pain • Can be aired daily to prevent mold Firm surfaces = better posture = less pain = deeper sleep. Your spine doesn't need a hug. It needs support.

News-related queries on ChatGPT are rapidly increasing. Between January 2024 and May 2025, news-related prompts in ChatGPT rose by 212%. Stocks, finance, and sports dominate the share of news prompts. >>

Stanford paid 35,000 people to quit social media. This was the largest study on emotional health in history. The results were so shocking, scientists called it "comparable to therapy." Here's what happens when you break free from the algorithm: 🧵

On June 11, 2025, Texas officially passed HB3717 — a $50 million commitment to researching #ibogaine and other psychedelic-assisted therapies for #PTSD, traumatic brain injury, and #addiction beondibogaine.com/blog/texas-ibo…

Did Apple just eliminate the cold call? "Call Screening builds on Live Voicemail and helps eliminate interruptions by gathering information from the caller" apple.com/cm/newsroom/20…

The dark truth behind the AI hype marketingsutra.substack.com/p/the-dark-tru… It’s a serious gut check for the entire generative AI industry. Instead of trying harder, models actually use fewer tokens and give up faster when facing harder tasks, even with unlimited compute.

let us present, the full stack marketer: social.semrush.com/45IL0yZ.

Tech bros, celebrities and stay-at-home moms have all hyped #psychedelics in recent years. #Ibogaine has been featured on podcasts popular with right-wing audiences such as The Joe Rogan Experience. ft @BeondUs washingtonpost.com/health/2025/06…

Calling all beginners and small business owners! New to Google Analytics? Welcome — we’ve rounded up helpful resources to get you started. Check out the guides: goo.gle/44YyfA3

In Wales, a 10-year study looking at the presence of anxiety and depression in 2.3 million medical records, found that the greenest home surroundings were associated with 40% less #anxiety and #depression than those living in the least green areas. bbc.com/culture/articl…

#SEO isn’t dead, it just went invisible. You don’t rank anymore, you get retrieved. I’ve outlined 10 shifts that are quietly rewriting how Google / AI search works — and what content still matters. marketingsutra.substack.com/p/ai-seo

I started testing @Adobe Podcast Studio, and the results were clear immediately rebrand.ly/adobe-podcast-… "Focus on your story, not your sound"

Analytics should be the secret weapon for every decision-maker. But in reality, nobody likes it. Maybe because most decisions aren’t made from data at all. open.substack.com/pub/grechanow/…

🚨Want to go to MAPS' Psychedelic Science Conference this June—for free? We’re giving away a ticket. 🎟️ Enter now: psychedelicstoday.typeform.com/to/jn8bOGwb #PsychedelicScience #MAPS2025 #Giveaway

Excited to announce that we will be speaking at Psychedelic Science 2025 in Denver, hosted by MAPS 📅 June 16–20, 2025 📍 Denver, Colorado 🎟 Use code SPEAKER15 for 15% off registration at psychedelicscience.org #PsychedelicScience #PS2025 #BeondIbogaine

Standing here in front of the White House, I’m filled with hope. What we just accomplished in Texas—$50 million for ibogaine research—isn’t just a policy win, it’s a lifeline. For every person battling addiction or trauma, this marks the start of a new chapter. Texas showed the nation what’s possible. Now it’s time to take this movement nationwide. @texasibogaine

Google made it so that you can't track clicks from AI Mode 🙃 AI Mode just rolled out in the US. we all want to know how it's going to impact website traffic. AI Overviews reduce click-through rates by 34.5%, according to our research—i expect this to have a bigger impact. well... it turns out that Google strips out the referrer information for AI Mode clicks. @patrickstox has been running tests since release and just showed that AI Mode clicks are invisible in Search Console and attributed as "Direct" traffic in Analytics. in other words, we're not allowed to see the direct impact AI Mode has on our website traffic. (because, let's face it, it won't be a positive impact.) as Patrick explains in his article, there's some hope that AI Mode tracking might come in the future. but for now, AI Mode clicks are invisible. here's Patrick's article for more detail: ahrefs.com/blog/google-ai…

Texas Just Made History: $50M Approved for #Ibogaine Research beondibogaine.com/blog/50m-for-i…