David Perea El Khalifi

🌿🏡 Nueva publicación en Journal of Cultural Heritage Management and Sustainable Development sobre economía circular y rehabilitación rural mediterránea con @EvaSanchezTeba ♻️Tres casos de reutilización, rehabilitación y conservación patrimonial. 📄🔗 doi.org/10.1108/JCHMSD…

Felices de anunciar nuestro artículo publicado en ARLA: “Mapping artificial intelligence in marketing: insights through a two-decade analysis (2000–2024)”. Analizamos la evolución, las tendencias emergentes y los retos de la IA generativa en marketing doi.org/10.1108/ARLA-0…

📊¿Cómo impacta la imagen de marketing basado en datos? Nuestro estudio en #IJRDM revela que el Data-Driven Marketing Image (DDMI) mejora: 1️⃣ Identificación con la empresa 2️⃣ Evaluación del producto 3️⃣ Satisfacción del cliente → más eWOM 💬 y e-lealtad emerald.com/ijrdm/article-…

🎯 Nueva publicación en Journal of Small Business Management con @EvaSanchezTeba y @anaisabelgonf ¿Cómo las asociaciones empresariales, el acceso a la financiación y la calidad institucional influyen en la adopción de la economía circular en pymes? 📷doi.org/10.1080/004727… 📷

🚀 Capítulo publicado con Víctor González y Sebastián Molinillo. Analizamos cómo una empresa SaaS puede escalar mediante estrategias de marketing digital basadas en SEO, SEM, UX, CRM y verticalización del producto. 📷doi.org/10.4018/979-8-… #DigitalMarketing #SaaS #SEO

🚨 Key findings: 🔹 6 UX drivers shape P2P adoption 🔹 Strong positivity bias in fintech reviews 🔹 Independent apps outperform bank-linked ones in user sentiment 📊 Real data. Real emotions. Real impact⚡ #Paytech #SentimentAnalysis @FUNCASES @SpainFintech @bancosantander

💳📲 What really drives user experience in P2P payments? We analyzed ~16K app reviews of @Bizum_ES Twyp and Verse using text mining + sentiment analysis 🧠📊 User emotions reveal the real competitive edge ✅ Full paper👇 🔗doi.org/10.1186/s40854… #Fintech #P2P @ING_es @bbva

🚩Article recommendation How do users feel about #paytech apps in Spain? A new study by Perea-Khalifi et al. uses #TextMining and #SentimentAnalysis to explore the determinants of user experience in #P2P payment systems. 🔗Find here:bit.ly/3HcYB4c

🚐🔥 The caravanning boom shows in reviews Criticism drives consensus but often lacks strategic focus — that’s the real advantage ✅ 📣 For ecosystem players, digital conversation isn’t just reputation — it’s strategy 📲 Listen smarter. Grow stronger. @campermagazine @rvlife

🚐📈 Caravanning keeps growing — and turning digital 📲 🧠 We analyzed ~1.6K reviews of leading caravanning apps using web scraping, text mining & statistical models 📊 Evidence from a booming sector Full study in JOTS.cz 👇 🔗doi.org/10.29036/jots.… @GoodSam

🚨 Only 3.85% of major Western European companies disclose using algorithmic decision-making (ADM). 🏦 Disclosure is concentrated in the financial sector. ⚡AI adoption is accelerating. Transparency is not 📉 @ecb @MSCI_Inc @EBA_News @BIS_org @turinginst @asociacionAECA

🤖📊 Algorithms are making decisions. 👀 But are companies telling us about it? In our paper in IJAS, we analyze 📄 962 corporate reports from 🏢 337 Western European firms. 🔎 ADM transparency is still in its infancy. Full study 👇🏽 🔗 doi.org/10.1016/j.acci… @Sciencedirect

A mid-sized city led the ranking. @AytoEstepona achieved the highest reaction rate, ahead of larger cities. 📉 More activity → lower reactions 📊 Population size → not significant ✨ Content & strategy → decisive The takeaway? Strategic content beats volume @JMGarciaUrbano

🚨 Digital government myth: “Post more to get more engagement.” Analyzing 14,742 Instagram posts from 17 municipalities, we show reality is more complex. 📉 Activity ≠ reactions 📊 Size ≠ impact 🎯 Strategy matters Full study in GIQ @Sciencedirect 👇 doi.org/10.1016/j.giq.…

Muy feliz de compartir 📢 un nuevo artículo en Journal of Consumer Behaviour (open access, Wiley): “AI Hallucinations in Tourism: How Errors Impact Consumer Trust and Recommendation Acceptance” 🤖🧠✈️ doi.org/10.1002/cb.701…🔗

💡more posting ≠ more engagement 🔎Fewer, high-quality posts work better—especially content that combines hotel + destination and invites guests to interact 📢Quality beats quantity on Instagram ✨ #DigitalTourism #Hospitality @HSMAI @UNWTO @ETC_Corporate @Skift @HOTELSmagazine

📄 New paper in JOTS.cz: How do hotels use Instagram to co-create experiences with tourists? 📊 We analyze 10k+ posts from 171 hotels in Porto to understand what really drives engagement and interaction on social media 📸🏨 🔗doi.org/10.29036/3xhbt… @visitportugal

🔎 During COVID-19 lockdowns, local governments using two-way communication on Twitter achieved higher citizen engagement than those relying on one-way messaging 🔁 📣 Social media proved effective as a participatory crisis management tool ⚠️ @ALACIP_oficial @cepal_onu @OECDgov

📄 New paper in IPMJ with @jmaribel912: How municipalities used Twitter to communicate and engage citizens in a public health crisis? 📊 We analyze 106k+ tweets from 103 local governments across Latin America during COVID-19 pandemic 🌎🏛️ 🔗doi.org/10.1080/109674… @tandfonline

🔎 Citizen sentiment on social media changed faster than official messaging as COVID-19 emerged 🏛️ 📢 Tracking online sentiment can help local governments listen better, adapt communication and respond more effectively in times of crisis 📝 @OECDgov @UNDESA @cepal_onu @wbg_gov

📄 New paper in AAS with @jmaribel912: How does citizen sentiment on Twitter reflect local government accountability as COVID-19 took hold? 📊 Analysis of 100k+ tweets from both municipal communication 🏛️ and citizen reactions 👥 🔗journals.sagepub.com/doi/abs/10.117… @SageJournals @uclg_org