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For any creator that's afraid of putting themselves out there... this message is for you!
Shoutout to @jackbutcher for advice that changed my life.
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Chris Jordan
4.8K posts
Chris Jordan
@imchrisjordan
Talking about content strategy and marketing (Prev: Producer for @lewishowes)
Kansas City Katılım Mayıs 2009
1.5K Takip Edilen1.9K Takipçiler
Looking for someone who can film, edit and manage social content for an entrepreneur this summer in Ibiza. Travel would be included. Compensation is solid for the right person.
Let me know if this is you or who you know!
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Did tech twitter just discover podcasts and short form clips this month???
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@thesamparr One of my fav accounts on IG as of recent. It’s cool realizing all the other parts of your personality that show up over there 🤝
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@thesamparr @jonathan_h Bring Jonathan on the pod to break it down 🙏🏻
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Who in content and media is using AI in a wonderful way?
Just met with @jonathan_h. They way he has the hubspot team using AI for systems, like turning videos into clips and dozens of other ways, was very impressive.
I want to see more awesome ways people are using ai for content!
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@R_Mohr @imchrisjordan @tbpn @OpenAI @hubermanlab @davidsenra @DrAndyGalpin Yes. No reason not to be everywhere.
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.@TBPN launched 2 months before this tweet. Given the acquisition by @OpenAI, I think it’s safe to say that X is now a top platform for podcasting.
Still much to be done to improve watching on platform, etc. but if you’re ignoring X as a podcaster you’re making a huge mistake.
Rob Mohr@R_Mohr
I’m convinced that 𝕏 will be the top platform for podcast distribution/consumption in 2 year’s time. Here’s why… - Virality of content/ strength of algorithm - Inherently social in design - Less banning/ demonetization risk - Emphasis on video - Speed of platform innovation - @elonmusk understands the power of podcasts YouTube and Spotify will fight for the 2 spot. (To keep up, Spotify will need to invest heavily in video, programmatic advertising, and a strong algorithm for suggesting content, but they seem willing to do this.) Apple Podcasts, who at one point had virtually 100% of the space, will be in the 4 spot. Huberman Lab podcast (via @hubermanlab) will soon put more content and more of an emphasis on 𝕏. If you’re a podcaster, I recommend doing the same and investing in growing your audience on 𝕏. And if you don't yet do video, figure that out tomorrow.
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@R_Mohr @ianmackey @tbpn @OpenAI @hubermanlab @davidsenra @DrAndyGalpin Love it - haven’t fully explored it on shows I’ve produced (The School of Greatness being one).
Might have to give it some attention. You guys crush.
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@imchrisjordan @ianmackey @tbpn @OpenAI Yes. Every episode of @hubermanlab @davidsenra and @DrAndyGalpin podcasts sees over 1m impressions on X. Often far more. Even if people are only seeing for a second, it’s a huge billboard for the episode.
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hey @AnthropicAI @jackclarkSF if you are looking for media assets to counterposition with, I just so happen to know a popular newsletter whose owner has large daycare bills and is highly motivated. call me.
Jordi Hays@jordihays
TBPN has been acquired by OpenAI The world is changing quickly but TBPN will stay the same. Live every weekday just with a lot more resources. Thank you to everyone that has been a part of this journey big or small. We are 17 months in and unironically just getting started.
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@thedankoe @PromptLLM If it's any consolation, we wouldn't have created the prize if your articles didn't go viral.
About 3-5 articles went viral over Christmas (yours included) and we decided to jump on this wave.
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Dan Koe must be absolutely pissed
Creators@XCreators
We’re trying something new: we’re giving $1 million to the Top Article of the next payout period. We're doubling down on what creators on 𝕏 do best: writing. In 2026, our goal is to recognize high-value, high-impact content that shapes conversation, breaks news and moves culture.
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@mhp_guy @thesamparr When did you start putting them on the same channel?
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@thesamparr thx man. thats rad! you can totally do it. i can't emphasize this enough: put your shorts on a separate channel! it made all the difference in the world for me. 1 channel for longs and 1 for shorts.
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I filmed and published 1,077 original videos in 2025.
This content brought me over 1.6 billion views/downloads/impressions in 2025.
These don't include clips from longer stuff, but all original.
170 long form and 907 short videos, plus audio, newsletters, carousels and posts.
My posts like this about content never do well, because 99% of people don't want to make content, and that's ok.
I am deeply introverted and never ever ever ever ever imagined myself making shorts. Too cringe.
But there is a whole world on the other side of cringe.
Never let your ego run your life for you.
But I'll tell you this:
Short form video is still the greatest asymmetric bet of this generation. It was 5 years ago and it still is today.
Don't know what to post about? Anyone can start by posting about 1 of 3 things:
1. Cool things you're doing (watch me learn a new skill, etc)
2. Cool things you've done.
3. Cool things you're seeing and what you think about them.
#2 is harder, but #1 and #3 are approachable to literally everyone.
How to win?
1. Copy what works.
2. Test everything (except drugs).
And then never stop doing either of those 2 things. You will win (eventually).
Everyone has stories that could go viral, if packaged in the right way.
Everyone has the potential to be interesting and unique, while also still resonating with other weirdos out there.
2026 will be the year of my first book deal. Stay tuned. :)
Chris Koerner@mhp_guy
I've never done this before but let's see how it goes. The left video will bring me 250k - 300k followers by February, plus ~9k newsletter subscribers. Once I monetize my newsletter, those eyeballs are worth $40 - $60k, give or take. What does my process look like? The right video is the raw file. I went on a train ride up the west coast with my family last week and we had an hour to spare at the San Francisco train station. I popped outside, found a light in the darkness, and recorded 10 videos like the one below in about 40 minutes. All I had was my iPhone 13, a $15 Amazon mic (that's all I ever have), and terrible lighting. Doesn't matter. Many of the ideas came from stuff I'd seen on social media and bookmarked. Then I uploaded all 10 videos to my iCloud folder where my editor made quick work of them. I'm posting 3 shorts per day in 2025. Why wouldn't I? 4 minutes of effort for 5 figures of "income". Short form video might be the world's greatest asymmetric bet. After 29 years of starting businesses and finding opportunities everywhere I look, compounding is working. All I had to do was share my ideas with the world. The good, bad and ugly (they aren't all bangers).
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@matt__kerslake Hey man - I sent you a DM about a potential project! Would love to connect
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@KdOfficialEdits What's up man! Sent you a DM about a potential editing project for you
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