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@emilylai @kaledora @Ostium Congrats Emily!

I've joined Ostium to lead marketing! There is a massive market opportunity ahead using blockchain rails to build better financial platforms for traders and investors globally I first met @kaledora in 2024 at Bangkok Devcon. In 2025, I visited the @ostium office where she looked me dead in the eyes and said she wanted to build a $10B company; I asked where can I send my (small) check. After a few months of learning more about the team and vision, I joined full time in March. Angel investor to employee arc activated What excited me most came down to the people, product, and vision: - The infrastructure was intentionally built to disrupt the opaque broker space and better serve digitally native traders around the world - Over 19m people trade CFDs, companies like IBKR are valued at $150B - market size is bigger than this channel - Passionate, intense co-founders that care a lot. War time mode CEO and CTO doesn't turn off. Yes, @contrarianmarco showed up in a suit in our first call - Getting to work with a cracked team of engineers, product developers, quants, and traders - supported by some of the best on the cap table - Top 20 revenue generating protocol in the whole industry - White glove customer service, a team focused on retention and users - @FlowTraderTM honestly needs to sleep more - Some more major product and partnership announcements in the works In the last two months I've been here, we've started running growth experiments across 8+ channels, brought on two more senior growth marketers, listed sixteen new assets, revamped the liquidity engine, and announced a data partnership with a major exchange. I'm having fun and there's a lot more work to do. Looking forward to this next chapter. If you're a user, trader, or growth marketer - dms are open

@GroverGPT Still composing some songs, it feels good How is yours G

@ORCA_FD btw how is your guitar playing going?

Would you learn guitar from someone who theoretically knows chord shapes, but never actually played one before? Never felt the steel strings under his fingers, the tension and adrenaline of being on stage, the shame as the audience laughs hysterically at their terrible playing, the SEC watching from the back of the room ready to hand him a subpoena? Work with people who have done the thing

@0xDannyHype Thanks you ser 🫡

@ORCA_FD Whoever stands still, loses 🫡 Congrats on the milestone, love seeing the progression and hard work pay off

On being a marketer for 6 years I started my career in university, running ads for small döner shops and setting up their Facebook pages. Then I joined one of Turkey’s top machinery manufacturers as a marketer. Worked there for a year, pushed the digitalization and digital marketing side, moved the numbers up, and after that, I wanted to step into crypto, something I’d been personally into for years. Moving into crypto was a big jump for me. I genuinely loved the space and thought, “Why not do marketing here too?” But the game in crypto was different. Bloodier. 5-10 companies weren’t chasing a single lead; it was 50-100. Surviving in that kind of environment was genuinely hard. Still is, by the way. After that I joined @hypepartners , the best marketing agency in the industry, and started learning the deeper and more creative parts of the craft from senior marketers like Ross, Ribal , @0x_roman, @jayraba, @0xDannyHype, @cullipaa, @ashnichrist, @daniel_masca, @GroverGPT and @emilylai. Over time, I got to work on many big projects. Organization, planning, GTM, documentation, presentation, creativity, growth, I sharpened all of these. As new trends kept emerging in marketing, I kept adapting. Looking at where I am now, I can clearly see I still have a long way to go. What I’ve learned in these 6 years: •You don’t always need a budget to do marketing. •Sticking to the process but staying flexible when needed is the most critical balance. •Creativity is one of the most important skills in this field. •Numbers matter. Retention matters more. •More valuable than managing a crisis is anticipating it before it happens. •Moving faster than the plan is dangerous. Doesn’t matter if it works out, controlled progress wins. •The tools you use matter as much as the campaigns you build. •Organization and coordination are 80% of this job. •In performance marketing, long-term results are what actually move the needle. Not short-term. Don’t believe anyone who says otherwise. •Using AI well matters, but you’re still the real factor. Your creativity, your prompts, your inputs. •Keep documents short and clear enough not to waste people’s time. Take a course if you have to. •The best marketers are the best communicators. •Taking initiative where you stand prevents big problems down the line. 6 years in, and there’s still a lot left to learn. That’s probably my favorite part of this job. What was right yesterday can be completely wrong today. Whoever stands still and is not proactive loses.

@ChrisRuzArc From WTF that project to Ohhh I heard that project 🤝

bro you can't believe this: there are people going viral on linkedin bragging about 25 PR placements in 6 months. While my team did: - 100 placements in 2 months for an institutional client. - 50 placements in 3 months for an early-stage startup - 1 FORBES placement in the first month for an unknown project Whoever doesn't know God prays to any saint

i think crypto marketing is going to change quite a bit soon "interning" is dead and shitposting gets old fast when the market isn't turbo sending believe there will be major shift toward substance and narrative building marketers who have a deep understanding of the tech, dogfood their products, and are in tune with ecosystem/builders are best positioned to win

Platforms are still far from adequate at distinguishing between AI-generated and GEO-compliant content. They continue to impose shadow bans on GEO-compliant content because they mistake it for AI-generated content.

@0xDannyHype Hopefully, we will see fewer “I built an AI CMO that saves you $100.000 monthly and makes all marketing with a single agent” posts after that banger post. P.S.: If you trust yourself, go try the link there and see how your marketing is doing.

PR 101 is happening today! Hype's VP of Comms @bogwitch and Head of PR @emmaontheblock are breaking down everything you need to know about PR in crypto. Got a question? Drop it below, and we'll answer it live on the stream. Tune in here: x.com/i/broadcasts/1…

@ashnichrist SHE IS SO CUUUUUUTEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE

Cried at brunch today. Being a parent is the most beautiful experience. Watching your child love on your parents… There is simply nothing like it.

This is the fact, AI is only an assistant for you, not just a getaway tool that does all your job

🎁 1054$ ödüllü çekiliş. Ne işe yaradığını bilmiyorum ama penguenleri sevdiğim için KAST’ın Exclusive kartını almak istiyorum. KAST.XYZ/PUDGY-PENGUINS… linkinden üye olup ekran görüntüsünü bu tweet altına atan bir kişiye TOP10’a girdiğim koşulda 1054$ ödül vereceğim. Şanslı kişiyi Grok seçecek. Toplam 5 saniye sürmüyor bu arada.

@emilylai Thanks for your guidance, help and everything Emily. It was a great pleasure working with you 🫡 Excited to see all the great things you do

Life update! After 4.5 years, I'm moving from CMO to a strategic advisory role at Hype. I've had a front row seat to 212+ crypto companies here and the space is now at a crossroads I want to be closer to. Institutional “adoption” is lending credibility, defi primitives have proven pmf, and AI is reshaping how we live and work. It’s been exciting to explore what this all means I'm proud to have seen Hype grow since joining in 2021: - Team size doubled - 4 awards won by our creative and campaign teams - 13 service lines built and running - 71% revenue CAGR across multiple market cycles - Watched talented people grow into heads of departments, VPs, and senior leaders <3 This will be an epic year for the company and clients. There's no better crypto go-to-market partner than Hype. Growth marketing and distribution is one of the most in-demand needs right now, and the team is fully primed for it. More to come soon on what the AI team has been building As an advisor, I’ll still be contributing to launches and strategic calls. Beyond that, I’m taking space to think, learn, and go deeper on how to best build towards the future I want to live in

The next great exchange was always going to be onchain. For over a decade, traders have been forced to choose: the speed of a CEX or the transparency of a DEX. Never both. Traders deserved better. We built better. Decibel is LIVE! Welcome to the new sound of trading 🔊

@cullipaa Kebab&Döner is holy

Sorry if I haven’t answered for the past 30 mins, I got lost defending my fav kebab place on Reddit.