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This is hard to admit, but I didn't want the Head of Marketing job at Profound.
I'm not the right fit for it. And I told that to Trevor Pyle when he started as the second marketer here.
But that left me with a question: what do I actually want?
Throughout my career, I've learned the hard lesson that you have to be honest with yourself in order to get to where you want to go. Sometimes that means saying no. I was honest with myself, and I was honest with Trevor, too.
I told him what I didn't want: a bigger title following the same path. What I wanted was something different. Something that didn't exist yet.
I thrive when I can make a direct impact: rapidly experimenting with new tools and ways of unblocking my team, creating authentic relationships online and in-person, and building the brand in public across conferences, webinars, and podcasts.
Today, Profound is announcing a first-of-its-kind role: The Marketing Engineer.
And I'm becoming Profound's Founding Marketing Engineer.
A Marketing Engineer isn't an ops person. They're part builder, part marketer. They sit inside your marketing team and build the AI agents, automations, and data infrastructure that let everyone else do their highest-leverage work. And thatโs exactly the kind of work I love doing.
The Marketing Engineer serves the marketing function. Sales got RevOps. Go-to-market got the GTM Engineer. Itโs long overdue for marketing to have its own role.
Every marketing team I talk to tells me some version of the same story: brilliant people buried under operational weight. 80% of the week is eaten by work that could be systematized. The remaining 20% is supposed to be where the magic happens.
The Marketing Engineer changes that, giving the rest of the team something rare: permission to focus. On taste. On creativity. On the slow, deliberate, deeply human work of building a brand people remember.
I didn't want a Head of Marketing job. I wanted this one. And I'm grateful to Trevor and James Cadwallader for believing in me to help bring this new role to the world.
My role is unique. Not only will I be doing the work, but I will be talking about the entire process. What Iโm building, what Iโm learning, and what itโs like to travel around the world talking about how AI is changing marketing right now.
The era of the Marketing Engineer starts now.
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