Attention retweetledi
I was talking to a CRO at a fast-growing Series A startup recently, and we were both shocked by how badly people misunderstand what you can do with client interaction data.
Most teams treat their conversation intelligence platform like YouTube:
a library of recordings you go back and watch when you need to find information or build a new onboarding program. Maybe you pull up a call before a QBR. Maybe a manager listens to a few calls a week for coaching. But the platform mostly just... sits there.
Your call recordings aren’t a content library. They’re some of your most actionable first-party data. Every call contains buyer language, objections, competitor mentions, champion signals, pricing reactions, feature requests, and expansion cues. The best sales orgs are building hundreds of agents and workflows triggered by stuff that gets mentioned on their calls.
Most people know they should be doing more with AI and their customer interactions. But they aren’t.
They’re still just doing basic summaries, recap email drafting, and some manual coaching.
There’s a real opportunity to use platforms, like Attention, to move from passive call recorders to proactive AI agents that turn every conversation into action.
Last year, I wrote:
"Most people building go-to-market tooling are obsessing over third-party data. But, there is a goldmine of information in every company’s systems already: customer conversations, emails, and meeting transcripts.
The problem is - this data sits dormant (becoming less useful over time as it collects dust in the corners of the CRM or CDW or otherwise), and it is distributed across disparate systems and “objects.” Attention is activating this data. Mining for the interesting nuggets and then operationalizing them, in real-time. That’s the vision they’re realizing, by building a system of AI agents that don’t just capture sales conversations, they automate the work traditionally done by the best enablement analysts, RevOps specialists, and top performers."
That was 12 months ago. It’s even more true today.
AI is only half the unlock.
The other half is knowing which plays to run.
I collaborated with @tryattention's team to go deep on 15 agentic plays that the best RevOps teams are running on client interaction data right now
(+35 quick, bonus plays).
These can be done with Attention out of the box.
But, even if you aren’t using them, you can set up these plays.
All of them are powered by the same raw material: the client interactions you already have captured.
If you're trying to make your GTM engine more AI-native, start here (steal them, and make them your own)👇
thesignal.club/p/agentic-play…
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