Robin Selvy Re

Join me and @BrennerMichael next week on @CMIContent's Master of Content series: Demand Gen Generation. Register here: bit.ly/3L40TFL

Oddest/best collaboration: Warner Media x HelloFresh. Who doesn't want to recreate the spaghetti dish from holiday movie Elf? Ingredients include pasta, maple syrup, chocolate syrup, marshmallows, chocolate nonpareils and chocolate frosted pastries 🤌 youtube.com/watch?v=PLFOHY…

I love all the "best of 2022" recaps, but @Digiday's quirkiest brand collaborations of 2022 wins for most entertaining: digiday.com/marketing/here…

@DanielleMorrill Happy to chat!

"While other departments once might have managed customer data, it is squarely within marketing’s purview now." Good thing we've had an audience data team within our marketing team for many years @industrydive buff.ly/3BS3r3A

@andrew_harding That is me! Hope you find it useful 😃

Go Kristin and Chrissy!

Alt headline: “Waterworld Reimagined: 2030” businessinsider.com/storylines-hom…

Today, @cstoredive goes live to deliver news & insight to an audience of decisions-makers in the convenience store industry. This marks our 28th publication aimed at a curated audience of industry executives. See the story Tweet below & read more at dive.pub/3DtpkJd

ICYMI - a helpful overview of today’s #CMWorld session

I’d love to see the #CMWorld crew come out for my session with @industrydive tomorrow! Ballroom B is pretty big!

@SuzanneStrug @PRisUs @industrydive Great meeting you @PRisUs! Thanks for connecting us @SuzanneStrug

@PRisUs @industrydive just got a slack message from @RobinSelvyRe about this very topic - glad you connected!

Also appreciate how Kim Olson is talking about the importance of having a spokesperson (in this case the CEO) that’s a “communicator’s dream.” Makes a HUGE difference in the success of any PR push. #cmworld #prtips

Marketers: don’t miss @industrydive’s speaking session with @pfizer at this year’s Content Marketing World [bonus: attendees will have the chance to win a $300 gas or EV charging station gift card]. 💬 bit.ly/3QOTc6E #CMWorld #contentmarketing #contentstrategy

Experiments that make sense: Using short ad copy—copy that fit on one line on Facebook—consistently drove more clicks for retargeted users than long-form copy (64% vs. 36%) via @GrowthTactics @DanielHegman buff.ly/3PHBW1X

@seangriffey pretty sure half of that is just PR folks checking out their releases getting posted there via newswires

One of the greatest media mysteries to me is the continued popularity of Yahoo Finance. Who is the core audience here? bit.ly/3JVRhdV

Got a clever product marketing/engagement email from @canva today. Marketers: Celebrations like this of your customers using your product are easy touches! 📩💡

We all sing the praises of A/B testing but doing too much, too fast could be working against you in times of already increasing CAC buff.ly/3w5cOey

“B2B media companies possess attributes that can’t be easily replicated. Journalism and content-production skills. Deep market expertise. First-party data.” - @SIIA’s Tony Silber on why B2B media is having more than a moment in the spotlight and will continue to thrive

Too true. For actual marketing news newsletters - I'll add @marketingdive and @socialmedia2day

What's spurring your target audience to action? 🎯 bit.ly/3PxG19M #audiencesnapshots #contentmarketing #contentstrategy #b2bmarketing #b2cmarketing #digitalmarketing #brandedcontent #demandgen