Andy

4 months ago, we decided to decrease our prices, which lowered MRR by 70%. At the time, a lot of investors were concerned. “Why aren’t you prioritizing revenue or growth?” “You’re lowering it?!” I explained our strategy, but some were still understandably skeptical. Today, we just had our best month yet, and we’re profitable again. That created even more questions from some investors. “Wait, are you trying to be a profitable cash flow business now?” “Are you still trying to build something big?” That made me realize our strategy may not be obvious from the outside, and if that’s true, customers, prospects, and potential candidates may see it the same way. So I want to explain how we made decisions publicly: 𝗪𝗲 𝗼𝗯𝘀𝗲𝘀𝘀 𝗼𝘃𝗲𝗿 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. At the same time, we have to do that within certain constraints, like not running out of money. That’s it. I believe the rest takes care of itself. Every seemingly questionable choice we’ve made has been a long-term decision in pursuit of that goal. I hope we tackle big problems, for a lot more people, solve them extremely well, and as a result of that, build something truly important. And I hope I get to keep working on it for a very very long time. We decreased our prices because it made sense for founders at the earliest stages. If I were in their shoes, I wouldn’t pay $100/m for accounting or $1,000+ for taxes. I’d just get AI to do it for me. And yes, we’re profitable again. But that is an unintended result, not the goal. If I find people who meet our bar today, I’d hire them immediately, and we’d be unprofitable again. But I’m still searching while keeping the bar high. So if you know anyone who holds an extremely high bar and wants to join a mission-driven startup that obsesses over making something people love, please reach out. We’d love to invest our money in people rather than earn interest income!

We lost a lot of MRR