Paul Schoel
240 posts

Paul Schoel
@NextPersona
20 yrs in IT | Building customer data solutions at scale | Exploring how AI-driven consumer reshape digital touchpoints | Dad of 2
Germany | Worldwide Katılım Kasım 2024
107 Takip Edilen29 Takipçiler

@JHTScherck @MalteLandwehr @ConsoomerLs This is tough to read in an academic context where human interaction and mentoring should still be a priority. Mild dystopian vibes.
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@MalteLandwehr @ConsoomerLs I really, really want to roll this out, but I have been told by several folks that it's too early and good candidates will self-select out: behind-the-enemy-lines.com/2025/12/fighti…
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@Dractow @GolfProTrades @konstructivizm With a <1% chance as the timeframe of Betelgeuse potentially exploding is 100k years
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@GolfProTrades @konstructivizm Important to understand that the explosion may have already occurred within that 650-year window, and its effects could reach us at any moment. In other words, science believes it may have already happened, now we wait and hope to witness it in our lifetime.
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650 light-years away, the red supergiant Betelgeuse is living on borrowed time.One of the brightest stars in our night sky, this colossal star is a supernova in waiting. When it finally detonates, the explosion will be so ferocious that, even from this immense distance, it could briefly outshine the full Moon and turn night into day for weeks. For a short, dazzling time, Betelgeuse may even rival the brightness of the entire Milky Way, painting our skies with a light show unlike anything humanity has ever witnessed. The countdown to its dramatic death has already begun.
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@negligible_cap toast, cooked, BREAKING, Just In, game over, this changes everything, what CEO‘‘s wont tell you,…
If soon the majority of X followers are bots only, then please lets not complain.
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@abg_creeptoe @aastha_mhaske @grok As I understood there is a mandatory wait plus $99 per each attempt. Exact timeframe unknown.
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@aastha_mhaske @grok what happen if i faile the test since it said can be only be take one time? Is there a cooling period before i can retake the exam?
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Anthropic just launched the Claude Architect Certification!
You’ll have to complete 60 multiple-choice questions across five competency areas in a single session. No external resources or breaks.
Here’s how I’m planning to prepare for it (steal my roadmap):
Week 1
Complete the recommended courses:
- Building with the Claude API
- Introduction to Model Context Protocol
- Claude Code in Action
- Claude 101
Week 2
Build real projects with:
- Claude Code
- Agent SDK
- Anthropic API
- MCP
Week 3
Get familiar with the exam structure and guide:
- Go through the six exam scenarios
- Get familiar with the five competency areas / domains
- Learn the skills needed for each task assessment
Week 4
Do the preparation exercises from the exam guide:
- Build a Multi-Tool Agent with Escalation Logic
- Configure Claude Code for a Team Development Workflow
- Build a Structured Data Extraction Pipeline
- Design and Debug a Multi-Agent Research Pipeline
Week 5
- Take the practice exam
- Aim for a score greater than 850 / 1000
Week 6
- Take the real exam
- Only one attempt allowed
NOTES:
- At this point the certification is exclusive for Anthropic Partners and early access is free for first 5,000 partner company employees.
- Your mileage may vary depending on your skill level. E.g. It may take 2 weeks for some but 10 weeks for others.
If you are eligible, register here → lnkd.in/eEYwUGV5

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@NoLimitGains You are describing a one-off stock purchase. Noone does that. People invest over time,
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@MaskMyster @FeistyLibLady @SkemFactHunt @MaskMyster X is polluted with bot accounts, but funny you picked one that isnt. I am sorry I couldnt please your confirmation bias to the extend you hoped for.
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Trump just lied and said America does not need the Strait of Hormuz.
He is telling reporters Europe needs the Strait of Hormuz and it is up to them to open it.
Is he demented, out of touch with reality or just a pathological liar who is one the most evil men on earth?
It really is time the MAGA GOP put country over party.
But they have no spines.
#DemsUnited
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@itsahsenkamal @IsThisA3DModel The whole question around AI and accountability isnt solved yet, especially at very large firms which mainly use RACI matrix and where accountability is legally and morally attributed to a person.
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@IsThisA3DModel i’m really waiting to see what happens to an engineer who blames a bug on claude when it breaks prod
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@evrsr @aledeniz @OmerCheeema Bloat during growth phase without a strategic repositioning? That does not sound convincing. Something is missing.
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@aledeniz @OmerCheeema No replacement, that is the point. What is described is management bloat.
Not a mention of engineering or research jobs. I would be apprehensive if it turns out they are cutting on those fronts too.
Though Fouquet was Marketing Director at KLA. Usually a bad sign.
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I live in Eindhoven, ASML town. Heard this from folks inside...
Over the years ASML promoted a lot of strong EUV people into architect roles, group leads, management tracks. Built up serious layers. Classic growth pain.
Then McKinsey comes in , says cut the management layers to speed things up. So now those same high performers, real good EUV experts, who got promoted are the ones on the block. About 3400 roles targeted, mostly management. Half will be reassigned, rest gone. Big hit in Veldhoven/Eindhoven area (~1400), some in US. Unncertainty is high, unions talking, details probably land around April.
At the same time, ASML is still planning massive growth. The new campus near the airport just got final green light from city council. Construction starts soon, phased build-out. Long term they talk ~20,000 new jobs in the region (first wave ~5k by 2028).
And the layoff packages are subpar. Philips is also based in the same town. And they had layoffs due to serious financial issues last year. Their layoff packages were much better than what ASML is offering. What a way to kill tje company culture. Especially at a time when the company is printing money.
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@FlorianGallwitz Der Einsatz von KI wird einer Besteuerung unterliegen, glücklicher Zufall auch der einzige Hebel (nebst Verboten) den die Politik zu kennen scheint. Es gibt schlicht keine andere denkbare Lösung.
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"Langfristig bleiben übrig: alle performativen Berufe. Sportler, Schauspieler ... Religiöses Personal. Priester, Rabbiner und so weiter. Ferner: Leute, die die KI überwachen. Wenn – aber das ist ein großes „Wenn“! – Menschen die Kontrolle behalten." welt.de/kultur/plus69a…
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@cop_on_fire @michael_nielsen Given there are various apps to „humanize“ ai text I wouldnt even trust a spelling error.
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@michael_nielsen at this point if someones tweets have zero typos and every paragraph is exactly three sentences I just assume its AI. messy imperfect writing is becoming the signal that a human actually cared enough to type it out
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Gradually unfollowing and usually blocking people who post AI writing passing it off as their own. Several hundred blocked so far
Writing has historically been useful as proof-of-thought. AI writing tends to be proof-of-performing-thought. These are not the same. Indeed, the latter tends also to be proof-of-lack-of-thought, and blocking is the appropriate action
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Every single one of these is why we built sneo.ai.
GSC gives you raw data. sneo gives you answers.
→ No row limits — we pull & store everything
→ AI that reads your data and tells you what to fix
→ Ask anything in plain English: "Why did my CTR drop?" - Get the exact reasoning & next steps.
→ Content audit across every page, not just 1000 rows
→ Force-index URLs directly from the dashboard
→ SERP volatility tracking so you know when Google moves your rankings
GSC is the data source. sneo is the intelligence layer on top of it.
Free forever, connects in 60 seconds → sneo.ai
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Every single SEO I have spoken to that's good has complained about Google Search Console.
Here are the biggest complaints:
1. Shit filtering - even with REGEX, the filtering on search console data is rubbish
2. 1000 row limits - both on looking at data and exporting
3. Lack of being able to layer conflicting filter conditions i.e. contains, not contains
4. 16 month timeframe limitations
5. Anonymised data / bloom filtering
6. 1000 row limits on non indexed reasons
7. No AI overviews data in search appearance
8. No separate data for AI mode
9. Delays with search console processing data
10. Lack of real innovative features - poor implementation of annotations and AI configurator
11. No HTTP status reporting
12. Slow URL inspection
There's lots more.
What are your pet hates with Google Search Console?
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@ginandstocks Noch nicht in diesem Maß umsetzbar. Nach wie vor erledigen Menschen in Unternehmen nicht nur Aufgaben, sie übernehmen auch Verantwortung und Haftung. Beides ist nicht ohne weiteres delegierbar.
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@virtualfilmer @GregorySchier Slowly but steadily people are developing i-robot like prejudices.
GIF
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@GregorySchier 💯 and it’s also so annoying that people think we can’t tell. It’s the same bullshit phrasing too, over and over. And the same “freshly lobotomized” fake calmness. Humans aren’t calm and don’t give perfectly worded but ZERO CONTENT responses
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@gailcweiner Moving towards 2030 you better make sure you cater/adapt to AI as it will decide whether you hold any business value or can be laid off.
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@RossHudgens What if they only enter „Google“, not knowing the difference between AI Overview and classic search? Or dont you do this distinction?
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“5% of our closed-won deals come from LLMs.”
Wrong.
5% of your currently attributable deals come from LLMs. The real number is far more likely to be in the 30–60% range.
Why?
You’re probably looking at referral traffic to infer attribution. Instead, you should allow users to self-attribute.
Add a prompt to your lead form that asks: “How did you hear about us?”
This will better capture sources from people who Googled you after using an LLM or typed your brand name directly.
For Siege, 5% of our traffic comes from LLMs.
The actual number attributable to LLMs via self-attribution? 50%!
10× the default assumption for many.
There are hundreds of SEOs struggling to show the value of their work as clicks decline. This is one path to fixing that.
If conversion rate is a concern, make the field optional or place it post-conversion.
Neither is perfect, but both are far more helpful than relying solely on referral traffic to justify GEO work to executives.

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@lexandermorgan @wesbos In such cases you need to differentiate. People like me may use AI for spell check and grammar improvents.
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@wesbos I wonder if giving the option to block replies from API calls would cut it down. I can't imagine people are manually pasting in ai replies.
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@wesbos The frustrating part: it actually works like charme. People engage heavily with the most obvious bot replies.
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