rayouf

product design in software has always been a sequence of connected jobs: understanding which problem is worth solving, exploring options visually, getting to something testable fast, iterating, and making decisions with incomplete information. but this whole product development sequence is being reordered. as AI coding agents take on more of what used to require an engineer, the role of designers, design tooling, and where design work happens is being reshaped. we (@Libbiefrost) spent the last several months talking to design leaders at companies we admire like @bnj, @dbabbs and @moeamaya building + thinking about the tools enabling this shift. what follows is what we found… that is, as of March 20th, 2025. our honest caveat is that the rate at which this is changing makes any map feel provisional the moment we draw it. regardless, read are our takes here: :) creativeconviction.github.io/product-design/

a very nyc Eid Mubarak 💓

@iamDeeSigner_ @GabriellaHach @oscardumlao @jenny_wen @WarronBebster @benjitaylor @dbabbs @moeamaya hopefully in the next 2-3 weeks!

@thisisrayouf @GabriellaHach @oscardumlao @jenny_wen @WarronBebster @benjitaylor @dbabbs @moeamaya This is really great. When do expect for Brand and Marketing?

product design in software has always been a sequence of connected jobs: understanding which problem is worth solving, exploring options visually, getting to something testable fast, iterating, and making decisions with incomplete information. but this whole product development sequence is being reordered. as AI coding agents take on more of what used to require an engineer, the role of designers, design tooling, and where design work happens is being reshaped. we (@Libbiefrost) spent the last several months talking to design leaders at companies we admire like @bnj, @dbabbs and @moeamaya building + thinking about the tools enabling this shift. what follows is what we found… that is, as of March 20th, 2025. our honest caveat is that the rate at which this is changing makes any map feel provisional the moment we draw it. regardless, read are our takes here: :) creativeconviction.github.io/product-design/

@omarjpeg @Libbiefrost @GabriellaHach @oscardumlao @jenny_wen @WarronBebster @benjitaylor @dbabbs @moeamaya Thank u for building adora and chatting w us!!!

@thisisrayouf @Libbiefrost @GabriellaHach @oscardumlao @jenny_wen @WarronBebster @benjitaylor @dbabbs @moeamaya Great take - interfaces are certainly becoming more dynamic and complex as the pace of building increases too. Thanks for giving Adora a shout out!

@moeamaya much of our thinking was formed thanks to you!

TBD: design is still figuring it out, but Rayouf and Libbie captured the current state of AI + design in a wonderful write-up with depth and research - what do we do with the canvas? - scaling taste? - dynamic UI?

our takeaways 🌟

designers need to have more model empathy 🪷 @oscardumlao on how for the first time, product designers, are urged to be exposed to how the model behaves as it directly influences the types of interfaces you can design. long are the days where we could only push pixels without engaging with the underlying system/material (ie code ) read more here creativeconviction.github.io/product-design/

@bnj of @variantui on how the future of design is about curation + search and being able to direct a product such that the zeitgeist is excited by it. creativeconviction.github.io/product-design/

the holy trinity of loading animations @claudeai @reve @paper

@melodyskim @chloepark excitinggggg!

AI’s impact on design has been the least straightforward, so @chloepark and I decided to gather some of the best designers to demo how they’re *really* using AI in their workflows day to day. Next Thurs, March 19 6pm · NYC Space is limited, RSVP here luma.com/ulf7cwvv

@adamho @fal @gorkem @burkaygur congrats !! this is awesome

It’s been a long time coming, but I’m excited to join @fal as the new Head of Design. I’ve been collaborating with @gorkem and @burkaygur on the fal brand closely over the past few years, so it all made (too) much sense to continue this journey on a more permanent basis (and they could pull me out of FT-retirement). Excited to explore the space of generative media and work alongside the brightest minds. As for the studio, I’ll be still taking on projects under my studio still but on a much much more limited basis. 😌

My new obsession: Ottoman-era data visualizations from Cerîde-i Adliyye, “The Justice Gazette,” a Ministry of Justice publication printed in Türkiye in the mid-1920s casualarchivist.substack.com/p/poetic-justi…

@andyhsuco Yes!

nyc designer friends! would anyone be interested in a monthly hang where we read + discuss design articles / books / content, and just have a chill cowork together?

@Carmahhawwari beauty !

finally rebuilt my portfolio stack: next.js tailwind css framer motion threejs + drei + r3f & ofc claude

@MelisaSeah @Libbiefrost thank you!!

@Libbiefrost @thisisrayouf loved this deep dive into the creative space

libbiefrost.github.io/creative-convi… check out our latest thinking on creative conviction and let us know what you think! cc @thisisrayouf

@GabriellaHach thank you for inspiring our thinking <3

"When process and generation are commoditized, taste and judgment — or creative conviction — becomes vital."

@nicolas_clar @Libbiefrost appreciate it!!

@thisisrayouf @Libbiefrost Great article. Loved the graphic too, made it easier to explain to people not in this space

when everyone can generate, the future of creative teams + their tools shifts, and necessitating 'creative conviction.' to explore how + who is leading this change, @Libbiefrost and i are publishing a series focusing on creative teams across software, brand, marketing + consumer