Tom Pick | #B2Bmarketing guy

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Tom Pick | #B2Bmarketing guy

Tom Pick | #B2Bmarketing guy

@TomPick

Responsive B2B digital marketing consultant - I help clients improve online visibility, lead gen, & branding through SEO, social, PPC, and content marketing.

Minneapolis Katılım Aralık 2007
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Tom Pick | #B2Bmarketing guy
Your One Stop for Everything #Marketing + #AI Tech marketingtech.ai Get the latest news, most insightful voices, a little humor, and of course tools—the most comprehensive collection of AI tools specifically for marketing professionals.
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Tom Pick | #B2Bmarketing guy
Well this is a bit terrifying.😳
Elias Al@iam_elias1

ChatGPT diagnosed 40 million people with a disease that was invented as a joke. Not a real disease. Not a misunderstood disease. A completely fictional condition with a fake name, fake papers, and fake statistics. And it told patients to see a specialist. The disease is called Bixonimania. A Swedish researcher at the University of Gothenburg invented it in 2024 to answer one question: what happens when you plant obviously fake medical information on the internet and watch AI absorb it? She deliberately chose the name bixonimania because it sounded ridiculous — bixon is a nonsense word, and mania is a psychiatric term that no legitimate eye condition would ever use. She uploaded two papers to a preprint server. Both were obviously fraudulent. AI-generated images of patients with dark circles gave the fake research a veneer of plausibility. Then she waited. She did not have to wait long. By April 13, 2024, Microsoft Bing's Copilot was declaring that bixonimania was an intriguing and relatively rare condition. On the same day, Google's Gemini was informing users that bixonimania was caused by excessive blue light exposure and advising them to visit an ophthalmologist. Later that month, Perplexity AI outlined its prevalence, one in 90,000 individuals were affected and OpenAI's ChatGPT was telling users whether their symptoms matched the fictional illness. One in 90,000. A precise statistic. For a disease that does not exist. Every red flag was visible. The name was absurd. The papers were crude. The condition made no scientific sense. None of the AI systems flagged any of it. They read the fake papers. They absorbed the fake statistics. They presented both to patients with clinical authority and zero hesitation. Then it got worse. Three researchers at the Maharishi Markandeshwar Institute of Medical Sciences and Research in India published a paper in Cureus, a peer-reviewed journal owned by Springer Nature, the parent publisher of Nature itself that cited the bixonimania preprints as legitimate sources. A real peer-reviewed paper. In a Springer Nature journal. Citing a fictional disease as established medical fact. Passing editorial review. Entering the permanent scientific record. It was only retracted after the hoax became public. Nature published a full investigation of the experiment. Alex Ruani, a health-misinformation researcher at University College London, called it a masterclass in how misinformation operates. Here is the scale of what this means. More than 40 million people turn to ChatGPT every day for health information, according to OpenAI's own analysis. ECRI, a US patient-safety nonprofit has named chatbot misuse the number-one health technology hazard of 2026. ECRI's report found that chatbots have suggested incorrect diagnoses, recommended unnecessary testing, promoted substandard medical supplies, and even invented nonexistent anatomy when responding to medical questions. Number one. Out of every health technology hazard that exists in 2026. An April 2026 study published in BMJ Open found that nearly half of the answers provided by leading AI chatbots to common health questions contain misleading or problematic information. Nearly half. Of all health answers. From the tools 40 million people use every day. Here is the line from the researcher that cuts through everything. The Bixonimania case is striking precisely because it was engineered to be so obviously fake. The real question it raises is: what is passing through the same systems that is not nearly so easy to spot? The experiment used a ridiculous name. Fraudulent papers. Visible red flags at every level. It was designed to be caught. It was not caught. The AI that told patients about Bixonimania is the same AI they asked about their chest pain, their medication, their child's symptoms, and their cancer screening schedule. 40 million people. Every day. And nobody is telling them that nearly half of what comes back may be wrong. Source: Osmanovic Thunström · University of Gothenburg · Nature · April 2026 · Link in the (comments)

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Tom Pick | #B2Bmarketing guy
"GEO (generative engine optimization) advice is a bag of land mines and rabid, flaming gerbils at the moment, and reaching in the bag blindly for #GEO advice is bad news. You’ll get bitten, burned, and blown up by a lot of GEO advice, most of which is either anecdotal or just unhinged." Brilliant stuff from @cspenn . almosttimely.substack.com/?utm_source=ma…
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Tom Pick | #B2Bmarketing guy
It is baffling. Certainly not "art of the deal."
Matthew Adrien✝️🇮🇷🇮🇱@RealMattAdrien

If you don’t finish the job, they will finish the job! @POTUS @tedcruz @marklevinshow Apparently President Trump’s demand for “Unconditional Surrender” ended up in his surrender! The remnants of the regime are worse & more radical than those who were eliminated. If the regime survives, it means terrorism will continue. This is a suicidal act and even worse than what Biden and Obama did. Reagan’s words but Obama’s actions! Making the worst political decision in the most critical moments in history. This a total failure and a grave mistake. The Islamic regime was founded and formed upon an ideology and purpose which was the ideology of conquest and the purpose of destroying the U.S. and Israel. That’s where the chants “death to America” and “death to Israel” comes from. If the regime, in any form, stands and survives this, they will continue until they reach what they were initially wanted to reach. The survival of the regime in any form is a threat to America and to the world. This is not only Iran’s issue. This is not only Israel’s issue. This is a cancer in the world and it must be removed. #KingRezaPahlavi‌ForIran

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Bree Sharp | Local SEO Strategist
Worth reading the source carefully here — Google's guide isn't saying ignore llms.txt, it's saying it doesn't affect rankings. That's a narrower claim. Whether it affects AI crawlability and how your entity gets indexed by AI systems is a separate question, and one Google hasn't fully answered yet. The reasonable read: llms.txt doesn't shortcut SEO, but "don't bother" is probably ahead of the evidence too.
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Tom Pick | #B2Bmarketing guy
Interesting. What happens when you ask multiple #AI systems which LLM platform is best for B2B marketing pros:
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