Jessica Lackey

Over the next 30 days with #ship30for30, I'll be discussing how we break free from the "business machine" to build human-centered businesses. Follow along for grounded and tangible insights to disrupt the constant productivity and growth myths. #tweet100

@ramit @ramit they resent their audience or resent the fact they are trapped in a beginner spiral of topics, bored out of their mind, and trapped by the algorithm and their audience’s expectation. (I wrote a chapter about this in my book, the perils of a broad-impact business model.)

Underdiscussed in self development: Creators who end up hating their audiences Here's how it happens: - Creator starts talking about money or productivity or relationships - They notice the largest audience is beginners, specifically those with major problems - They begin to cater to this audience, targeting people in severe debt or chronic relationship problems - If they're a successful creator, they begin scaling their income & business, becoming more sophisticated - But as they become more successful, they have almost nothing in common with their audience -- especially since they chose to target the lowest common denominator. They start to resent their audience ("I did it, why can't you?") - But they're trapped, because if they try to change audiences, their audience will rebel I noticed this dynamic around 2006 and I decided I never wanted to hate my audience. In fact, I wanted to build an audience that got me excited every day. Today, my audience is full of people I like and admire and would hang out with! They're awesome To avoid resenting my audience, I became very selective about who I serve through the topics I chose, the channels we play in, and even the language we use. I intentionally cultivated an audience of people who want to live a bigger, Richer life As a creator, be mindful of this. Having a profitable business is great. Having a profitable business with an audience you admire and love is even better

@MFreihaendig Do you prefer Wispr or Monologue so far?

AI is such an incredible workflow enabler... had coffee yesterday with Maria and wanted to start correctly filing expenses for these business conversations around Matthias Frank Consulting So instead of using a generator that asks me to click a dozen times (it's nice sevdesk but could be nicer 😎), I asked Google to quickly create one for me Now I have a chat interface where I can just dictate my expenses (using either Wispr Flow or Monologue by Every Inc.) and it outputs a pdf in seconds is it perfect? no, still a few quirks and need to manually download and upload it to sevdesk but next step: getting on something like LOVEABLE and adding the API calls so it uploads it directly into my bookkeeping ✅ drink coffee ✅ talk about it to AI ✅ expense correctly booked (even with the only partial 70% rule for German Bewirtungskosten) absolutely insane! if you want to see a video about this, let me know below and ping LOVEABLE so we can get a cool European collab going here! 😎

@justinmooretfam What’s the pay rate?

I need a kickass VA... Is that you???

@TylerSalesCoach @SlackHQ @circleapp @AlexHormozi @MightyNetworks @thinkific @teachable @NotionHQ @Kajabi @TylerSalesCoach I will be using that next year for standalone courses, right now my courses for my membership, cohort, and 1:1 clients live in Circle. I prefer Teachery since it's a one-time payment and the experience is MUCH better than Thrivecart Learn.

@jslackey @SlackHQ @circleapp @AlexHormozi @MightyNetworks @thinkific @teachable @NotionHQ @Kajabi Haven’t heard of Teachery. Is that what you use Jessica?

Starting a membership. Have @SlackHQ already for comms. Need to add courses, events, directory, etc. Which should I use? @circleapp Skool (@AlexHormozi) @MightyNetworks @thinkific @teachable @NotionHQ @Kajabi

@MissEdwardsCLT I went to my niece's Grandparents and Special Friends day at her school. And answered some emails while I was there lol

@jcasabona @jayclouse I feel like I know exactly who says those things lol

Looking for some bold questions! I’m recording an episode of the podcast today with the theme, “Questions my audience was afraid to ask.” Looking for questions about my business or the creator economy that you feel like may be taboo or off limits. I received some questions yesterday (thank you!) but they were all pretty tame. What do you REALLY want to know?

@AmandaMGoetz Did it before I left my job....

If you are a Solopreneur and had to get a mortgage - what advice do you have? Apparently it’s not easy with two self employed parties.

@jonnym1ller Is the new content available every day? I still only see the shift up and shift down (but maybe that's because I'm on the trial?)

So far the response to this has been overwhelmingly positive! Curious what might be one feature we could build (or content to add) that would make $99 feel like a no-brainer?

@nathanbarry If the investment goes the way that it has with other platforms (that then turned buggy as heck as costs were cut)... this is a good sign to move off of the platform.

It's interesting to see Keap get acquired for $80M at $85M annual revenue. Valuations aren't kind when revenue is declining. A good reminder of how hard it is to build long-term sustainable software.

@BarrettABrooks I think finally giving up alcohol is the right next move for me. Even having just one drink on a weekend means I just sleep worse. Welcome to my 40s….

I've decided I'm going to do another six month stint without alcohol or coffee. I'm saying it here as a way of holding myself publicly accountable. Last time I did this I felt better, slept better, had more even energy, and generally felt like I was living the most sustainable long-term strategy for being present in all aspects of my life. This is unfortunate because I *really* love coffee and also enjoy the novelty of trying new cocktails and wine alongside meals at great restaurants. Will report back. I'm guessing this might be step one of a permanent change.

@TylerSalesCoach Still listening to them, but I enjoyed him on Jenny Blake’s!

@jslackey Me too! Which was your favorite Jessica?

Anyone buy Seth Godin’s new book as a thank you for this podcast tour he’s on?

@helloitsolly Be clear on if you need a department leader, a manager, a designer or an executor/builder. And in what proportion you need for each type of work.

Has anyone successfully hired a head of operations or systems? Any tips?

@fortelabs The performance of this platform (or lack thereof) has impacted most creators at your scale

Our email newsletter growth has almost completely flatlined the last few months My theories as to why: 1. Rise of AI Overview on Google and ChatGPT/Claude generally means fewer people visiting webpages from search engines 2. Long-term decline of independent blogs as a traffic source (all roads lead to our blog, which is where people usually subscribe) 3. Increasing dominance of TikTok, other shorts platforms, and YouTube, which are difficult to convert to email subscribers 4. Post-pandemic slump after a few years of unusually high online activity Any others I missed? And any email growth tactics that seem to be working well right now?

@bran_don_gell @danshipper What service is this?

Thanks!

@p_millerd Buy no. I pay for audible. But if they are free I listen to them there and save my audible credits.

do people buy audiobooks on spotify?

@jspector @AddEvent_Inc It was great feedback, thanks! Excited to put this in motion.

How was your day? Here’s what I did in my business today: • Subscribed to @AddEvent_Inc to use it as a simple way for people to add my Skill Sessions and group coaching calls to their calendars. Will first take it for a spin with my upcoming free Client Generator session I’m doing on Oct. 16. If you want an invite to that, join my newsletter - invite is going out this week. • Sent a custom 5 Step Plan my client @jslackey who has a great business helping expertise-based businesses become more profitable and efficient. I’m helping her clarify her messaging and product offers. • Added a poll to my welcome email for new subscribers to my newsletter. I’m using @ConvertKit’s embedded poll functionality and tags. Now my welcome email asks new subscribers what their main content platform is for their business. When they answer, they get an automated email based on their answer with a link to a resource related to that platform. And those resources are video excerpts from my podcast where I share a strategy for that platform. So I’m learning about them, giving them relevant value, improving deliverability of future emails, segmenting my subscribers for future use, and introducing them to my podcast/Youtube channel. Not bad, right? • Wrote/scheduled all the daily issues of my newsletter for this week. Spoiler alert: Tomorrow’s issue gives you a way to figure out if your newsletter is actually “working” or not. • • • So, how was your day?

@queencitynerve @lafrancois_j What a powerful story. I hope someone who is connected into the health care system can read this and help since it looks like that appointment was cancelled and thank you @lafrancois_j for sharing so vulnerable.

In this personal essay, Queen City Nerve publisher @lafrancois_j makes a heartfelt plea for reform in the mental health care system after having experienced unfathomable delays and retraumatization during his own recent journey to seek treatment. qcnerve.com/mental-health-…

@jayclouse I enjoy them a ton! You also get straight to the point, no fluff no chaser.

The retention curves on my voice memo episodes of the podcast are pretty nuts.