
Taio Cosimo
594 posts

Taio Cosimo
@taio_cosimo
I don't know what I'm doing.



















if you are a local service business built 100% on the back of paid ads, you are one month away from disaster at all times I talk to business owners every week who tell me the same thing. LSA got too expensive. their Meta account got banned. their ad costs doubled overnight. and they have zero backup plan. here's what's happening right now: private equity is buying up home service businesses at a crazy rate. plumbing, HVAC, roofing, pest control. they are rolling these companies up left and right. they have the cash to buy the business outright and then dump money into Google Ads and LSA. when PE enters your market, your ad costs go through the roof. they can outbid you every single day of the week and not blink. this is why SEO is the safety net that every local business needs. once you rank at the top of Google organically, you tend to stay there. nobody can outbid you. nobody can spend more to take your spot. you earned it. ads are fast but expensive. SEO is slow but cheap. both matter. but only one of them keeps working when you stop paying. I have clients who invested in SEO for 12 months and then dropped down to a maintenance plan. they are still ranking. still getting calls. still closing deals. their monthly cost went from thousands to a few hundred bucks. the businesses getting acquired right now for the biggest multiples are the ones with organic traffic. acquirers love seeing revenue that isn't dependent on ad spend.





My grand fitness challenge for 2026: 1. Finish the year at 199 lbs (lose 20lbs) 2. Dunk a basketball for the first time 3. Do the "Murph" in under an hour will be posting updates for your amusement shoutout to my friends @superpower for pushing me to go for it


We stopped waking our kids up for school. 4 kids ages 9 - 15 in 4 different schools. Last week my wife and I woke up and were like "What are we even doing? Why are we waking up our kids for school? Over and over? Oh, and why are we still making the 9 year old's lunch?" We want them to be high agency people, and to experience consequences. They all have alarm clocks. And hands. But sometimes we don't live according to what we believe. So we stopped waking them up and making them lunch - cold turkey. Kids were late. Panic ensued (for like 2 days). No one died or starved. We should have done it years ago. If you let them fail small at home then the failure will be much more manageable outside of the home. That's the gamble we're taking, anyway. I'll let you know if it works in 30 years.













