Vikram
1.8K posts

Vikram
@vsethco
Definite Optimism. Transcend + Include.




My conversation with @JasonFried, co-founder of @37signals. 0:00 Build Products for Yourself 1:40 Low Costs, Small Company, Enough Customers 3:06 Your Only Competition Is Your Costs 5:25 How 37signals Stays Lean 9:43 Rewriting Basecamp & Fighting Software Bloat 13:42 Why "Enough" Beats Growth 17:44 Product People vs. Business Shells 22:41 The "So What?" Mindset 27:45 Staying Close to Customers 34:43 The Reward for Good Work Is More Work 39:57 Six-Week Horizons & Compounding Decisions 45:20 Anti-Fragile Business With Tiny Units 50:55 Galápagos Product Design 52:44 Radical Authenticity Over Marketing Tricks 1:27:39 Rick Rubin & Intuition-Driven Building 1:42:25 Lightning in a Bottle & Knowing When to Stop 1:50:29 Defining Success: Pride in the Work 1:53:58 Independence Through Profitability 1:59:23 When Tech Adds Friction Instead of Value 2:04:11 Ruthless Editing & What Never Changes 2:08:14 Longevity as the Moat 2:17:28 Building by Intuition Includes paid partnerships.


My conversation with @JasonFried, co-founder of @37signals. 0:00 Build Products for Yourself 1:40 Low Costs, Small Company, Enough Customers 3:06 Your Only Competition Is Your Costs 5:25 How 37signals Stays Lean 9:43 Rewriting Basecamp & Fighting Software Bloat 13:42 Why "Enough" Beats Growth 17:44 Product People vs. Business Shells 22:41 The "So What?" Mindset 27:45 Staying Close to Customers 34:43 The Reward for Good Work Is More Work 39:57 Six-Week Horizons & Compounding Decisions 45:20 Anti-Fragile Business With Tiny Units 50:55 Galápagos Product Design 52:44 Radical Authenticity Over Marketing Tricks 1:27:39 Rick Rubin & Intuition-Driven Building 1:42:25 Lightning in a Bottle & Knowing When to Stop 1:50:29 Defining Success: Pride in the Work 1:53:58 Independence Through Profitability 1:59:23 When Tech Adds Friction Instead of Value 2:04:11 Ruthless Editing & What Never Changes 2:08:14 Longevity as the Moat 2:17:28 Building by Intuition Includes paid partnerships.

Millen Rastogi walked away from a career at Deutsche Bank to take over his mother’s struggling home care business in New York & Connecticut. A paper-based, compliance-heavy business that was barely surviving. He breaks down how he fixed the initial company and then executed 5 add-on acquisitions in 24 months, often at extremely attractive multiples, using a scrappy capital stack and heavy seller financing. All with the goal to (maybe) sell the platform at an 8-12x multiple to middle-market private equity. Show notes: 0:00 Millen Rastogi 1:05 From Deutsche Bank to home care 4:30 Walking into a mess 13:26 Funding the early years 19:54 Growth numbers + COVID hit 23:02 Margins and revenue 25:50 Building the platform 27:17 First acquisition 30:56 Seller financing playbook 36:35 The “silver tsunami” sellers 41:50 Second acquisition 51:48 70% seller-financed deal example 1:09:09 Learning M&A with AI + X













