Jonathan Drake

I’ve been waiting my entire career for a question right down the middle like this one. Here are the 5 advanced metrics most brands miss including 1 that EVERY company (and AI) misses until I show them: -Revenue per click cohort. -Sent to Click Ratio. -Hard Bounce of Customers and those who have clicked 1x or more times. - Send Time Optimization - Top Emails ranked Revenue Per Click Cohort. How much have 1-click clickers spent? 2x clickers, 3x etc...Can go until you lose statistical significance. I have gone out as far as 48x clickers. This helps determine if they are above or below the average and you can determine your whales and minnows (term coined by @drewsanocki) You can see where your holes are in revenue as it should grow with each click and were to focus on improving. Sent to Click Ratio: A great way to determine your winners regardless of the size of send. You will be able to find your needles in a haystack. (See x.com/JonathanDrake/…) Can determine if your segments are good/poor and if your subject line to click rate matches or there is a drop off. Hard Bounces: I yell from the mountain tops about Hard Bounces yet few recognize the amount of revenue they are continually let simply go away (my guess is that Ridge has over $10 million in lost customer value due to Hard Bounces. Easy to figure out in 10 minutes. I lay the steps to check yourself here (x.com/JonathanDrake/…) * Deliverability experts and every major email platform say ‘let them go.’ They are wrong and are protecting themselves and not your Revenue. I estimate larger brands lose $10M+ in LTV by ignoring these. These are often high-value customers why would you not fix this historically and going forward? Send Times: Each business has a golden hour each week. The most sales on a per hour basis. I worked with Thrive Market and was able to figure this out and they now send out an email 1 hour BEFORE this time. We found the natural peak and front-ran it. That was 8+ years ago. Also can ramp support etc during these times. Bonus: Improve any welcome flow with a simple change of the time sent. 18% more clicks by changing the time to when the prospect/customer gets the email -> Heliocentric vs Geocentric Top Emails Ranked: Surprisingly I have yet to work with a company that could tell me what their top 100 emails of all time are. By absolute clicks. Sent to Click ratio (my preferred with absolute thresholds are taken into account). This led me to see the best subject line across multiple accounts as it was in the top 10 of multiple of them.

The Goal = Get Somewhere (everyone I know wants to get somewhere) How far are you trying to go? (Plane or Train or Car or Walk or Boat) Many do not they use public transit based on location this is even more. So you want a car as you can get almost everywhere with it. "Everyone I know has a car." The goal is to get to a place with a car. Gas or Electric. Total number of seats. Distance of range. Color preferences. All Wheel Drive or Not. Convertible or Not.

This was probably the weirdest experience I’ve ever had getting blocked Skylar, who I don’t really know other than she does insurance and I believe is pretty good at it Commented something, I was like oh I think about it like this instead She responded and said I had an “insane premise” But missed what I said so I said it differently And got blocked Wish her the best Did I come off as rude? Wasn’t my intention but seems like I did?

@pestctrlguy Know that you have talked about getting vehicles before and building a relationship with the dealer. And then this is how they treat you. @shefska do you have a commercial buying plan at @mycaredge

We order a new Ford Maverick. Dealer calls and said they got financing approved but it’s a high rate so they recommend we put more down and in the future get approved for the Ford credit line to make things easier. I ask the rate. 12.99% I say let’s pause on the deal and let me make a few calls. 5 mins later the phone rings. They magically got it down to 8.49%. Don’t let these guys try to screw you over.

@Camp4 Next time you are there check out the Earthships (the largest group and kinda the homebase for them). taos.org/explore/landma…

We did a family road trip to Taos this week. 5 hours each way. Our Model Y did 100% of the driving. Zero interventions. One 12-min stop each way to charge during a bathroom break. Two 25-min charges in Taos while shopping. $57 total. Three things: 1) Most people don’t know that self-driving is solved. It’s mind-blowing and alleviates a surprising amount of mental load. When the supervision requirement is removed, it will be an even bigger game-changer. 2) Once you drive a Tesla, all other cars feel like relics from a bygone era. There are lots of subtle features that you don’t notice until you drive a regular car again. 3) Tesla is light years ahead of all other automakers and that gap will only grow because no other car company can design from first principles.

@LizWolfeReason at our grooms dinner a friend said this to us (and then translated) "Delad glädje är dubbel glädje. Delad sorg är halv sorg" "Shared joy is double joy, shared sorrow is half a sorrow" Praying for you and your family.

absolutely MOGGED by grief, tomwaitsmaxxing SO hard

@ToddWitteles @PokerNews @iamjasonlevin this one? He would be memeing the entire thing

As already stated by @Pokernews, there are three primary owners of The Lodge -- Doug Polk, Jake Abdalla, and Jason Levin. I am very familiar with Polk and Abdalla, but I do not personally know either of them well. I had never heard of Levin. The three of them collectively own 63.3% of The Lodge, and presumably are the decision makers in the company. There are 18 other minor owners. These people all own "less than 7%" each, meaning they could own anywhere from 0.01% to 6.99% of the company. There are six names among those minor owners you might recognize from poker -- Brad Owen, Andrew Neeme, Ryan Fee, Nick Petrangelo, Jamie Kerstetter, and Thomas Keeling. The other 12 people are not known to the general poker and gambling communities, and would not be familiar to you. It does not appear that any of the minor owners are accused of any wrongdoing, and I assume they are mostly silent partners. It appears to me that Owen and Neeme were mostly figureheads for marketing purposes, and the real power laid in the hands of Polk (who was also the main face of the room), Abdalla, and Levin. In my opinion , there's nothing wrong with this, and is a similar situation to how Magic Johnson is portrayed as much more major of an owner of the Dodgers than he really is, simply due to his existing sports fame. ⬇️

I have obtained a copy of the warrant for search and seizure of The Lodge Card Club in Round Rock, TX. For various reasons, I do not feel it is appropriate to post the warrant publicly. However, I am going to summarize a lot of it and give my opinions below. 🧵

@dave_stickland Link? Bizbuysell search is painful

Purchase opportunity: We're listing Franklin's Popcorn for sale. Interested buyers can find us on bizbuysell. :) I will not be responding to DM's about it from randos. Thanks.

@theisaacmed Will raise them to average which is impressive in a way as so many are not doing the basics. There are levels and the only way to rise above is with the right questions, strategy and then execution.

I’m personally really excited that my competition is going to continue getting dumber due to tools like this

@JamCamping @IMJustinBrooke Lots more left to be a human than the em dash

@IMJustinBrooke It’s almost useful, if you think about it. It’s a fingerprint for those who refuse to edit by hand, which is the last refuge of the human.

SERIOUSLY... who trained the em dash into AI? I want his name. Bro... TAKE IT OUT! I have 9 different rules in my account banning em dashes and they still slip in — somehow.

@IMJustinBrooke Imagine they are taking the place of the "uhms" and "ah's" in conversational Also asked the LLM and this was interesting. Every word and punctuation mark is converted into a "token." I never understood a token like this. Says you can negative out that specific token.

@IMJustinBrooke Also Google and Meta are solely due to ads.

The next time some web goon says “we did it without paid ads.” 🤤 Remember all of these giants got where they are because paid ads. Don’t be incompetent. Run ads.

@IMJustinBrooke Paid traffic vs SEO

Most people don’t know this about me, but before paid ads I was big into SEO. Here’s why I changed… I had an SEO book and everything, but then I realized “Wait, if the thesis of SEO is get to the top of the page and win… I can just pay $5 to be there.” But that’s not all… Being a paid ads guy means I don’t have to beg for likes or wait months to build an audience. It also means I don’t have to kiss butts for JV promos and reciprocal mailings. Being a paid ads guy means no waiting months for SEO rankings, no waiting for follower growth, no begging for sponsors, or affiliates. I literally make my own success on my own timeline. I can wake up, turn on Google ads, and have traffic to my pages tomorrow. You might say “yea but only if it converts.” Well, yea that’s the whole game. Anyone can write a check or swipe a card to buy some traffic. The key is making it convert so you can keep writing that check and swiping that card infinite times. That part is a learnable skill though. Just like you can learn how to get followers or learn how to rank #1, you can learn how to make offers convert. Now that I have that skill, I’m basically unstoppable. All of you could try to cancel me tomorrow, and I’ll just go to another niche, with another offer, and buy traffic and make it convert. No waiting to build a new following. No waiting for new rankings. No rebuilding my affiliate army. Un-cancelable. Unstoppable. That is security. That is freedom. And I can do it working from wherever on my laptop. My name is Justin Brooke, I own Adskills, and have been doing paid ads for 20yrs. I’ve trained over 14,000 others how to do paid ads. Your guru, has very likely, taken my paid ads course at some point. If you want to become unstoppable and leave all the social media, SEO, and JV grinding behind you. Leave a comment below that is a gif saying goodbye to all that drama. The funnier the gif, the faster I’ll DM you my free 7 day fast start course. Happy Sunday ✌️❤️

@TheNolanGore Also non traditional comp can help and also provide stability. Consider covering the cell phone bill. Can get great company rates and is then tax deductible. Instead of them paying after tax. So what would cost you around $10 would get the benefit of $50.

So much tension Running a business…One of the hardest weights to carry is wanting your team to make more money while also fighting for profitability. Our business is over 60% people dollars. I loooove that so many families eat bc of the business. I really want to pay the people more. I can justify each individual person deserving more (well…most of them….) But I have a responsibility to the org (and my family and ownership) to run a profitable, stable, sustainable business. Part of each persons’ comp is stability. They need to know the business will be around. Profits help carry through the unexpected. They are there for growth and investment. Hard dichotomy.

If they had part ownership they would understand better. They could buy there way in. Take less $ today for a partial ownership later. Then they will understand. If they do not want to be a part in the ownership that would be easier to understand from your perspective as well. It would provide clarity all around and break the dichotomy

If you hit ? you will see the list of keyboard shortcuts here on X (just like in gmail).

@mikepat711 @UnpluggedTesla Just finishing our second set of the cross climate 2’s. Around 50k for each set on our model y.

Holy F these are beyond what I expected. Pics don’t even do em justice. Absolute beasts. I was worried the smaller 18” wheel would look small, but the added tire sidewall of the CrossClimate 2’s is 🤌 Thank you for making amazing product @UnpluggedTesla. Couldn’t be happier. Wasn’t expecting to be this stoked tbh. Buy them now.

@Seanfrank The way lawyers used to get paid was by the word written. Also I have always had lawyers charge by the 6 minutes so 10 billable slots per hour. *my brother is a lawyer and he does not think it will be an issue for a long time

It’s obvious ai will change a lot of stuff. Nothing will be disrupted more than lawyers. It’s as bad as software engineers. I’ve spent over $10,000,000 on lawyers. It’s a field that tries to be truth seeking. It’s highly process oriented. Deadlines, fillings, responses. Finding precedent that agrees with you and disagrees with the counter argument. It’s token work. And it’s the most expensive tokens in the market. $1,000 an hour. Nickle and dimed over 15 minute increments. Partners expected to bill 2200 hours… There is no better professional work for Claude to one shot. It’s economical because the human costs are so high. It’s structured. And the response will be SLOW. The legal system is slow. By design. So they can charge more. Why bill for 10 hours when we can make more process and bill for 10,000. Lawyers will scramble to try and protect the profession. But they only have 2 paths- Legal challenges and regulator capture. Congress doesn’t work anymore. So it will be legal challenges. Which will take 4 years. And by then- The models are out and working. There is no going back. Don’t let your kids become lawyers.

@nickgraynews Could change your Headline on the site from the current: Free Online RSVP & Digital Invitations Made Simple. to something like this: Get Paid to Create Perfect RSVPs & Digital Invitations That Maximize Your Events. (if you qualify)

@JonathanDrake ok rad! will consider, thank you - this is interesting

I have a pricing tier question for SaaS Currently I have Free and Pro ($19) accounts on Mixily.com A few people are asking for a cheaper plan But I am worried that if I make a cheaper plan then my existing $19 customers will downgrade and most new customers will pick the $9 plan In your opinion, should I change to: Free, Basic ($9), Pro ($19), and Plus ($59) add that new Basic ($9) plan -- and hope that Pro ($19) is the most attractive plan that people will pick or just have Free, Pro ($19), and Plus ($59) options only What is the best practice here?

@Seanfrank So the adage of if a tree falls in the woods does it make a sound... You have to be in woods to hear it. Some are. Some are not. Need to be in the woods. That is the divide. Maybe always has been.

Ignore the discourse. America is currently at its peak. Photos to prove it.

@buddy7 @FounderKyle Do you ever implement anything from the book from @nickgraynews (party.pro/book-readnow/)? Could be a great way to model on how to continue after the event for the groups

Running an small Entrepreneur Weekend event for @FounderKyle and other Christian Entrepreneurs this weekend. I have been running events as small as two up to 500 the last 25 years. I think 6 or 7 is my favorite size. What's the most impactful or best exercise you have ever done at one of these events?

@miqchris Almost if all the email providers were trying to protect themselves instead the ones paying for the service.

🚨 I’ve run the tests. Single opt-in activates higher. Every time. The goal was never confirmation. It’s activation. New newsletter 👇🏼 audiencebridge.io/p/the-double-o…