Tanay Kothari

i grew up in delhi dreaming of building tech millions of people couldn't live without. today, @wisprflow is officially live in india! before this launch, i flew to india to answer one question: does wispr flow actually work here? in the back of an auto with horns blaring. a mumbai gym with punjabi music at full volume. a dhaba with the waiter rattling off the menu faster than you can type. we went and found out - it worked every single time. india became our second biggest market on its own. we 3x'd growth in 3 months with no campaigns or partnerships. people just found wispr flow organically and made it part of their daily life. the least we could do was show up for them properly. so we're launching wispr flow in india with hinglish & android support. because it's the way i've spoken my whole life. and the way everyone around me still does. grateful to my co-founder @sahajgarg6, our india lead @findingnimo_, and everyone who made this possible.

Wispr Flow exists because I believe voice is the future, and voice means listening before speaking. India has been one of the most exciting things to happen to us this year. We 3x'd here in three months without a single campaign, and this week we showed up in person to say thank you. Bangalore had a lot to say back. Some love, some feedback, all of it useful. India isn't one market, it's many. Every city has its own voice. Every language carries its own weight. Keep telling us what you think. That's how this product gets built. More regional language support on the GTM and product roadmap soon :)

@takeiteasyUrvy yeah, v obvious for indian companies, but less so by US companies

as much as i love this, this isn’t some hidden marketing opportunity. ads on autos, buses, trains have been around forever. this is literally one of the oldest advertising channels. nothing new about the medium itself. since when this became a revolutionary move? v blr tech bubble coded post. but this is a great example of how offline campaigns work now. offline is the trigger. you do something slightly fun or noticeable in the real world → people take photos → it spreads online → that’s where the scale comes from. this campaign wins because it's all over the twitter right now. otherwise it’s just another ad on an auto.

@thetalkwithVas we did 😝

@tankots Cant see it in the pictures. But pls pls tell me you’ve put some iconic rickshaw lines on the back!

we just discovered a hidden marketing opportunity no one is paying attention to. and it's happening in the streets of bangalore. US tech companies are burning millions on digital ads to reach bangalore. but the entire city is sitting in traffic, looking at the back of an auto rickshaw. not their phones. bangalore has some of the worst traffic in the world. the average person spends hours a day inside it. and almost no one in tech is using it to their advantage. so for @wisprflow's launch in india, we did something different. this week, 100 autos are driving through bangalore wrapped in wispr flow branding. if you're in the city this week, there's a chance the auto you're stuck behind is one of ours. send us a photo when you spot it!

@youngharshil coming soon 👀

@tankots We have tons of rickshaws in Ahmedabad as well. You can try it.

@vineetneo 🔥🔥

@tankots Let's goooo

@Bhoomiarora_ where are the pictures? 👀

@tankots Just spotted one on my way to office! What a pretty colour :)

@lifeofshubhang 💯💯

@tankots autos are the best for top of the mind awareness

@Yaswanth_P01 @WisprFlow 🔥🔥

@tankots From now @WisprFlow -ing in the banglore.

@goankan haha yeah, bangalore didn’t see that one coming 😄

@tankots Wow bro pinkified the city 🎀

@SamaiSpeaks 🙌

@tankots Blr started looking a little more like its sister city today :)

@Anushlinux looks too good 😁

@tankots saw this today

@nikhilbhima where are the pictures? 👀

@tankots This is brilliant, spotted 4 of these on the way to work today

@duagunj 💯

@tankots smart founder see through underpriced attention , campaigns like this turn public transport cooler all while reducing cac

@ishandutta0098 cool execution 😁

@tankots we did this already few months ago!

@TarunMangukiya thanks man 🙌

@tankots just love this man! so so so proud of you.

@fromcodetocloud @WisprFlow thanks man :)

@tankots @WisprFlow This is what i wanted, i hate sending voice messages and typing takes too much time. great idea and execution, looking forward to use it

i grew up in delhi dreaming of building tech millions of people couldn't live without. today, @wisprflow is officially live in india! before this launch, i flew to india to answer one question: does wispr flow actually work here? in the back of an auto with horns blaring. a mumbai gym with punjabi music at full volume. a dhaba with the waiter rattling off the menu faster than you can type. we went and found out - it worked every single time. india became our second biggest market on its own. we 3x'd growth in 3 months with no campaigns or partnerships. people just found wispr flow organically and made it part of their daily life. the least we could do was show up for them properly. so we're launching wispr flow in india with hinglish & android support. because it's the way i've spoken my whole life. and the way everyone around me still does. grateful to my co-founder @sahajgarg6, our india lead @findingnimo_, and everyone who made this possible.

@rahulbhadoriiya @WisprFlow let us know the result 👀

@tankots @WisprFlow Need to live test this in a sabjimandi The best test is there

@codedailyML @WisprFlow maybe in the next one 👀

@tankots @WisprFlow I was looking forward to seeing some Bollywood dance in it.

@Krishnasagrawal @WisprFlow thank you man. always grateful for the OGs 🙌

@tankots @WisprFlow ok real ones know wispr has been goated for a while. y'all are late

@parthgohil09 @WisprFlow 🙌

@tankots @WisprFlow I can vouch for this. Recorded notes at an in person event from the panels. Loved it