erin

Online shopping for a new phone case last night with my 14 year old on Etsy. When we hit a listing that used AI in their imagine carousel my daughter: “eww that is so AI, next.” Being “AI” at her school is a term for being fake and disingenuous.

@RamaswmySridhar Enterprise context and the inability to connect systems and data has always been the pain of Marketing Orgs. This will be game changing.

Introducing Project SnowWork - An autonomous enterprise AI platform designed to help business users get everyday work done and deliver outcomes faster with: ✅ Autonomous multi-step workflows ✅ Role-based profiles (Finance, Sales, Marketing, etc.) ✅ Trusted, governed @Snowflake data Check it out: snowflake.com/en/news/press-…

@RioLongacre Curious on the line you draw between #1 and #2 @RioLongacre. A suite of agents with one UI?

The CDP market is not maturing. It is coming apart. In this latest Signal & Noise piece, I argue that the next phase of the CDP wars is not about convergence. It is about fragmentation, competing architectures, and the growing possibility that the category itself does not survive. - One side is pulling toward control, lock in, and enterprise suites - The other is moving toward composable, warehouse native, and agentic systems signalandnoise.ai/post/the-next-…

Excited to be part of the @claudeai Marketplace launch. With the Claude Marketplace, our customers can apply their existing Anthropic commitment toward Snowflake’s AI capabilities and act on their enterprise data all within the secure perimeter of our AI Data Cloud. Unlock governed AI, built to scale with you.

@jonathanmendez It’s whether you will build it, buy it, or keep being price gauged by the platforms based on your ignorance.🔥

NEW BLOG: Marketing Swallowed Advertising. AI is Swallowing Marketing. 🐋 As 3rd party data deprecated, 1st party data shifted data gravity. Marketing absorbed everything - media, lifecycle, product, influence, pricing, retention. Now AI is here. jonathanmendezblog.com/2026/03/02/mar…

@LaurenFWetzel Always great seeing you (on either side)!

Same CES. Same person. Different badge. Last year: tech/vendor, doing the chasing. This year: agency side, getting chased. The way people treat you? The contrast is…loud.

I might be biased but this will be a good one. @lukeambrosetti

Marketers don’t need more data. They need clearer signals. Snowflake Intelligence surfaces customer insights, campaign performance and more —instantly—so teams can optimize faster and create with confidence.

Data transfer risk is the hidden cost of advertising. 🚨 Tylynn Pettrey with Chalice AI and Patrick Albano with @TheTradeDesk on why running AI directly in the data's ecosystem—where the code comes to the data—is key to measurable success. Watch here 👉🏻 bit.ly/3KD3d8Z

I’m curious how many brands are going to push back against llm planning tools built by companies that also sell them advertising. In-house or agency’s tech. Massive conflict of interest when other options exist or par for the course?

@airgups23 Dentsu and IPG offer solutions that actually come to the clients’ data layer - more are coming. Big shifts in how agencies offer SaaS and services to their brands.

@erinfox True. This feels a little different because it seems like a product that WPP wants to use to go out and capture SaaS $$$ from clients that it typically doesn't work with as an agency holdco. But maybe I'm wrong!

The new CEO from MSFT wants to turn WPP into a tech co!

The future of marketing tech is owning your architecture. At Advertising Week 2025, the message was clear: the monolithic "one-stop-shop" platform is on the decline & giving way to the rise of composability. Build on the Snowflake AI Data Cloud for a future-proof business.

@Elkins @lindayaX Congrats @Elkins!! Love this

@RioLongacre @marketecturetv Interesting when you think about building such important tech IP like a DSP

@erinfox @marketecturetv Walmart is famously multi-cloud (Azur & GCP), so difficult to say. Most likely they build something on top of “Wally,” their internal analytics platform, and Walmart Connect, which is also in-house tech.

Interesting @marketecturetv newsletter today about Walmart and TTD that discusses pros and cons of buying a DSP. One thing the article doesn't mention is Walmart BUILDING a DSP, either by white-labeling StackAdapt or building their own entirely. If you accept that decisioning/mediation will migrate away from DSPs, then building one becomes much easier. Further, given that we know Walmart has a huge IT department, guards its 1P data jealously, and absolutely loves to build things... I think this is the most likely scenario.

@buccocapital it's not their data it's their customer's data and for enterprise that means you need to prove value to have access to it which is hard when all the value has historically been in saas having it.

@AdtechGod Heart racing in a good way right? 🤣

Nothing gets my heart racing like scrolling through 300 LinkedIn selfies of ad industry vets clutching a glass of rosé like it’s a Cannes credential.

@TheTradeDesk is exceptional at focusing on partner relationships that drive the industry forward- making it easier for the ecosystem to collaborate. Congrats to the teams who worked tirelessly on this announcement.