Peter Horst
1.9K posts

Peter Horst
@peterhorst
Fortune 500 #CMO, board member, advisor, keynote speaker, author of Marketing in the #FakeNews Era.
McLean, VA Katılım Nisan 2008
1.6K Takip Edilen1.7K Takipçiler

Hey @ATT your customer experience has me in the third circle of hell. Trying to report a network outage, and I am in an endless loop of recordings that keep passing me from one to another without ever reaching a human. Please do better.
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Hey @Tesla it's been 6 weeks and you have still not finalized paperwork for my car purchase. So temp registration has expired, you have my car and I have a car I cannot legally drive. And of course I can't call. Is this how you weasel out of the financing promotion? #servicefail
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Please help @BMO with your Kafkaesque service design. Can't set up online banking because your code validation is not working. Can't reach a human because I don't have a code. Is this a diabolical experiment???? I can't think of any other way to get help..... #servicefail
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Heartbreaking and maddening to see @JFlashGordonMMA so clearly robbed by dubious judging after putting up such an obviously superior fight. Rock on Jared! mmamania.com/2022/12/10/235…
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Creating a post-brand:
1) start with a cause.
2) impact long-term social change from a collective identity.
3) create a platform to mobilize cultural and behavioral transitions.
Stay tuned for more from “Post-Brands Era: How Brands Spark Social Movements” at #SXSW2022
(4/4)

Austin, TX 🇺🇸 English

What defines a post-brand? According to Natalia Suniga, TikTok Regional Creative Strategist @SocialSnack, traditional brands are no longer relevant or effective and we’re entering a new period that demands us to rethink the role of brands in social responsibility. #sxsw (1/4)

Austin, TX 🇺🇸 English

Rand Paul urges truckers to disrupt Super Bowl, come to D.C.: ‘I hope they clog up cities’ wapo.st/3JtwcpP
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@KimWhitler @HarvardBiz @hbrchina What an absolutely fantastic article--profound, insightful, actionable, utterly compelling. Huge implications far beyond China. Great work, Kim!
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Thank you @volvocars. T-boned by a little old lady from Florida who ran a red light. Six passengers, including 8-month old grandson and 8-month pregnant cousin all unscratched. #volvoequalssafety
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I’ve had the opportunity to tell stories through consulting, acting, writing, and recently directing. So I’m definitely looking forward to stretching my storytelling muscles in this new, for me, and exciting way!
deadline.com/2021/07/remi-a…
S/O to @dalbright03 @paynelindsey and the
Chula Vista, CA 🇺🇸 English
Peter Horst retweetledi

@VancityReynolds Wins the prize for best multi-category advertising ever.
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To complain to the Park Service permit office about yesterday’s 7am debacle with Passion City Church, the proper address is NAMA_permits@nps.gov. Provide time, date, your location, impacts (woke you up?) & any other relevant details. @theHillisHome @TheMadameMeow @FrozenTropics
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If you need an out-loud belly laugh today.....
Jonathan Ogden@jogdenUK
Podcasts saying literally nothing for 20 minutes.
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@markritson Especially while wearing his Holiday Inn bathrobe....
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@markritson Unfortunate that people seem to be pouncing on the last 4 words and missing the whole point of confronting a lingering problem that we have clearly, painfully obviously, not yet solved.
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Excited to share our new logo that was inspired by the many great CMO's and marketers who were guests on the show this season!
@jenny_rooney @peterhorst @_ganeshp @ambarmstrong @bob_kraut @mikewestgate @scottneuman41 @hollyjhughes @DougZarkin @stevefund @elissafink @jbehls

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@KimWhitler @SmBizAmerica @smbizaustin @SmBizSMM @leadgensites @frankmgrillo1 @MargaretMolloy @MargaretCMO @cmo_india @TheCMOclub @cmojobs @DrewNeisser Interesting trends in: the scale advantages of things like leveraging #AI in lead gen; the growing use of social analytics as in the context of customer insight.
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Study shows the dif in lead gen tactics between small / large firms --> ow.ly/vvKF30r71P1 @SmBizAmerica @smbizaustin @SmBizSMM @leadgensites @frankmgrillo1 @MargaretMolloy @MargaretCMO @cmo_india @TheCMOclub @cmojobs @DrewNeisser @peterhorst
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@KimWhitler @amazon @MargaretMolloy @MargaretCMO @frankmgrillo1 Not unlike the question of whether Uber/Lyft are employers or simply platforms that connect. I'm sure we'll see more of these challenges as that business model grows.
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Ca Court Rules that @Amazon is liable for faulty / counterfeit products sold through its site --< What think? @peterhorst @MargaretMolloy @MargaretCMO @frankmgrillo1 ow.ly/pH5T30r4Lmb
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