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Year 2 in Domaining — From Excitement to Strategy 📈
Two years ago I jumped into domain investing.
Today, I’m at 535 domains.
This year wasn’t about hype.
It was about structure, data, and long-term scaling.
📊 Portfolio Snapshot:
• Portfolio size: 535 domains (was 300 last year)
• Total investment to date: $21,000
• Avg acquisition cost: ~$36/domain
• Domains sold (2 years): 8
• Annual STR: ~1%
• Avg gross sale price: ~$2,127
• Avg net sale price: ~$1,701
• Total gross revenue: ~$17,015
• Total net received: $13,612
Almost all sales came from @afternic
One sale from @Sedo
One sale from Dan
@afternic clearly wins for exposure and conversion in my case.
🔥 A Surprise Platform This Year:
One of my best surprises of 2025 was @unstoppableweb .
Because of their promotional offers and Domain Member Club model, I progressively moved a large portion of my portfolio there.
Today, ~65% of my domains are held in my Unstoppable account.
What I appreciate:
• Competitive pricing
• Domainer-friendly initiatives
• Constant platform improvements
• Responsive support (special thanks to @ntropiq )
They’re clearly building long term and I like aligning with platforms that think long term.
📈 What Changed This Year:
Year 1 was emotional.
Year 2 became mathematical.
I now look at domaining like this:
• If AVG sale price moves to $2,500–$3,000
• If STR increases to 1.3–1.5%
• Even with acquisition cost rising to $60–$70
The model becomes exponentially stronger.
At 535 names:
1.5% STR = ~8 sales/year
At $3,000 avg = $24,000 gross/year.
That alone makes the portfolio self-sustaining.
This is where compounding starts.
💡 Key Realizations:
• Name selection is everything. The money is made in the buy.
• Scaling requires stomach. There are >60 day dry spells.
• Average acquisition cost will rise over time.
Cheap inventory builds cash flow. Better inventory builds future upside.
• .COM is still king but I’m slowly studying selective alternative extensions.
🔥 Marketplace Insight:
I tested different landers.
For my portfolio:
@afternic = highest sell-through
@spaceship = I haven’t moved all my domains there yet, but I’ve already received two four figure offers. It looks promising and I really like the self-brokering option and lower commission fees.
@Sedo = occasional sell
@atomHQ = Beautiful UX and features, but the exposure has been less consistent for me. I haven’t moved many of my domains to Premium or used their nameservers for most of my standard listings but I’ll definitely be using them more and more.
Data > opinion.
👨👧👦 Personal Note:
Balancing domaining with family life and a full time job isn’t easy.
But building digital assets that scale over years (not weeks) changes your perspective.
This is not a get rich quick game.
This is asset accumulation.
🚀 2026 Vision:
• Raise AVG sale price
• Improve quality
• Be more selective
• Increase STR
• Let reinvestment compound
By 2027/2028, this portfolio should look very different.
Domaining is volatile.
But calculated risk + reinvestment + patience = leverage.
My @NamePros post:
namepros.com/threads/year-2…
Wishing you all strong closes and smart buys this year.
What would you improve if this was your portfolio?
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