David Jacob 🧠
7.1K posts
@DavidJacob_1
Your Favourite Closer's Sales Coach
Hormozi’s 100M Money Models is already running on borrowed time. Not because the principles are wrong, they’re timeless… Not because the strategies don’t work, they do… It’s because the standard permutations of those strategies are already being run into the ground. Every tactic has a half-life. And the shorter the permutation, the faster it dies. Scarcity doesn’t die. Loss aversion doesn’t die. Anchoring doesn’t die. What dies is the default packaging. “Quick question” as a subject line. Dead. “Fair enough?” as a close. Dead. Cookie-cutter webinar funnels with the same three-act script. Dead. “Or you don’t pay” guarantees cloned straight from 100M Offers. Dead. Not because the principle is bad. But because the permutation became predictable. Predictable = ignorable. Look at the breakdown of Hormozi’s models: Attraction accelerators → giveaways, decoy offers, win-your-money-back. Upsells → anchoring, menus, rollover. Downsells → trials, stripped features, payment plans. Each is built on sound psychology. But each has hyperspecific examples (usually provided) that once popularised become table stakes. A decoy offer works brilliantly until every SaaS has the same three-tiered pricing table (they all do now). “Risk reversal” works until every agency promises “ROI in 90 days or you don’t pay” (we’ve all seen this). A countdown timer works until your inbox looks like Times Square on New Year’s Eve. The principle remains. The permutation rots. Why It Happens: @andrewchen’s Law of Shitty Clickthroughs → permutations burn out once the novelty is gone. Schwartz’s Stages of Awareness → what shocks at “problem aware” feels cliché at “most aware.” Diffusion of Innovations → innovators create permutations, laggards commoditize them. Entropy → the signal decays into noise. This is the real half-life. Not the death of persuasion. The death of predictability disguised as persuasion. The uncomfortable truth is this: The only way to keep leverage alive is to escape default permutations faster than the market copies them. That’s why real operators never cling to “the script.” They mutate it. They remix. They adapt the principle to context in a way that can’t be cut-and-pasted. Because once it’s common knowledge, it’s no longer leverage. How can you take advantage? 1. Spot the principle. What’s the underlying psychological law? 2. Break the permutation. Don’t run the standard version. Twist it. 3. Exploit the arbitrage. Ride the novel permutation before it calcifies. 4. Exit before default. If it feels like a template, it’s already dead. Closing Thoughts 100M Money Models isn’t useless. It’s a catalogue of principles. The problem is: millions will mistake those principles for plug-and-play defaults. They’ll run the obvious permutations until the l whole market is numb. And that’s the paradox. The only real money model is this: Principles endure. Defaults decay. Leverage doesn’t live in the models everyone’s copying. It lives in how fast you can break the model and choose your own.
Why Gauging Interest In Cold DM's Is Pointless
