Will Falkenborg 🌭
587 posts

Will Falkenborg 🌭
@willfalkenborg
love to rip dials ☎️ || follow me to learn more about cold calling and creative prospecting 🌭
Santa Barbara, CA Katılım Ekim 2015
171 Takip Edilen671 Takipçiler

@KingKronicle @thecamjwright You working there currently kronicle?
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@thecamjwright Territories in half but still should be meat on the bone for another 1-3 years I’d say
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Reduced Docker image size from 2.1GB to 180MB. Deployments 8x faster.
The original Dockerfile:
- Started with ubuntu:latest
- Installed everything via apt
- Included dev dependencies
- Copied entire project directory
- Left build artifacts
- No layer optimization
The problems:
- Pull time: 6-8 minutes
- Registry storage costs high
- Deployment took forever
- Security scan found 47 vulnerabilities
- Most from unnecessary packages
What we optimized:
1. Base image
- ubuntu:latest (2.1GB) → alpine:latest (5MB)
2. Dependencies
- Removed dev dependencies
- Multi-stage build
- Only production packages
3. Layer caching
- Copied requirements first
- Installed dependencies
- Then copied source code
- Leveraged Docker layer cache
4. .dockerignore
- Excluded .git, tests, docs
- Removed 800MB of files
The new image: 180MB
The impact:
- Pull time: 6min → 45sec
- Build time: 8min → 2min
- Deploy frequency: 2x per day → 15x per day
- Registry costs: $340/month → $60/month
- Security vulnerabilities: 47 → 3
- Kubernetes pod startup: 90sec → 12sec
Every MB in your image costs time and money. Optimize Docker images like you optimize code.
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@thedealdirector Did you ever hear back on this from anyone? 👀
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📌 OFFICIAL RULES (read before entering): tinyurl.com/BowtiedBrokeBe…
No purchase nec. · US 18+ · One entry/person · Grok picks fair & square. Full details inside.
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Husqvarna sent me a stack of chainsaws to give away because a bear stole mine & Internet went wild. I’m adding a 4 day/3 nt stay to my Smoky Mtn cabin. (Side by side tours, meet Jimmy & me, see old moonshine stills, crazy views). To enter (100% free, no purchase necessary):
1) Follow @BowTiedBroke
2) Comment on THIS post with literally anything (tag friends = extra luck with the dartboard later 👀)
Contest runs exactly 24 hours —-> closes tomorrow at 10:00 AM EST
At close, @grok will instantly pick 20 random commenters with accounts older than 3 months. Then, I put those 20 names on a dartboard, film one throw, and THAT person wins everything.
No bots, no BS, fully transparent. Grok posts the 20 here, the dart decides destiny 🎯
Sorry international followers (not that I have that many) U.S. followers only for this one. Cabin is in Tennessee, chainsaws are heavy, and bears don’t do passports.
Let’s go! Drop a reply and let’s see who the Chainsaw stealing bear chooses.
HusqvarnaUSA@HusqvarnaUSA
We are the preferred chainsaw brand for bears.
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@techsalesguy I feel like I know who this is after reading this 😂
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Eight years. One hell of a run.
I joined the company right before our Series A — we’ve grown into a $60M+ business owned by a relentless PE firm.
Yesterday was my last day.
I was hired as an AE and bounced around reporting to our Founder, CEO, COO, and Director of Sales. It was a struggle at the beginning, but I was good at building pipeline. I knew CRM reporting, cold email, cold calling, and how to run discovery. I won with volume.
Eventually, the Founder asked if I wanted to build the outbound channel. I took the job so I could learn how to manage people and build a team.
(Side comment — sports helped me a ton here. I hadn’t managed people, but I had been on teams. Playing sports taught me how to perform under pressure, be coachable, and work as part of a team. The most underrated thing about sports is that it teaches you how to fail in public.)
I scaled the BDR team to 10 people. It was a lot of work and fun as hell. I hired a buddy from college as my Team Lead and my brother as our intern haha
My job became creating processes, hiring, running 1:1s, and coaching. I was building the playbook as I went. The team was performing well, contributing 40% of the company’s revenue. A couple of years in, we got bought by a PE firm
As part of the transaction, the PE firm merged us with another company. “Mergers” are weird because everyone kind of feels equal at the start. It took months to integrate people, quarters to integrate processes, and years to integrate technology
I got promoted to Director a couple of months in and was responsible for managing my 10 BDRs plus six from the other company (they were inbound)
I was overwhelmed and immediately hired two Managers. A couple of years went by — the post-COVID tech run slowed, and we were heading for a RIF. The next year or so sucked, and I realized my dream of managing a team of 25+ was over
In 2022, I was bored of managing a shrinking BDR team. That’s when I started writing online. My goal was to share my learnings and experience to help founders and startups build outbound GTM channels. It took six months, but I started gaining traction, bringing in $3–5K a month
I kept my W2 throughout and went to my boss asking if he’d help me transition out of the role. He asked what I wanted to do, and I told him: “Partnerships.”
(This was an asymmetrical bet for me. The average company in our industry was generating 20–30% of revenue from channel partners. We were at 2%)
Over the next three months, I groomed my replacement on the BDR side. In the evenings, I built partner relationships — mostly by cold emailing PEs and accounting firms where we shared three or more mutual customers
Finally, I presented my case for running the partner channel to the CEO and ELT team. Since I was already doing the job, it made it easier for them to say yes. I was off to the races building partnerships alongside our Head of Strategy
(Another side note — I’m often asked about getting hired. The biggest thing I’ve learned: do the job to get the job. For an SDR, that might mean prospecting hiring managers, reaching out, starting conversations, and selling yourself. Easier said than done, I know)
Building our partner channel was a grind for the first 6–12 months. It took way longer than I thought to generate consistent referrals. Eventually, I started meeting more people in person and developing real relationships that helped move the ball forward
It took about 16 months for the flywheel to really start moving. We had a dozen partners sending 2–4 referrals each quarter. We hit $1M in revenue generated and finally got some budget and additional headcount
What I learned throughout this journey is that I thrive on building GTM process. I helped grow three separate channels to $1M+ in revenue during my time. I’ve also realized I’m a bit of a sicko in that once things reach a certain level of stability or success, I start to get bored
So when company growth slowed and we cleaned out the C-suite, I started looking around. Then an old connection called - and a 30-minute conversation opened the door to a new adventure.
#moretocome
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@TechSalesMerc @finityx This isn’t cyber this is backups 😂 cyber is harder lol
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@finityx Back ups for m365, google, and on prem servers
And primarily targeting k-12 school districts but have been doing other industries since school just got back in.
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@shimster96 @BrianLaManna_ Don’t let the deep state gaslight you Brian
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@BrianLaManna_ The boys need some color..sun might obliterate y’all hahaha
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@willfalkenborg Speaking from experience, the slope can become quite slippery
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@willfalkenborg lol i feel like cold calling CTOs is probably the most challenging demographic.
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@willfalkenborg Can I bring my 2 year old to dojo storm 🤣
Epic
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@mattwritesbooks I put 5k into this for the dawgs and printed
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I was hacked. That MCCUSKER-COIN thing is bullshit. I hope none of you were dumb enough to buy any. If so. Hope it worked out. x.com/mattwritesbook…
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@natolisnuggets You primarily view in your computer? I only have X / LinkedIn
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