Cyrus SEO

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Cyrus SEO

Cyrus SEO

@CyrusShepard

Founder @ZyppySEO Ξ Published at @Moz Ξ Follow for Tweets about SEO, AI, Brand Marketing, Google Ranking Signals, Higher Traffic/Conversions, + 10x Content

USA Katılım Kasım 2010
282 Takip Edilen127.6K Takipçiler
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Cyrus SEO
Cyrus SEO@CyrusShepard·
How are companies optimizing for AI fan-out queries? Some marketers do a variation of this process: 1) Use a keyword you already rank for 2) Find common fan-out queries 3) Determine the most important fan-out topics 4) Optimize your page—or create new pages—for the fan-out queries 5) Measure the results I couldn’t find a great step-by-step guide on how to optimize this process, so I wrote one...
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Ross Hudgens
Ross Hudgens@RossHudgens·
LinkedIn article traffic reversed after skyrocketing earlier this year. The likely culprit: a huge amount of AI use on the platform. Pangram recently cited that 41% of content there (!) is AI generated: pangram.com/blog/ai-in-you… Seeing them less and less in AI citations.
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Ross Hudgens@RossHudgens

LinkedIn posts are seeing a surge in SEO traffic. This is a trend to watch closely. It feels like it could be the start of a Reddit, Quora-type social acceleration trend -- and a reason to invest in organic social.

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Peter Mindenhall
Peter Mindenhall@PeterMindenhall·
@CyrusShepard I don't doubt tracking at scale might provide direction - but little else. But it needs to be at scale, and very much taken with a pinch of salt. But I can apply the same "I just work here" and let the industry make even more of a joke of itself, claiming to do things it can't🤷
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Cyrus SEO
Cyrus SEO@CyrusShepard·
Confident you rank in Google AI answers + citations? These vary SO much, even for the exact same query. Below: • Logged in • Incognito, USA • Incognito, Brazil • Incognito, Ukraine Completely different results based on personalization, location, language, and LLM fuzziness
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Cyrus SEO
Cyrus SEO@CyrusShepard·
@PeterMindenhall My personal opinion: I do think there's value in tracking, at least at scale. Is it oversold? Also yes. I just work here.
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Peter Mindenhall
Peter Mindenhall@PeterMindenhall·
@CyrusShepard So still no change since the |AI crap started rolling out - yet here we are with grifters galore doing "tracking" and charging money for it. Worth noting many of these grifter companies are listed on stock exchanges, or are of a size that could be.
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Cyrus SEO
Cyrus SEO@CyrusShepard·
@Pushpensr All good questions. I do believe that *directionally* there is benefit, that across multiple prompts you see patterns of visibility, certainly.
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Pushpendra Singh Raj
Pushpendra Singh Raj@Pushpensr·
@CyrusShepard So what does this mean? We are trying to rank our pages in AI answers, and if it is ranking in India, then it's not ranking in the USA. If it is all personalization, then why are companies so eager to rank there? Is there any worth to it?
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Inspired Taste
Inspired Taste@inspiredtaste·
@CyrusShepard Google really needs to a lot better and fast. There isn’t much incentive to publish something, only to have it badly mangled. We made this video with @ahrefs to show the scale of the problem that mirrors the reality most creators and publishers are facing.
Inspired Taste@inspiredtaste

We were honored to work with @samsgoh and @ahrefs on this video. It's a great visualization of the immense damage to trust AI recipes cause. This is happening to all verticals in some form. We demonstrate the problem by cooking another AI recipe. (1/2)🧵 youtube.com/watch?v=J0lLvV…

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Cyrus SEO
Cyrus SEO@CyrusShepard·
Wow. More major web publishers are preparing for the nuclear option of opting out of Google search. There's little incentive for them to remain
Glenn Gabe@glenngabe

It's a network of sites, and not just usatoday.com, but checking the visibility of that site over the past two years makes me think they have bigger problems with Google than just AI -> USA Today CEO Mike Reed says the company is prepared to opt out of Google Search in the next 6 to 12 months because it has no licensing agreement with Google adweek.com/media/publishe…

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Cyrus SEO
Cyrus SEO@CyrusShepard·
Googling yourself to see your rank in Google AI answers is next to worthless You need averages The only sources of truth are likely AI visibility reports (Bing, Google) and/or third-party trackers that can monitor keywords at scale (e.g., Ahrefs) I don't make the rules ¯\_(ツ
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Cyrus SEO
Cyrus SEO@CyrusShepard·
Breaking: Google says organic traffic to your website is alive and well
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Nick LeRoy
Nick LeRoy@NickLeRoy·
Would you humor me and do a search for "SEO Jobs". I regularly see @seojobscom ~#3 under indeed/zip. However, on the last call I was on, this person mentioned regularly seeing the site #1. We all know it's personalization/geo, but I'm curious if you could. Google search "SEO Jobs" Share your location share ranking position
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Damir
Damir@DamirBilalov·
@CyrusShepard More alive than in the last 8+ years I’ve been in SEO business
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Anandu S
Anandu S@byAnanduS·
@CyrusShepard So, Google is finally acknowledging 'Search Everywhere Optimization'? 😄
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Cyrus SEO
Cyrus SEO@CyrusShepard·
Google Search Console is now showing search performance for my connected Twitter/X account This feels so very strange
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Cyrus SEO
Cyrus SEO@CyrusShepard·
@Moorte0 New feature! @cyrusshepard/post/DagwXfMGEYZ?xmt=AQG07UQCDX8wd3AZfLbZiQEu7VYUbGPeOoi2VymbIONkXA" target="_blank" rel="nofollow noopener">threads.com/@cyrusshepard/…
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Cyrus SEO
Cyrus SEO@CyrusShepard·
@glenngabe Agreed! My comment was more regarding on the reporting of the article, and the general sentiment in the industry around declining incentives, e.g. definemg.com/publishers-of-… Regardless, I appreciate you highlighting this
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Glenn Gabe
Glenn Gabe@glenngabe·
@CyrusShepard When you drop heavily during multiple major updates, that doesn't mean there's no incentive... They might have serious issues from a quality pov on their end (which is more than just content).
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Cyrus SEO
Cyrus SEO@CyrusShepard·
@jonathanwthomas Same. For news publishers, I suspect it could be different as ROI of feeding AI answers with free content isn't a business model they want to encourage
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jonathanwthomas
jonathanwthomas@jonathanwthomas·
@CyrusShepard I don't get blocking them all together. It costs me nothing to stay in Google. The apocalypse has already happened. I'll happily take whatever scraps they still send me.
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Malte Landwehr
Malte Landwehr@MalteLandwehr·
Congratulations to @thetafferboy for being a top SEO in two categories that should be mutually exclusive. (Research inspired by top bald SEO @CyrusShepard.)
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Keşfet

@PeterMindenhall @Pushpensr @inspiredtaste @ahrefs @Suzzicks @beyondcontent @NickLeRoy @SEOjobscom