Masafumi Matsumoto

In case any of you BJJ Twitter folks are interested, I run this email newsletter series called BJJ Reflections (bjjreflections.com). I write about BJJ concepts, techniques, mindset, etc. three times a week (M, W, F). Check it out & subscribe if you enjoy reading about BJJ.

@OpenNoteGrapple Wait until art hipsters start wearing rash guards.

art hipster at local coffee shop wearing wrestling shoes combat sports have crossed some chasm

@biohacker After about 24 years of BJJ, I’m still not done with learning new things and improving my game.

Martial arts are a very strong pre-validator for me. If I know someone has committed 5+ years to getting good at bjj, boxing, wrestling, judo, or a similar discipline I’m usually 90% confident they’re equipped to solve the problem I put in front of them. That kind of long-term commitment discipline, resilience, and the ability to work through difficulty without quitting doesn't go unnoticed.

@Jairo_Martinez Congrats!

Silver at Ibjjf international Master Europe. Gracias Barcelona. Hasta la próxima 😎✌🏼 #ibjjfmaster

@Bogzabs96 ads

This on skill has generated over $15,000,000 for my clients. Iterating on their winning ads. I’m sharing our internal ad account analysis doc If you’re running ads, this will make fighting off fatigue easier. You can even hand it off to claude and get to scaling. Want me to send it over? Like + comment “ads” and I’ll DM it ASAP (Must be following)

why everyone wants to go to japan let's go to bosnia

WOJ LOCK 2.0 IS LIVE! I genuinely think this is the best instructional I’ve done. Essential leg lock concepts, CLA games that I use to improve my leg locking skills, and I threw a few trick moves in there as well because I couldn’t resist 😅 Available now at the link below.

Impossible challenge: I will pay you £1.000 if you can refer me a design engineer that is into BJJ or combat sports in general. You can actually self refer yourself.

@brillaas PRETTY

Running ads to an ugly funnel is the quickest way to identify an idiot One pretty funnel generated over 41,000 leads and made our client $1,400,000 in a day After building 150+ funnels... This pretty design architecture has beaten TF out of ugly funnels and consistently outperforms by a factor of 3-4X PS: Send this to your designer Like + Comment "PRETTY" and I'll DM it to you

@JiujitsuOtter Oh but don’t forget people who say “let’s go light.” Almost every one of them is unreliable.

You could search far and wide but still never find something as unreliable as the schedule on a BJJ gym’s website.

@peanutbutter4_4 @fushi_channel この試合です。 youtube.com/watch?v=sr0cLP… 見直してみたところ、たぶん試合全体でマーロンが有効な(つまり相手が反応せざるをえない)初手を取ってるのは合計7-8回ぐらい、ファリスは2-3回ぐらいかなーという印象です。

@peanutbutter4_4 @fushi_channel 最近だと、ヨーロッパトライアルのマーロンタジク対ファリスがこういう判定の良い例かと。イニシエーションの仕組みを知らないと、ファリスのほうが結構上手くやってるようにも見えるかもしれませんが、モーは明らかにマーロンの勝ちだって言ってます。

ADCCルールを細かい所まで説明してる動画やサイトなどありませんか？

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP STRAT

I interviewed all of the best creative strategists in the world. @binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best) If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that. Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong. So I asked the best in the world: what separates the ones who actually produce winners from everyone else. I wrote it all up in one doc. I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce. reply "STRAT" and I'll send it over.

俺もアメリカの人と交流したいなぁ。 趣味でBJJを嗜むアメリカ人は、週に何回くらい練習してるんだろうか？ 日本だと週3くらいの人が、なんとなく多い気がするけど…。 あくまでガチ勢より、フィットネス感覚の人の話が聞きたい。 #ブラジリアン柔術

@Bogzabs96 hook

@evanseech COURSE

I just filmed a 66-minute Meta Ads masterclass that I could sell for $2,000. Today, I’m giving it away for free. Because most of you learning Meta ads are stitching together RANDOM YouTube clips from 2023 and blog posts that are completely outdated. So you launch campaigns with the wrong structure. Burn through their first $2-3K in a week… And end up with nothing to show for it. Then apparently it’s “Meta’s fault” The companies that 2-3x their business with Meta ads have an actual SYSTEM. So… I filmed a full step-by-step course covering everything you need to launch and scale Meta ads in 2026 (the exact strategies we're running right now across $7M/month in managed spend) Inside the course: (1) How to make cold audiences profitable (2) Campaign structure and launch strategy (3) Ad copywriting that converts w/ the frameworks we use daily (4) Funnel architecture from click to close (5) Backend systems that actually track what matters (6) How to identify and break through spend plateaus You can watch this and implement same day. Want me to send it over? Comment "COURSE" I'll DM it to you. (must be following for DM) PS Don't skip the backend section. That's where most people lose money and don't even know it.

@serenaded_ I love that ad.

Hear Ye: You’d write better copy if you took the time to soak in the late Joe Karbo’s “Lazy Man’s Way To Riches” Ad. Business owner. Freelancer. Solopreneur. I don’t care. Find that Ad. Study it again and again.

And we remember their gis & rashguards.

@Bogzabs96 SUPP

I’ve spent over $17M on supplement brands. All thanks to understanding applying the same playbook. So I've just put together a 22-page mini-guide breaking down how you can do the same. (These are the strategies my team & I are currently using) I break down: ✔ Creative strategy ✔ The ideal positioning ✔ LTV, CRO and format tips Here's how to get it: Like + comment "SUPP" and I'll send it over. (Must be following)

@TIMEBOMBGEININ お疲れ様&おめでとう！

初試合でした。 3位。 まだまだ。次は🥇。 チームメイトにマジ感謝🙏🏻