James Underhill

Today, @tryprofound is excited to announce our $96M Series C at a $1B valuation, led by @lightspeedvp with participation from @sequoia, @kleinerperkins, @mattevantic, @saga_ventures and @southpkcommons. When we started Profound 18 months ago, we had two fundamental beliefs about where marketing is heading: 1. Every company will care deeply about how AI talks about their brand. 2. Every marketer will use AI Agents to do their best work, faster. Those beliefs are becoming reality faster than we imagined. Now, we serve more than 10% of the Fortune 500 and are the number 1 leader on the G2 grid for AEO. To double down on that momentum, we’re taking two big swings: 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗔𝗴𝗲𝗻𝘁𝘀: AI workers that take marketing teams from concept to execution. 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆: certifications and cohort-based learning for marketers who want stay at the forefront of AI marketing. Reply with 𝗔𝗚𝗘𝗡𝗧 for free access to one of our most popular agents. No account required and no strings attached.

Sequoia partner @sonyatweetybird says we're going from the age of product-led growth to the age of agent-led growth. "You see this most clearly if you're using Claude Code actively. It says, 'Hey, for a database, you should use Supabase. For hosting, use Vercel.' It's choosing for you, the stuff you should be using." "Product-led growth brought us closer to the vision of 'best product wins,' but ultimately people are still lazy. They can't read all the reviews, and they kind of default to what looks cool on the website." "Whereas your agent has infinite time to go and make these choices for you. It can go and read all the documentation, read all the user comments, and figure out [what you need] for your use case."

Customers now meet brands inside AI responses. @thejamescad, CEO of @tryprofound, shares how the company is rethinking marketing to reach millions as machines become the primary audience. He also explains why Profound isn’t “SEO for AI,” and why hiring exceptional talent has become one of the toughest constraints for early companies today. Tune into the full episode with @Joubinmir and @ilyaf. Link in the comments.

Today, I'm excited to announce @tryprofound Workflows is available in public beta to all enterprise customers. The automation layer for content operations in the era of AI Search.

When we launched @tryprofound 14 months ago, we focused on driving impact for larger enterprises like MongoDB, Indeed, U.S. Bank, DocuSign, and Zapier. We’ve since expanded the product to help businesses of all sizes. Whether you’re a seed-stage startup, a family business, or a Fortune 500 brand, Profound is here to help. Profound is now self-serve. You can sign up instantly w/ 3 plans: ◆ Starter: $99/month ◆ Growth: $399/month ◆ Enterprise: custom We will remain the #1 enterprise platform to quantify your AI Visibility and orchestrate content creation.

Let’s understand this better by integrating @firecrawl's MCP server with Cursor IDE. To do this, go to Settings → MCP → Add new global MCP server. In the JSON file, add what's shown below👇