Brian Bowers

External linking or building backlinks is still a major feature of SEO strategies almost 30 years after the idea of "Page Rank" was born. In this post, @brian_bowers explores whether building backlinks is where your focus should be in 2024 and beyond. blog.majestic.com/opinions/are-e…

So it’s become very popular lately for everyone to blame SEO for all the problems on the internet. The main problem I have with this is that I think many of these people don’t even know what SEO is or what we do… and so many people are conflating SEO with spam. They don’t realize there is an entire industry of professionals whose job it is to actually improve the overall experience on the internet. The things Google & Bing advise site owners to do to for their businesses to be discoverable are not just things that happen automatically. They require a lot of hard work. Here are some things SEOs work on daily: ➕ we help make websites faster and easier to use ➕ we deal with the fact that 60% of the pages Google crawls are technically duplicates (2022 statistic) and try to consolidate accordingly ➕we are constantly cleaning up and removing low quality, spammy, outdated, useless content from search results ➕ we connect consumers with the actual products and services they’re looking for (believe me, this wouldn’t just miraculously happen on its own. You should hear the things some companies want to name their products 😂) ➕ when a company changes domain names, we make that transition as seamless as possible so searchers can easily find that company’s content ➕ we make images, videos, products, and jobs actually discoverable in search results ➕ we maintain businesses in Maps results, like ensuring hours of operation, phone numbers, addresses etc. are up to date ➕ we help prevent companies from accidentally removing stuff from search results (happens literally all the time) ➕we help companies put their best foot forward, digitally This stuff doesn’t just happen on its own. SEO and spam are two different things. And yeah, SEO is most certainly not dead. Companies need to keep appearing in search results. The internet would fall apart without SEO.

Very cool SEO A/B Split Test from the folks at @searchpilot Which internal link block do you predict had the biggest positive impact on organic traffic? And once you learn the answer, why do you think it worked?

Let’s make Twitter maximum fun!

Check out our newest demo where we cover all the main features of Inlinks from creating a project, implementing internal links and schema to auditing content for entities and creating new content briefs youtube.com/watch?v=7XN8v-…

The Knowledge Panel Episode 15: #InternationalSEO - with @DavidBain, @aleyda, @michaelbonfils & @motokohunt #SEO #SEOchat pscp.tv/w/dBdH93R3LTEx…

If you're interested in Entity SEO: @InLinks is a free/easy place to check Google's Natural Language API (+ other analysis) to understand how search engines may "see" your content inlinks.net/#:~:text=let%2… Lots of cool things here -

We are one step closer to our planned Fresh Index removal of noisy, low-value (0TF, 0CF) duplicate links. To help you prepare, today we added a new headline metric, "After Noise Reduction." This is an estimate of how Noise Reduction will affect any site, URL, or subdomain.

InLinks is going international 👍 help us plan our language roadmap by voting on which language we should launch with next ➡️ bit.ly/35f49JB

We brought Axel and his mother to the US from Bolivia so that he can have heart surgery through our @SamaritansPurse #ChildrensHeartProject. Would you join us in praying for his procedure tomorrow to be a success?

I’m heartbroken to share that on Thursday, @rjonesx unexpectedly passed away while taking a nap at his home. Please say a prayer for his wife Morgan and their three daughters. Will post once there are more details regarding arrangements and how to honor and celebrate his life.

Leonardo is from Bolivia and is just 1 year old and having life-saving heart surgery today in Ohio through @SamaritansPurse #ChildrensHeartProject. Please keep him in your prayers.

Major New Upgrade on Inlinks : Our Content Editor now diplays the missing topics and updates the SEO score on the fly as you add them bit.ly/2Z7viuX

Er. Yes, you'll need a third shot. You'll need a shot every year. Just like the flu vaccine. It's a pain, but Nature can be a real asshole sometimes.

InLinks is going international 👍 help us plan our language roadmap by voting on which language we should launch with next ➡️ bit.ly/35f49JB

I'm discussing “International SEO & eCommerce” with @digital_m_fuel. Today, Mar 2 at 12:30 PM EST on @joinclubhouse. Join us! joinclubhouse.com/event/M1QNaARL

Huge update for @Majestic's Link Graph feature -> Link Graph Update: Filter, Select and Export *Direction arrows *Mutual links *Domain and link counts *New "select panel" *Freehand Select Tool (I need to try this...) *Filter by Flow Metrics And more... glennga.be/3kgqHza

A2: I'm still not happy, because I'd actually prefer it to be BMM that was retained over phrase. It's going to be hard to explain to newbies because phrase isn't phrase. Exact isn't exact. Words mean nothing. (1/2) #ppcchat

Who has the largest link database size? I honestly don’t really care if it’s @moz, @ahrefs, @semrush or @majestic. Raw backlink counts aren’t a good measure of link building success. blog.majestic.com/development/co…