Sabitlenmiş Tweet
TUNK
449 posts
@AbyssusErigo surprising how many founders don’t know this either tbh
i explain it daily
English
If there's 1 thing I'll always obsess over when training a creative strategist or any type of copywriter: it's awareness states.
Most strategists (and founders) know the basic theory but they can't consistently apply it to concepts/batches.
That's because they haven't internalized what awareness states actually are.
Awareness states are simply a tool.
If you don't know what the tool really is, what it actually does, and how it can function: then you can't use the tool to the fullest extent.
So we have to go beyond basic definitions (bare minimum) and:
- Be easily able to identify the awareness state an ad or page starts with. Correctly and consistently.
- Be able to write openings that reflect the awareness states that were chosen on our assumptions/hypotheses.
- Know how to move through awareness states in the correct order of the awareness spectrum.
Here's an article that will help you connect sophistication with awareness so you or your CS can use both better together.
Abyssus@AbyssusErigo
English
@glennwrites1 @AndrewWriteCopy @LaddLaddLadd @parkerworth @TheSalesBull1 @GrammarHippy @TatsukiThomas you forgot google
English
Want to get better at online sales and marketing?
These are the only accounts you need:
@AndrewWriteCopy - long form copy
@LaddLaddLadd - e-com retention
@parkerworth - email & digital prods
@TheSalesBull1 - sales
@GrammarHippy - marketing/copy
@TatsukiThomas - meta ads
@dylan_bridger - email
@GasperCrepinsek - AI/solopreneurship
@MercureCopy - copy
All been around for years.
All proven experts.
You’ll build a great career just listening to these guys.
English
btw google is going to win the ai race
if you run meta and are not building google ad systems
you are going to be left in the mud
meta playing field will be levelled by manus and there will be no edge
google will be meta pre IOS 14.5
google have signed a multi year partnership with apple
the depth of demand you will be able to capture through google will be astronomical
this screenshot shows you the beginning of what’s happening
Alex Buraks@alex_buraks
We're cooked
English
My entire sales process is AI now...
Last week it brought in $35,946 in sales, with $23,958 cash collected.
You need these 3 skill files if you want to do the same for your sales process...
1. VSL script writer
2. 7 day email promo
3. Long form sales letter
Comment "skills" below and I'll DM you the skill files to install.
English
@glennwrites1 he got locked up and went dead broke a few times even back then
nature of the beast
English
90% of advertorials i see use one angle
but there are so many more you could be using
> science/mechanism
> specific problem/solution
> safety concerns
> vs procedure
> vs product
> skepticism/efficacy
but it doesnt stop there
you can multiply that with the POV it's written from
> the doctor
> the lawyer
> the mother worried about her son
> the wife
this can create 100s of scripts for you to test
there is no excuse to be ripping the same doctor angle over and over
it will stop working eventually
TUNK@_TUNK
the biggest mistake i see people making with advertorials on google is running them on your main domain you are losing 40% of conversions to this i'm begging you, stop running them under your brands name/domain buyers are not that stupid buy a domain name it something like > bloodsugarauthority(dot)com > managemydiabetes(dot)com > diabeticandthriving(dot)com why would anyone trust an article that is clearly written by the brand the point of advertorials is to not make it look like a funnel go implement
English
i’ve been talking about it for some time..
x.com/_tunk/status/2…
Jackson Blackledge@blvckledge
i’m surprised no one talks about running 3 minute VSLs on youtube ads. been looking at a few accounts and it’s printing for ecom rn. works insanely well in niches like supplements and beauty, where buyers are more skeptical you don’t even need a complex script a simple one like this is more than enough: 1. open with a bold, contrarian statement about their main problem (“the real cause of x isn’t y”) 2. educate on the hidden reason that problem exists 3. agitate the pain + quantify the stakes with a stat or worst-case scenario 4. explain why typical solutions don't work (and what's missing) 5. introduce your mechanism/ingredient as the missing piece & show how your product works 6. promise a specific, believable outcome 7. stack benefits and transformations with proof (before/afters, testimonials, etc) 8. soft CTA with zero friction ("tap below, no email needed") 9. final reminder on the cost of not solving the problem + add more proof this format works best as in-stream youtube ads going after cold, broad audiences. traffic got directed to either a quiz funnel or a VSL sale page a few things to get right: - your landing page must match the video's main angle - traffic here is cold, so layer in proof everywhere you can: testimonials, studies, experts, research, etc - optimize for mobile (a lot of demand gen traffic comes from mobile) - use props, visuals, or b-roll during the education phase (keeps attention during the "boring" part) we’ve audited hundreds of ad accounts and 90% are either not running youtube ads or relying on shorts and ugc adding a vsl like this will instantly put you ahead of your competitors.
English
Ok, bet. All things considered, who do you believe would have an easier time transitioning to the other business model & seeing quicker success?
1) $500k/mo info guy switching to DTC
2) $500k/mo DTC guy switching to info
Genuinely intrigued
English
claude can now:
→ build your n8n workflow from a sentence
→ deploy it directly to your instance
→ trigger it automatically
→ catch the error when it fails
→ search the internet for the fix
→ apply the fix
→ re-trigger until it works
no copy-paste. no manual debugging. no "works on my machine."
you describe once. it handles everything else.
the setup takes 5 minutes:
1. install synta MCP in cursor or claude code
2. add your n8n url + api key
3. start describing workflows
that's it.
i put together the full walkthrough + the 10 prompts i use to hit 100% completion on the first conversation.
comment "CLAUDE" and i'll send it.
(following required for DM)
English
quick search + shopping ad funnel you could set up today to speed run 6 figures spend
> search term: "vitamin d supplement hair loss"
> search ad: Can Vitamin D Reduce Hair Loss | I Tested it for 30 Days
> advertorial written from ICP who tested vitamin d for hair loss
> learn more cta
> offer page
> checkout page
if they don't convert 1st time
your adverotrial should have educated them on the strength of vitamin D to use
they will go away and search
> vitamin D3 1000 IU
> hit them with a shopping ad
> 1k reviews on the ad
> [keyword] + [supplement strength] in the title
example title Vitamin D3 + K2 1000 IU - Vitamin D3 for Hair Loss Supplement - 1 month Supply - Brand Name
this is one of the ways you can turn google into a cold customer machine
go get it
English
@benthejamin @AlexStiehl mm fair using the word pixel is the mistake here, does work on other platforms i don't regularly buy on meta
English
how to increase your AOV with 1 hour of work
and no, it's not another
- order bump
- products
- upsells
- shipping protection
it starts before the customer even lands on the page
modify your tracking pixel to only count orders above a certain cart value
this will force your pixel to train itself on high value customer signals and data
and over a period of 2 weeks or so will begin to send you more and more high value traffic
you can pay dev to do this in literally 1 hour of work
go implement my friend
train your conversion tag to target higher aov order value
change the code to only count purchases above a certain value
only count con
you will have a hardcore trained pixel
English
@benthejamin @AlexStiehl why is testing things for yourself as a media buyer bad advice?
English
@AlexStiehl exactly, i'd argue this helps ppl getting into the game
there's no black and white in media buying some people will test this for themself and have good success on the right store and scenario
English
@_TUNK This has been around for over a decade and doesnt work. There are settings in the adset to have the algo go after higher value customers.
English
@DTC_Quizbuilder i only ever hear affiliates using them ngl
feel liks all of dtc ecom is downhill of affiliate tactics
went the same with native style ads
English
Slowly you’ll see every brand on here running quiz funnels 😈
I’ve spoken and met a hand full of guys doing multi 7-8 figs recently
3 of them said ‘We can’t beat our quiz funnels’
Out performing their
> advertorials
> listicles
> Vsl’s
You’re early still
Nick Theriot@nicktheriot_
QUIZ funnels are the least talked about landing page tests on here But the brands using them are doing big numbers This brand is doing 1.5m visits per month using quiz funnels only #start" target="_blank" rel="nofollow noopener">get.mylunavia.com/antifungal-qui…
Here’s how you can maximize the success of your probability of running a highly profitable quiz funnel! It starts off by asking who these people are.. Male or female Age group And then starts digging deeper This is where the real magic happens It starts asking questions about their current symptoms But not just one or two general questions like “does your feet stink?” It goes deeper, allowing people to fully voice how they feel, making them feel heard. Once someone feels heard, they buy. But that’s not all to it, there’s actually more you need to be able to do if you really want to get someone to buy from a quiz funnel… You need to dig into the solutions they’ve tried and failed with, the explain how those don’t work. What’s really cool about quiz funnels, is you can set conditional logic, so if someone clicks x they get x, but if they click y they get y… what does this mean? If someone clicks on the topical solution, they get a card that explains why topicals do not work for their diagnosis we gave them earlier on. Now that you got someone feeling heard AND disarmed they’re ready to buy. But just before you give them the pitch, you give them the product to buy, you make them affirm the urgency for them to buy. In this example, they ask things like “do you have a trip coming up” or “how committed you are” This reminds people why they want to buy now vs. waiting it out. Overall solid quiz. English
alot of people don't even know this is possible
duplicate your google ad campaigns into bing
it takes 15 mins
if you are running google ad campaigns to 65+ audience
you need to be duplicating your existing campaigns into microsoft ads
> huge older demographic
> low cpcs
> strong user purchasing power
> runs exactly the same as google
you can run search & shopping as you normally would
and any change you make in google can be auto synced with microsoft
easy additional 10 - 20% rev
English