Steve Harrison

@VikkiRossWrites @georget20 Praise indeed from the Queen of Copy, the First Lady of Letters and, recently, Jon Evans’s Wonder Woman of Words. Thank you.

@georget20 It - and @HarrisoSteve’s Changing The World… - should be compulsory reading for everyone in marketing and advertising. And while I’m here, every copywriter should read his How To Write Better Copy.

@benedictpringle Paul Burke has highlighted the weasel in would/does. And I have pointed out that the cost of living crisis is not peculiar to the UK and that even here there are other factors to consider. Are you still sure it's a "brilliant" ad?

@HarrisoSteve BoE clearly have a big role. But if Sunak felt he had no power to influence inflation it would seem odd that he spent his leadership campaign banging on about it and also made it one of his 5 pledges.

Excellent ad

@benedictpringle Incidentally it was the last Labour govt (1997) that transferred its authority over U.K. monetary policy to the bank. And therefore primary responsibility for tackling inflation.

@HarrisoSteve I think most would accept that inflation fits into the realms of government responsibility. It’s one of Sunak’s 5 pledges after all.

@benedictpringle Beeb’s analysis of shopping costs: Bar chart showing the av price of basket of 23 food and non-food items in six European countries. France is the most expensive at £67.57, while Germany is the cheapest at £47.25. Spain, Italy, the UK and the Netherlands are all around £51-£53.

"If it's true that David Ogilvy didn't begin his career as a copywriter until he was pushing 40, he'd have little chance today of getting a start at his own agency." - @HarrisoSteve, Can't Sell Won't Sell. bit.ly/3VD7Mjg

@VikkiRossWrites @goodandbadcopy @MaryErgul @The_IPA Thank you very much, Vikki. I reckon you're referring to the updated version which I hope is as provocative as it is informative. tinyurl.com/dytrch83

@goodandbadcopy @HarrisoSteve @MaryErgul @The_IPA That book told me more about the advertising industry than all the industry press in the year it came out

Going to compile a reading list from from #CopyCon21 in a thread. If I missed something feel free to drop it in!

@goodandbadcopy @MaryErgul @The_IPA Thank you for mention. Here's the updated version which, I hope, is even more provocative. tinyurl.com/dytrch83

@MaryErgul .@The_IPA called @HarrisoSteve's book #CantSellWontSell "the most provocative advertising book we've seen in years" amazon.com/Cant-Sell-Wont…

@goodandbadcopy @MaryErgul @The_IPA Thank you for the mention. Here's the updated version which, I hope, is even more provocative. tinyurl.com/dytrch83

@VikkiRossWrites @bohellberg @AntPHenderson @davetrott Jon Evans and Orlando Woods at System1 make their living asking "real" people what they think about ads. Maybe they're worth a shout?

@bohellberg @AntPHenderson @HarrisoSteve @davetrott I need money honey. And basically someone who can organise the whole thing for me!

I’m in a taxi discussing Christmas ads with the driver (Paul, btw) and he says, “Companies shouldn’t bother with all that doing good stuff - just make ‘em about Christmas”

@MargateArt @VikkiRossWrites @AntPHenderson @davetrott A great idea Vikki and, instead of Cannes, we could convene in Margate and your tetchy correspondent could be one of the "real" people on my jury who I then fiendishly manipulate.

@VikkiRossWrites @AntPHenderson @HarrisoSteve @davetrott I’m only pulling your leg, Vicky. It’s was more aimed at the judge than you.

More great work by James and his admirable team at Commercial Breaks and LEO. While many in the industry talk about changing the world, James and his crew get on with doing it.

@boultini’s brilliant 'Copywriting is…' is now available on LEO! Read by some of the best the industry has to offer from @rorysutherland to @scotttheboom and @laurajaybee, it's a must read, watch and listen. Head to leoreader.com to do that for free right now.

@kirstofcomms Dear Kirsten, I hope you find it useful. Please let me know your verdict (my email address is on page 162). Cheers, Steve

@charlotte_leith @VikkiRossWrites @ettiebk @42Courses @davetrott @dereklwalker @janee @Suzannepope @katetooncopy @kvdborgh @BetaRish @gnomeegnome @allgoodcopy Dear Charlotte, I am delighted we’ve been useful to you in such an exhilarating way. If you have any questions you’d like to ask me please feel free to get in touch. I am here: harrisosteve@googlemail.com. Cheers, Steve

@VikkiRossWrites @ettiebk @42Courses @HarrisoSteve @davetrott @dereklwalker @janee @Suzannepope @katetooncopy @kvdborgh @BetaRish @gnomeegnome @allgoodcopy I've been a copywriter for 10+ years and I'm currently loving this course. It's really helped me get excited about words again!

What are the best online copywriting courses? My client just hired 2 junior copywriters through Kickstart. Both have writing experience (uni newspapers, content/comms internships) but want a solid intro to what *copywriting* is and how to do it well. #CopywritersUnite

Our industry needs more of these two...

Not a bad way to end the weekend…low 60s, @SoloStove fired up, enjoying a @newglarusbrew Moon Man, and final pages of @HarrisoSteve’s sizzling Can’t Sell Won’t Sell. #amreading #advertising #firepit

I've missed Ben & Jerry's assessment of the Russian invasion and their message to President Putin on how it might be "de-escalated". Can any one enlighten me?