Jeannie Hill
31.8K posts

Jeannie Hill
@essentialskill
Digital marketing agency helping businesses find new growth. Follow Hill Web Marketing for the latest in SEM, SEO news and CRO insights.

Connected Antigravity to the GA4 MCP and now I can simply ask Antigravity to create a report for whatever I want rather than trying to navigate the mess that is GA4. A client recently set up tracking for newsletter signups. I asked Antigravity to make a report on where signups are coming from, as well as which pages landed on from Google Search were contributing. (This will help us decide what kind of blog content to work on.) I previously had connected Antigravity to the Google Workspace CLI, so now I can just give it the link to the report I'm working on. Now I can say, "Run a report for newsletter signups and drop it in this Google doc for me." In a few seconds, this appeared in my report:









I'm waiting for the reaction from Tilly Norwood :) -> The Academy of Motion Picture Arts and Sciences issues new rules saying acting and writing must be performed by humans and not AI to be eligible for Oscars "Under the Academy's new rules, filmmakers can use AI tools but a "synthetic" actor such as Norwood would be ineligible for an Oscar, the group said in a statement. It said screenplays must be "human-authored" to be considered." reuters.com/lifestyle/ai-a…







Some interesting nuggets from the latest Search Off The Record Podcast about Google using AI in Search rankings. Here is Google's Nikola Todorovic, Director of Software Engineering at Google Search, about how AI is used to impact rankings and why simpler linear systems are sometimes easier to debug than more complex AI systems: Nikola: "The reason it's not so easy to apply AI everywhere (in Search) is because the models function like a black box. You don't always understand what's happening underneath. It's a complex set of neural networks. The linear models are the easiest ones to understand and debug, because it's not like you can just put your AI or ML system into search and reap the most benefit from your side by side experiments." "Then you will get to something and launch it, but you will have problems with that as well because maybe the systems evolved, the searches evolve, and so on. And then you will need to debug this and replace it (at some point). And this kind of replacement and changes is complicated. So the more you can understand how these things work, which signals you are using, which signals are important for relevance, for quality, for the safety of the results, (the easier it is to debug). So you do need to understand the system and the more complex the AI or the ML systems, the more challenging it is." youtube.com/watch?v=_R04yS…


New in Search: Preferred Sources is now rolling out globally in all supported languages. It’s a great way to customize Search to see more from the outlets you value most. Since launching last summer, we’ve already seen that: + People have selected 200,000+ unique sites ranging from local blogs to global newsrooms. + When someone marks a site as a Preferred Source, they’re 2x as likely to click through to it. ⭐Tap the star icon next to Top Stories to start adding sites to your list




If you want to audit your website for AI opportunities, @aleyda's "3-Layer Framework" shows you exactly where to invest: 1) Presence 2) Readiness 3) Business Impact Terrific case study showing she needed more PR > Content, Tech SEO - perfect to show execs+lead company efforts.

ICYMI: Google’s Updates Push Search Further Into Task Completion. via @MattGSouthern: hubs.li/Q04dstmq0 #Google #SEO







SEO used to mean "get me traffic". Now it’s "get me traffic, authority, brand… and maybe a personality too" 😅 Huge congrats to @silvia_smp on launching SEO for Branding - perfect timing for a world where everyone can publish, but not everyone gets noticed. Dropping May 1st 👀





