Alex Redfern

@timstillman_ Or will he assume it'll be solved by Odegaard, Eze, Merino and Raya coming back in, plus Dowman likely playing more of a role? Left wing seems more of a priority given neither Trossard nor Martinelli seem quite what we need.

What yesterday showed was that, without Odegaard in particular, technical level not high enough at Arsenal. (Missing Odegaard, Eze and Merino for the same position proved to be a bridge too far too). History tells us Arteta sees issues and, if anything, over corrects in the market. Strongly suspect technique on the ball in small spaces will be a very big priority in the summer.

@EllardKing 1200 is average rent for an individual? Good luck with the app, Sammy. Hope you're well.

The average first time buyer deposit in the UK is now £61,090. Here's how long it takes to save it: 💰 UK average salary: £35,000 🏠 Take home: £2,400/month Minus average rent: £1,200 Minus bills: £300 Minus food: £250 Minus transport: £150 Left to save: £200/month if you’re lucky Realistically it’s A LOT less. That’s way over a decade. And all while you're saving the house prices have been rising.

@amorriscode DM'd you, thanks.

@AlexRedfern17 Haven’t. Can’t you DM me? Logs will help.

Claude Code desktop office hours starts this week. I'm here to understand your workflows, listen to feature requests, or bug reports. Sign up: calendar.app.google/GrYh5vF3HPEyNz…

@TheMattBerman @openclaw @vishalojha_me @Meta ADS

I run my meta ads with @openclaw for $0/month 😱 here's the system that runs autonomously: step 1: daily health check → social-cli (major shoutout to @vishalojha_me) wraps @Meta's marketing API (token refresh, pagination, rate limits all handled) → am I on track? what's running? who's winning? who's bleeding? any fatigue? → the same 5 questions I asked Ads Manager every morning for 20 years step 2: catch dying ads before CPA spikes → @OpenClaw pulls daily frequency by ad → frequency > 3.5 = audience is cooked, CTR is about to drop → this one signal saves more money than any dashboard step 3: auto-pause bleeders + shift budget to winners → CPA > 2.5x target for 48hrs? auto-pause. no hesitation. → ranks every campaign by efficiency. recommends shifting spend. → last fri it paused an $87 CPA campaign at 3am and scaled my best performer 30% step 4: write new ad copy from your winners → agent analyzes what's working (hooks, angles, CTAs) → generates variations based on the patterns in YOUR top performers → copy modeled on what already converts in your account. step 5: upload ads directly to your account → new creative + copy → live in @Meta Ads Manager → no more downloading, formatting, clicking through the upload flow → agent handles the entire publish cycle step 6: content concepts + morning brief → spots patterns across winners and suggests what to test next → delivers everything to Telegram, Slack, wherever you want it → 90 seconds to read. reply "approved." done. input: your ad account + your target CPA output: an AI that monitors, kills, scales, writes, AND uploads your ads dozens of hours in ad manager → 1 text message I packaged the entire system as the Meta Ads Kit. 5 @OpenClaw skills: - meta-ads (daily checks + auto-pause) - ad-creative-monitor (fatigue detection) - budget-optimizer (efficiency scoring + shift recs) - ad-copy-generator (writes variations from your winners) - ad-upload (publishes creative directly to your account) giving it away free. comment ADS + like + follow (must follow so i can DM)

@brianshinsh Hi Brian, it's funny, we've been going through the exact same issues this month. Is SKAN 4 giving you ad level data or only ad set or campaign? We tried RevenueCat Meta integration but the data is poor. Considering Appsflyer or UTMs + deeplinks via Dub

In the process of reaching $20k/mo in 83 days, i honestly had the highest hopes for Meta Ads tl;dr we spent ~$1k for a month but it didn't work out if you're an app founder planning to run ads, here are the things I learned: 1. Basic stuff but to run app install or in-app event campaigns, you need to verify your business on Meta but this took us 2~3 weeks. just keep this in mind as a buffer 2. So during those 2 weeks, we landed the users to our landing page instead and were optimizing for clicks to the app store page. big tip here is to use "custom pages" provided in app store connect. this way you can track the metrics (i.e. downloads, purchases, conversion, etc.) for everyone who comes through that that link. 3. Once our business was verified, we switched the campaign event to in-app purchase. Installing Facebook SDK can be tricky with lots of new learnings and jargon (i.e. ATT consent, SKAN vs Conversion API, etc.) so while your business is getting verified, I recommend you to learn about them. 4. Here is biggest mistake we made: I didn't know in app events were only tracked for users who accepted the ATT request. Our acceptance rate was 1% so basically none of the events were tracked. For over a week our dashboard showed 0 conversions and I was literally panicking. Stupid mistake 5. Solution to #4 is turning on SKAdNetwork 4.0 which basically tracks your events while maintaining user privacy. but it takes more than 24 hours for the data to be reflected (Apple enforced SKAN from iOS 14.5) 6. Another important thing to keep in mind is that based on your ad budget, it's important to set the right in-app event that happens frequently enough for Meta to learn. For example if your ad budget is $10/day and you set the event to "purchase", assuming average conversion rate Meta will not be able to learn enough. 7. Regarding #6, the recommended event count was "50 event within 7 days" but I honestly don't know where this data came from so just keep it in mind with a grain of salt. 8. Last but not least, all of the above really depends on your LTV. LTV literally determines how much you can spend on ads. Make sure you know 100% about your ARPU, LTV, churn rate, k-factor (if you're more of a social app), and the core metrics of your product before running ads. If you don't, you're donating money to zucc. I stopped running ads 2 days ago because I felt we needed some reflection on everything we learned, but I'll definitely resume soon and will share more insights along the way. Keep trying until you win!

@markfersh @boringmarketer Which MCP did you use for GSC? I tried yesterday with one and it wasn't working properly. Think might be a cowork issue.

@boringmarketer Which MCP? Or just direct API? Just got my GSC setup yesterday and it's amazing.

if Claude Code isn't managing your Adwords campaigns with direct access via API and expert ad management & copywriting skills what are you even doing

@YankeeGunner @willbalsam My ears pricked up when you said Ife! In 2014, a 7-year old kid ran rings around me in a kickabout. His dad got my number so we could play again. I knew Ife was in the academy but guessed he hadn't made it. Last night his dad gave me an update. I'm confident he'll sign. Buzzing.

🚨NEW for Patrons🚨 Ethan Loan, State of the Academy, and Per's Departure with @willbalsam 🔴Ethan's Development 🔴Max 🔴The state of the Academy 🔴Per's Departure 🔴Who else to watch LINK BELOW 👇

@aakashgupta Total BS

Sequoia just called the end of an entire go-to-market era and most SaaS companies won’t realize what hit them for 18 months. Product-led growth was built on one assumption: humans would try the software. The entire playbook since 2010 optimized for human discovery. Beautiful landing pages. Frictionless free trials. Viral invite loops. Slack, Dropbox, Zoom, Calendly. $200B+ in market cap created by winning the user’s first 5 minutes. None of that matters if an agent is picking the software. Claude doesn’t care about your hero image. It can’t be impressed by your Dribbble awards. It’s reading documentation, parsing user reviews, checking API reliability, and matching features to use case. All the surface-level polish that convinced lazy humans to click “sign up” becomes irrelevant. The new PLG funnel isn’t landing page → free trial → activation → conversion. It’s agent query → documentation scan → feature match → recommendation. Which means the new moat looks completely different. You don’t need the best onboarding. You need the best documentation. You don’t need viral loops. You need structured data that agents can parse. You don’t need a beautiful UI for the first session. You need an API that an agent can actually call. The companies that won PLG hired designers and growth hackers. The companies that win agent-led growth will hire technical writers and developer relations engineers. And here’s the part nobody’s pricing in yet: agents don’t have loyalty. They don’t have switching costs. They’ll recommend Supabase today and something better tomorrow if the documentation is cleaner or the pricing is more transparent. The stickiness that made PLG so powerful, the network effects and learned behavior, doesn’t transfer. Sequoia is telling you the entire distribution layer is being rewritten. The question is whether your product is optimized for human attention or machine parsing. Most are built for the wrong audience.

@YankeeGunner What is going on with the commentator next to Keown? Every decision he claims should go Villa's way. Even things that there's no chance he can see.

Like those changes a lot. Let's hope for the impact we need

@barelyknown @usemonologue @every @naveennaidu_m What would you say are the key things that made you switch?

🎙️@usemonologue from @every by @naveennaidu_m is excellent. I've used MacWhisper for a while and it's been great, but Monologue has enough bells and whistles to make the switch worth it.

@jspujji Sales

I have a drive with sales material that helped me land $100M in business. Some of the best sales teams paid to access it. Here’s everything I’ve collected over the past 20 years: • Actual call recordings • Sales scripts • SOPs • Lead gen systems • more Today I’m giving it away for free. RT and comment “sales” and I'll DM it.

@SabatinoMasala @zepfietje Same for us. Thinking to adda magic link option on top of pw

@zepfietje Those ‘couple of users who make a typo’ are a massive burden on our support team even with password confirmation. I can’t begin to imagine the horror we’ll experience if we remove the password confirmation unfortunately 😅

Unpopular opinion: “Confirm password” fields are bad. Forcing users to enter passwords twice adds friction and lowers conversion rates. Why optimize for a couple users who make a typo? Just let them reset their password. More friction for a few, less friction for most. 👌

@ayushtweetshere 100%. Plus there are many experts who don't get the attention others do because they started late or aren't excellent writers. The post is so oversimplified and dishonest. He got lucky with a dumb investor buying his startup for a lot of money.

So here's the thing - this is great in theory, but doesn't work out in practice.. "Just be the world's best expert on 1 topic" But even if you become that: 1. You will be super bored talking about the same thing all the time, you will hate yourself.. 2. There's no guarantee you'll still win. Coz even with all the expertise, what really sets apart successful creators is that they are super entertaining. All social media platforms are entertainment platforms.. like it or not.. If your audience really wanted to be "educated", they would go to Skillshare, not doom scroll on X all day.. Eventually, the most entertaining creators will win out.. no matter what Nikita says.. So yea.. show your expertise, but also be fun and interesting

@Bouazizalex @BenjaminHouy @FolkHQ @deel You're losing people who don't want to commit to a call straight away or deal with sales. My situation: CEO, tight schedule, needed to ask a Q about UK pension options. No way of sending a message, only a sales call is offered.

@AlexRedfern17 @BenjaminHouy @FolkHQ @deel Thanks for the feedback! Tbh we only do this because global employment is complex - letting go people in jurisdictions you don’t know is hard. Many customers don’t think the UI is enough and generally it’s better to have guidance and a solid POC.

Trying @FolkHQ today. Look like a cool tool but not sure how I feel about the onboarding having a passive aggressive "No, I like endless copy-paste" button. I get the importance of getting SaaS users to perform key actions but antagonising them isn't the way to do it.

@BenjaminHouy Why Cyprus?

Seriously considering moving from Germany to Cyprus and working from there. Any indie hackers did it? Any other recommended destinations?

@helloitsolly How do you typically propose the sponsorship vs affiliate split? We try to do 100% affiliate but sometimes offer a guaranteed amount to reduce the risk for them.

I'm pausing SEO Instead I am going to double our sponsorship budget to $10,000/month I'm going to use it to incentivise our top affiliates to talk about us more The main idea is to pay already successful affiliates to prioritise creating and sharing more content about Senja We have some proven messages that work - and affiliates can educate the market for us We've had some very successful early results so it's time to scale #buildinpublic

@tobimori For us it's the other way around. They suddenly started adding sales tax - increasing what customers pay, including existing ones! Due to 'essential database maintenance'. Wouldn't be surprised if it's illegal. We'll switch to @stripe MoR when they invite us @jrfarr

paddle fumbled hard and suddenly changed the VAT on all of my products to be included instead of excluded. so congrats to anyone that got a cheaper license because of that :) if polar wouldn't be twice as expensive i'd switch

@PaddleHQ @polypane @TaloAI_video @superjoinai @biilmann @PaddleHQ you changed our sales tax setting for the last 24h, raising prices for new & existing customers. No warning, nothing. We only found out from unhappy customers. You did this intentionally 'for maintenance', as shown in your notice in Settings. Disgraceful behaviour.

SaaS & AI founders are building the future & you get to see them in action. Here's what to expect: 1️⃣/ 5 founders pitch their product live for $10k: → @polypane → @TaloAI_video → Master Inbox → @superjoinai → ZenABM 2️⃣/ Investor feedback from: → @biilmann, CEO at @Netlify → @pitdesi, General Partner at @btv_vc 3️⃣/ Your host @thisiskp_ will give you a chance to vote for the People’s Choice Award. Join us August 7 to see who wins. Sign up to watch & vote live shorturl.at/J05HW