Omi Usayd

The best creative strategist in the world doesn't speak English. She's 17 years old. She started at 15 writing copy on her phone because she couldn't afford a computer. Last I checked her ads have made over $20 million. She copy-chiefs for Brazilian direct response supplement companies. Her name is Amanda Khayat.

Do you want more Copywriting clients? Steal my playbook ↓ Step 1: don’t call yourself a Copywriter. It’s dead. You’re a “Creative Strategist who engineers transformative brand experiences through psychologically-optimized storytelling frameworks.” For stronger positioning, add “🧠” and “Helping founders scale through narrative” to your LinkedIn bio. Step 2: send this exact cold DM: “Hey [NAME], I’ve been quietly studying your brand and I noticed a massive gap in your messaging architecture. I’d love to hop on a quick call to unpack a few high-leverage opportunities I’ve identified. No pitch, no pressure, just genuine value.” Don’t change a single word. This is just the right amount of personalization. Keep the last line as an obvious sign you typed this message by hand. Step 3: on the call, don’t say you write. Say you “leverage authentic human connection to craft scroll-stopping narratives that make your ideal prospects lean in so you can build trust at scale in an increasingly noisy digital landscape.” Take a deep breath before you say this exactly as is. The secret is as much in the words themselves as it is in the fast tempo. Saying it quickly makes them feel stupid for not understanding which makes you look like a professional. If they look confused, say it again. At the same pace (very important). Step 4: when they ask “so you write emails?” say “I don’t write emails. I architect precision-targeted emotional journeys that quietly guide your prospect from cold skeptic to raving fan.” Again, this exact wording is key. Step 5: close them by saying “I only take on 3 clients per quarter to ensure I can deliver truly transformational results.” Doesn’t matter if it’s true or not. Nobody will check. Step 6: if they ghost you, send a follow up that says “just wanted to circle back and see if you’d had a chance to reflect on the value proposition. No rush. No pressure. Just a gentle reminder.” The last line does the heavy lifting as always. Don’t worry if they don’t respond. The market is testing your resilience. Stay the course. Trust the process. And let me know how this goes for you.