Paul Schoel

373 posts

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Paul Schoel

Paul Schoel

@NextPersona

Working with customer data, lots of it! / Exploring how AI is reshaping the way people interact with brands / Faster in water than on land.

Germany | Worldwide Katılım Kasım 2024
143 Takip Edilen32 Takipçiler
Andreas Steno Larsen
Andreas Steno Larsen@AndreasSteno·
I hate high taxes, but why anyone would die on the hill defending the U.S. healthcare system is beyond my understanding. You can't find a system anywhere on Earth that delivers worse value for money. Incredibly expensive. Mediocre outcome.
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Michael A. Arouet@MichaelAArouet

It always makes me laugh when naive US leftists talk about "free healthcare" in Denmark. You pay a 60% top income tax rate and then 25% VAT when you want to buy anything. You can barely afford anything and then wait four months for a specialist appointment. Nothing is free.

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Paul Schoel
Paul Schoel@NextPersona·
@harpreetchatha_ Why guessing? Two distinctive segments you can compare and check how each of them travels through the conversion funnel.
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Harpreet
Harpreet@harpreetchatha_·
Work this one out - average time on site on the /ai/ focused product page of a B2B SaaS. Organic (SEO, Google): 40 seconds AI Sources (ChatGPT, Claude, Gemini): 19 seconds My theory is that people landing on the page that covers a company's AI features via AI are more aware of what AI can do. Therefore, they spend 50% less time on the page than the person who came from regular Google.
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Paul Schoel
Paul Schoel@NextPersona·
@ericlu Tried to reproduce and fable assumes it to spell „well done“ Very suprising since the pattern appears so obvious to the human eye. Just pixels moving in opposing directions. Not sure what it did here. Seem to go beyond simple layering.
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Eric Lu
Eric Lu@ericlu·
I created a font called Ghost Font that only humans can read. Tested it in Fable and GPT 5.6 Sol Ultra and neither was able to decipher it correctly.
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Paul Schoel
Paul Schoel@NextPersona·
Googles strenght also remains its weakness: being the most data hungry of them all. It has to, it is its business model, and with AI it gets worse. I believe the trend towards stronger data protection will increase which logically harms Google, vis legislation but also by consumer behaviour
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Ross Hudgens
Ross Hudgens@RossHudgens·
“I am betting on Google longterm. Whether we like it or not, Google will be the tool that we all use." - @lilyraynyc “Maybe Anthropic, but I think that Google's just gonna win this thing, and I think that all the cool AI features that we all are enjoying, including Claude Cowork and Claude Code and everything will probably move to Antigravity and Google's own products eventually.” “It's like billions of people use AI Overviews every day, whether they like it or not. And it's just like people just are used to using Google." "So I think my money is on Google winning longterm, even if they're not winning right now.”
Ross Hudgens@RossHudgens

The great GEO debate w/ @lilyraynyc 02:11 – Self-promotional listicles: pros and cons 12:38 – Authentic authority vs. paid influence 27:23 – Using AI day-to-day 30:46 – The GEO technical checklist 36:27 – Predicting the next 12 months

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Paul Schoel
Paul Schoel@NextPersona·
@DeepStarts Generally agree, though I’m not sure you can boil this down to ‘coding.’ To compensate for AI’s limitations you need architecture knowledge, QA processes, operations, security, compliance... A ‘coder’ doesn’t necessarily have that either, but a person who can’t code can.
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Deep
Deep@DeepStarts·
"I only took 3 days to build SAAS with 0 coding knowledge using AI. Developers are obsolete." Their build:
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Paul Schoel
Paul Schoel@NextPersona·
@effthealgorithm - guardrails can never work with full certainty, since AI is non-deterministic, so wiping out humanity will always remain a riska
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Katherine Argent
Katherine Argent@effthealgorithm·
To recap, AI - Invades our privacy - Makes us dumber - Makes it harder to tell what’s real and what’s not - Weakens data security - Entrenches racial and bias in algorithms which affect hiring, policing and even prices - Results in higher utility costs - Leads to data centers poisoning water and emitting nonstop noise - Enhances and increases cybercrimes - Enables deepfakes damaging social trust - Increases issues involving addiction and mental health disorders - Adds to social isolation - Makes all electronic devices more expensive for consumers - Normalizes the theft of intellectual property - Puts people out of work and - Was used to wipe out social safety nets without oversight But, on the plus side: - Makes shareholders and billionaires richer
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Paul Schoel
Paul Schoel@NextPersona·
@lilyraynyc There is a very stubborn community on X that strongly believes in the duo lingo stock (and similar other ones) and that it it will bounce back one day. I never understood why. All main USPs have already been vaporized.
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Draven Morri
Draven Morri@DravenMorri·
@Gray_Mackenzie So a tactical stealth missle sub? Canada has mountains. They could build bunkers all over for $100 billion and station missle supplies there. This is more about being able to exert global control and it won’t work well for Canada.
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Mackenzie Gray
Mackenzie Gray@Gray_Mackenzie·
NATO’s hottest thruple is Canada, Germany and Norway, who celebrated their new sub deal in Ankara Mark Carney also met with the South Koreans, who after missing out on getting Canada’s biggest ever defence contract, skipping out on joining Carney’s new defence bank #cdnpoli
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Paul Schoel
Paul Schoel@NextPersona·
@lilyraynyc „multi-purpose crawlers will now be blocked according to all their behaviors“ - what is the reason behind this? Some of the most critical crawlers are dual use.
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Lily Ray 😏
Lily Ray 😏@lilyraynyc·
This is helpful
Pedro Dias@pedrodias

Cloudflare just reshaped how AI crawlers get classified — and SEO teams need to pay attention before Sept 15. On its second "Content Independence Day," Cloudflare moved away from the blunt "block all AI bots" model toward a behaviour-based taxonomy. Instead of asking "is this AI?", the question is now what is the bot doing, what does it store, and how does it reshare your content? The three use cases every site owner can now control (yes, including the Free tier): ☛ Search: indexing your content to answer queries later; the behavior that drives referral traffic back to you. Allowed by default. ☛ Agent: real-time bots acting on a human's behalf (ChatGPT-User, Gemini/Claude driving Chrome). ☛ Training: crawling to permanently absorb your content into a model. The change with the biggest SEO implications ☛ new defaults land September 15, 2026. On pages that display ads, Training and Agent will be blocked by default while Search stays allowed (for new domains onboarding). More importantly: multi-purpose crawlers will now be blocked according to all their behaviors. That means if you block Training, combined crawlers like Googlebot, Applebot, and Bingbot get blocked too — because they crawl for both Search and Training. You can opt out in Security settings before Sept 15 to protect your search visibility. Don't sleep on this one. For AI-visibility work: ☛ A new use signal extends Content Signals in robots.txt — use=immediate (store nothing), use=reference (index, excerpt, link back — the new default), or use=full (summarize and reproduce). These are stated preferences, not hard blocks. ☛ Bots that reproduce content in full can't be Verified. Abusing signals costs a bot its Verified status. ☛ "Verified" no longer means "allowed by default" — it now just makes a bot allowable within its category. Also worth knowing: ☛ BotBase — a new searchable directory (Enterprise Bot Management) showing every tracked bot, its classification, and a copyable detection ID for security rules. ☛ Transitive trust — an experiment using the RFC 7239 Forwarded header (e.g. Forwarded: for="openai";use="reference") so operator-level trust decisions hold even through layers of intermediaries. The through-line: control is getting granular, and the era of "search and training are the same crawler" is ending. If you manage crawl access, audit your Training rules now so you don't accidentally deindex yourself in September.

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Paul Schoel
Paul Schoel@NextPersona·
@DataChaz How did vibe coding change my life? Well now I am able to build fully functional mockups, but as before, actual work starts from there. Wouldnt even call them PoC‘s or MVP‘s.
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Charly Wargnier
Charly Wargnier@DataChaz·
every vibe-coding course should make this mandatory reading:
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Guilherme Anjos
Guilherme Anjos@GuiOSlab·
@harpreetchatha_ solid list. #26: it's not stable. same page gets cited for one phrasing, ignored for a synonym, and shows in perplexity but not chatgpt, same site. 'are you cited' is a distribution, not yes/no, which is why one-time audits lie. how do you handle that variance with clients?
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Harpreet
Harpreet@harpreetchatha_·
25 AEO, GEO, LLM SEO facts 📠 (to stop you from wasting money on something that doesn’t work) 1. AI visibility can refer to mentions or citations. (Mentions = being named by AI in the answer, citations = being linked). 2. SEO directly influences AI citations. Want to show up for “explain x”. Well you need content that explains x so your website can be cited. Good luck being cited for anything competitive without implementing SEO basics 3. SEO, marketing, your reputation & just doing business can ALL influence AI mentions. Want to be known for something? Well you need to say it on your owned assets and then other sites need to say it too. think of AI as a parrot 🦜 4. the latter 3 can also influence SEO, but that’s for another day. 5. Being mentioned does not = automatic success. The clickable links within AI may lead websites that don’t link to you. This increases friction for customers to visit your website. (Also, if websites don’t link to you and just mention you, how will you be found) [✨links are still important ✨] 6. Being cited does not = automatic ai success. You could be the 17th citation (that’s like being on page 6 of Google). Doesn’t mean anything. 7. AI mentions and citations are infinite. You can be mentioned and cited for an infinite number of queries. Likewise, you can track an infinite number of prompts 🌌 (track your main keyword within a prompt, you’ll be fine) 8. One highly successful TOFU webpage could have 100s of citations in an AEO tool (what is y, why explained, explain y so a 5 year old can understand). 9. One highly successful BOFU page may only have a few citations (y software, what’s the best y, what’s the best y product that solves for z) 10. No one on this earth has proven ROI after implementing an llms.txt file 11. No one on this earth has proven ROI after implementing schema for LLMs 12. Being on Reddit does not guarantee AI visibility. Being mentioned on Reddit in a positive or negative way can influence sentiment of your brand in AI answers 13. Different AI systems behave differently. Showing up in Google AI Overviews does not automatically mean visibility in ChatGPT, Claude, Perplexity or Gemini 14. Don’t sacrifice your Google rankings just to chase AI visibility. It could take 2, 3 years to recover 15. AI search with web search enabled uses data from search engines to form an answer 16. It can take years to influence true LLM training data 17. A strong brand can outperform a technically “better optimized” website in AI answers because LLMs take into account the stuff mentioned in point 3 18. You cannot optimize for every prompt variation individually. Focus on topical depth and building out the stuff in point 3 19. Remember AI being a parrot? 🦜 AI systems can confidently repeat incorrect or outdated information if enough sources on the web repeat it, so control the narrative 20. You don’t need to chunk your content. Just make your content readable 21. Every heading does not need to be a question 22. there is no universally accepted attribution model for AI search. A user may discover a brand in AI, then convert weeks later through branded search, direct traffic or another channel. 23. That said, AI Search is both a brand and performance marketing channel 24. You don’t need a prompt tracking solution if you’re just getting started. Ask AI questions about your brand - now you have something to work with. 25. Mass publishing content is not the answer to winning in ai search What did I miss?
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Paul Schoel
Paul Schoel@NextPersona·
Was Sie „Kultur“ nennen betrifft nur einen kleinen Berufskreis, der genau von diesem Hin und Her des sich gegenseitig Missverstehens lebt. Es ist eine Blase, die wesentlich kleiner ist, als sie vorgibt zu sein, und aus der man sich leicht selbst befreien kann, sofern man es ernst meint.
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Hasnain Kazim
Hasnain Kazim@HasnainKazim·
Ich habe in einigen Ländern gelebt und viele weitere bereist. Nirgendwo ist mir eine Kultur des absichtlichen Missverstehens begegnet wie in Deutschland. Wer hier spricht, bekommt nicht selten die dümmste oder bösartigste Interpretation seiner Worte serviert – vorzugsweise garniert mit der Unterstellung der denkbar niederträchtigsten Absichten.
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John Anderson
John Anderson@curebores·
@fatherbeocca @jude5456 You realise that outside of the EU we are now in charge of our own trade policy and so can restrict Chinese imports if we want to?
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Jude 🇪🇺
Jude 🇪🇺@jude5456·
Farage still continues with his lies.... "Europe is a tiny market". No. The EU is NOT a tiny market. It is the world's second largest economy by GDP with an 18 trillion euromarket and one the largest single markets in the world. #BrexitHasFailed
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Paul Schoel
Paul Schoel@NextPersona·
@GruenerPeter2 @BrennpunktUA Ich glaube das Konzept ist technisch und logistisch nicht trivial. Auch eine schnelle Drohne müsste im besten Fall schon fast airborne sein, um zeitnah aufzuschließen. Das heisst, das Frühwarnsystem ist mindestens genauso wichtig. Alles in allem ziemlich teuer.
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GruenerPeter
GruenerPeter@GruenerPeter2·
@BrennpunktUA Verstehe nicht, warum die Luftverteidigung nicht auch schon auf schnelle kleinen Drohnen gewechselt ist.
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@BrennpunktUA 🇩🇪🇺🇦
@BrennpunktUA 🇩🇪🇺🇦@BrennpunktUA·
Das Versagen der 🇷🇺 AD in Moscow ist so krass, dass ich eigentlich nur 2 mögliche Theorien habe: — Entweder man hat mittlerweile den kompletten Bestand verbraucht & muss auf uralte, ungerwartete AD missiles zurückgreifen — oder Nord Korea hat richtig Schrott AD 🚀 geliefert.
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Niraj
Niraj@nirajxdev·
"a company just fired 90% of their dev team because claude code finished 2 months of work in 4 days"
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Jarl Finland
Jarl Finland@jalle51·
Surprise! The weapon that Russia did not expect from Germany Germany's HX-2 loitering ammunition weighs only 12 kilos but is pure hell for the Russian. It does not need GPS at all - navigates with AI and machine vision instead. Russia's most advanced jamming system? Almost completely useless. The drone looks ahead, finds the target and slams it anyway. Mini-Taurus with German engineering know-how and Ukrainian input. Suddenly it feels like Russia is not only being showered with oil - now they are also getting intelligent little bastards that cannot be jammed away. Germany 2026: "We are not sending tanks... but look what we have instead." Russia: panic jamming intensifies What do you think - will this be a game changer or just one of many new toys?
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Paul Schoel
Paul Schoel@NextPersona·
@bhartzer Did you recognise any pattern in what these pages are about? Five years ago my first guess would have been cheap dropshipping stuff.
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Bill Hartzer
Bill Hartzer@bhartzer·
I discovered Google Analytics code that literally is installed on 314,067 pages. But that's about 100,000 different domain names, over 100,000 unique websites. That's the same GA code, with the same UA code on over 100,000 websites. I verified this by putting the UA ID number in Publicwww (the code search engine) and looking at the results. It's wild.
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Paul Schoel
Paul Schoel@NextPersona·
@maier_ak @argonerd Depends on the metrics. Not too long ago people returning from Dubai said the same. Turned out regional stability and freedom of press is a development factor also.
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Andreas K. Maier
Andreas K. Maier@maier_ak·
Re-entry insight when returning from Asia: Germany has become a developing country. cc @argonerd
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