Up Next In Commerce

Merch can be a big win for a CPG. @HamidSaify and his team at @LiquidDeath have been experimenting through different committees about what merch to offer and where to offer it for maximum impact. bit.ly/3Vah1bx #upnextincommerce #merch #liquiddeath

In CPG, the decision to sell on your company site versus on Amazon can set the trajectory for your business's growth potential Hamid Saify of @liquiddeath discusses how to think about and shift your company's game plan in order to scale. bit.ly/3Vah1bx #liquiddeath #d2c

Clothing is an extension of a person, representing both their style and their values. @SCULTY of @ogthread has some thoughts on looking – and doing – good for the world. Check out #UpNextinCommerce for more bit.ly/3xKeRFh

You know you need to build your sales team, but before they can get started, you need the data and insights to sell strategically. Pete Maldonado of @gochomps explains how his team made the most of their initial sales efforts. bit.ly/3WjZxc0 #UpNextinCommerce

What’s the secret to success in ecommerce? Staying ahead of the curve. How do you stay ahead of the curve? Elizabeth Garry of @PharmacaLife shares her secrets on #UpNextinCommerce bit.ly/3vYcL3s

How can a new packaged meal product stand out in the hypercompetitive food space? Kevin McCray of Kevin's Natural Foods shares how the company’s packaging strategy and retail relationships have boosted brand awareness. youtu.be/nPZrjS_w_HY

Where do the best ideas come from and how do you encourage creativity and innovation? Maryanne Cheung of @ATT shares her methods on #UpNextinCommerce. bit.ly/3isifR3

In an industry like e-commerce, it’s easy to get overwhelmed by the pace of change. What if the push to go farther was energizing instead? Maryanne Cheung, VP of e-commerce at @ATT, explains how she stays motivated to keep doing work in the digital space. youtu.be/MnW2bVkpcOA

How can companies avoid annoying their consumers with repetitive messing? @micflash shares that by contacting the customer in their preferred channel of communication, merchants can gather more data and boost their interactions with consumers. youtu.be/0pNCtNC45OQ

No one knows what to expect in the coming year. With so much uncertainty, how can brands ensure they survive, but also keep growing? @EricAlanDyck shares what he’s been hearing about this topic @dtcnewsletter on #UpNextinCommerce. bit.ly/3WOnjy9

How do you measure whether your marketing efforts are successful? According to @nicksalto, co-founder of @middaysquares, an obsession with this question is one of the biggest constraints for founders. youtu.be/4pyIOyjPbHc #UpNextinCommerce #MarketingStrategy

Are we in a world where DTC is competing with traditional retail? Not according to Joel Layton of @Shinola. He is all in on an omni-channel strategy, which he explains here. bit.ly/3WWysMW

How does @Gopuff stay ahead of their competitors? @danielfolkman shares the meticulous planning the company put into their infrastructure to ensure their business model would carry them through any market flips. youtu.be/5HqV06ICj3w #UpNextinCommerce #Gopuff #DTCstrategies

How is the art investment market evolving with the rise of NFTs and AI? Art investor and Founder and CEO of @Masterworksio, Scott Lynn, shares his current thoughts. bit.ly/3hxm4Un #UpNextinCommerce #NFTArt #AIArt

How can you get your product onto some of the country's biggest retail shelves? Kevin McCray, President & Co-founder of the clean-eating meal company #KevinsNaturalFoods shares how he pitched the brand to stores like #Costco & @WholeFoods. bit.ly/3GB9pKj

During the manufacturing process, what’s the secret to price-negotiation with suppliers? Kevin McCray, President & Co-founder of Kevin's Natural Foods, shares the pricing process for the clean ingredients that set his product apart. youtu.be/SDwOPJjEc5k #upnextincommerce

What should you focus on when building a socially conscious business? @mikebeckhamsm at @simplemodernco explains the need to focus on a great product. youtu.be/1XF2-rZN0_I #UpNextinCommerce #SociallyConsciousBusiness #BuildingGreatProducts

As communication between businesses and consumers evolves, how can companies highlight fresh ways to communicate with their customers? @micflash at @salesforce shares that he looks forward to how WhatsApp will change merchant messaging with consumers. bit.ly/3XTRkxj

As digital payment options become popular, how can merchants personalize their options? @micflash @salesforce explains why data helps companies cater to each type of payment for consumers. Some merchants might be hesitant to go digital. youtube.com/watch?v=DbCz6b… #UpNextinCommerce

How do you break into the CPG space? Nick Saltarelli, co-founder of Mid-Day Squares, outlines how the company inverted the celebrity start-up model and “celebritized” itself. bit.ly/3VW5EnO