Flo

Which country has the largest user base on X after the US? It's Japan 🇯🇵 I just read that 65-70m of Japan's 125m people actively use X each month (oc bots included), but it's one of the highest platform penetration rates (USA -> 100m). @ErinMeyerINSEAD's book "the Culture Map" showed that Japan and the US couldn't be more different in terms of communication style, so they might use X in completely different ways (Low-Context vs High-Context). In the US, X is often used to share personal opinions and political thoughts (individualistic culture). In contrast, Japanese users tend to focus on engaging with fan communities (anime, music, gaming), gathering information anonymously and keeping up with real-time updates like anime broadcasts, earthquakes or celebrity news (collectivistic culture). They place a higher value on anonymity and fitting in with the larger group, maybe one reason why Facebook never took off, following a more western approach of self-promotion & forcing us to use real names. American messages tend to be precise, simple and clear while Japanese ones might be seen more nuanced/layered. One argument for this highlights historical context. People in Japan (an island society) became skilled at decoding and interpreting each other's messages due to a relatively homogeneous population and thousands of years of shared history. By contrast, The US with a mere few hundred years of shared history and waves of immigrants developed a communication style that values clarity and explicitness to ensure understanding across diverse languages, contexts, and backgrounds. When it comes to giving negative feedback, "blurring the message" or "reading the air" became two Japanese terms, meaning that one has to pay attention to detect criticism in public. Negative feedback is more commonly delivered in private. In contrast, in the US, negative feedback in public is typically softened with humor or a friendly tone. Some of the most followed Japanese accounts here on X are shown below (comedians, YouTubers, singers/actors/artists & @yousuck2020, the founder of Japan’s largest online fashion retailer ZOZOTOWN.

Which country has the largest user base on X after the US? It's Japan 🇯🇵 I just read that 65-70m of Japan's 125m people actively use X each month (oc bots included), but it's one of the highest platform penetration rates (USA -> 100m). @ErinMeyerINSEAD's book "the Culture Map" showed that Japan and the US couldn't be more different in terms of communication style, so they might use X in completely different ways (Low-Context vs High-Context). In the US, X is often used to share personal opinions and political thoughts (individualistic culture). In contrast, Japanese users tend to focus on engaging with fan communities (anime, music, gaming), gathering information anonymously and keeping up with real-time updates like anime broadcasts, earthquakes or celebrity news (collectivistic culture). They place a higher value on anonymity and fitting in with the larger group, maybe one reason why Facebook never took off, following a more western approach of self-promotion & forcing us to use real names. American messages tend to be precise, simple and clear while Japanese ones might be seen more nuanced/layered. One argument for this highlights historical context. People in Japan (an island society) became skilled at decoding and interpreting each other's messages due to a relatively homogeneous population and thousands of years of shared history. By contrast, The US with a mere few hundred years of shared history and waves of immigrants developed a communication style that values clarity and explicitness to ensure understanding across diverse languages, contexts, and backgrounds. When it comes to giving negative feedback, "blurring the message" or "reading the air" became two Japanese terms, meaning that one has to pay attention to detect criticism in public. Negative feedback is more commonly delivered in private. In contrast, in the US, negative feedback in public is typically softened with humor or a friendly tone. Some of the most followed Japanese accounts here on X are shown below (comedians, YouTubers, singers/actors/artists & @yousuck2020, the founder of Japan’s largest online fashion retailer ZOZOTOWN.