Viktor Maric
1.5K posts

Viktor Maric
@maric_viktor
building https://t.co/zqRVyDb3HK | 50M+ views on TikTok
Remote Katılım Haziran 2019
1.6K Takip Edilen3.4K Takipçiler

@maric_viktor @adapty There is no fingerprinting, it works with a more probabilistic algorithm. I tried to explain it as simply as possible, so it just looks like that. But we may publish a whitepaper that explains how it works.
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So far TikTok is much easier to setup a campaign with
The attribution pixel was a bit tricky to get working. But once setup it's pretty smooth from there
Meta makes you jump through hoop after hoop just to upload a creative. It's slow and annoying
Meanwhile TikTok gets it. Drag all your creatives into 1 adset and it's ready…

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Test CamPlan and I will test your app! Any general feedback is welcome for our large update
testflight.apple.com/join/x4qVrhGE
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@Vamzzz93 for some cases it is not a product but a customer/targeting issue - since we can target the segments better, we get way higher intent users with better retention
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There is very little you can do to improve churn, beyond a certain point.
There seems to be a natural limit before diminishing returns. It relates to how painful the problem is (in your customers eyes). How often the problem arises. And what other ways can they solve it.
These are things that are pretty much outside our control.
I can only think of one way to break this natural limit. And that’s to lock your customers into your ecosystem. Make it more painful to leave.
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@jeiting nice! connect my RC account with meta ads - see my metrics precisely (because of web-funnel 100% attribution), then give us money to scale and earn back from our revenue. win-win
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@maric_viktor It’s on the roadmap! Today we’re focusing on invoice factoring of what you’ve already earned but we want to do more
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We are building out the next _big_thing_ at RevenueCat, helping developers make more money using the power of money.
I think "Capital" has a chance of being as big as our SaaS/JSON business and it's really cool to dream up and build financial tools for developers with our unique position and perspective.
We're hiring for a data scientist, an analyst, and an engineer. Read more about the opportunity from the inimitable @itisthefaye
notion.so/revenuecat/RC-…
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NEW A/B test: monthly payments with a 12-month commitment! 👀
developer.apple.com/news/?id=agq42…
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I’d bet Google will acquire Anthropic in the coming years. It’s too good a piece of pie to leave for someone else
NIK@ns123abc
🚨BREAKING: GOOGLE COMMITS $40 BILLION INVESTMENT IN ANTHROPIC - $10B cash now at $350B valuation - $30B more if Anthropic hits performance targets - commits 5GW TPU compute over 5 years Google cloud makes more money on Anthropic API than on Gemini btw
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I'm giving away the Claude Code skills we use to manage $300k/mo in ad spend at ColdIQ.
4X ROAS on $1M+ spent.
Ivan, our head of growth, built them off 300+ hours running ad campaigns for our clients. They run Google, Meta, and LinkedIn ads from the terminal in plain English:
→ bulk edits across platforms
→ custom audiences from CRM lists
→ creative fatigue detection before CTR dips
→ bid adjustments at scale
→ performance audits across periods
Reply "ads" and I'll send the full repo. Must be following.

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Claude DESTROYS ChatGPT for finding new winning Meta ad creative.
I put together my Claude Meta Winning Ad Finder Vault.
Claude is BY FAR the best at solving creative fatigue and iterating on winning ads.
I speak to 10+ DTC founders a week. Every single one has the same problem – one ad carrying the account and no idea what to make next.
These prompts fix that.
I use these to go from a dying winner to a full iteration plan in under an hour:
• Winning Ad Breakdown Prompt
• Hook Variation Generator Prompt (5 from one winner)
• Creative Fatigue Diagnosis Prompt
• Angle Iteration Prompt (build from what worked)
• New Persona Finder Prompt
• Dead Ad Revival Prompt
• Format Expansion Prompt (UGC → Podcast → Static)
• Competitor Winner Reverse Engineer Prompt
• Next 30 Days Creative Roadmap Prompt
Want access?
→ Comment "Claude"
→ Follow me and I'll DM you the vault

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@antonioventre do you still suggest having a test and a scale campaign? moving every week the top 10-20% best ones from test to scale?
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How to decide when to turn off an ad that is getting most of the spend but has a low ROAS:
Calculate the campaign average ROAS.
Calculate the campaign average frequency.
If the ad's ROAS is more than 30% below the campaign average, turn it off.
Unless the ad's frequency is more than 30% below the campaign average. That means it is targeting top of funnel. Keep it on.
Simple version:
> Low ROAS + low frequency = top of funnel worker. Keep.
> Low ROAS + high frequency = budget drain. Kill.
> Okay ROAS + any frequency = keep unless CPA is way above target.
> HIGH ROAS, LOW FREQUENCY = REAL WINNERS. SCALE!
This is the rule we use across every account we manage.
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