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A failure to condemn is, in effect, an invitation to continue.
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Michael Draznin
17.5K posts
Michael Draznin
@mdraznin
Senior communications strategist, PR, Analyst Relations. Focus: tech, AI, startups, cloud, data science, data analytics, reputation, crisis & issues
Manhattan, NY เข้าร่วม Mart 2008
6.6K กำลังติดตาม1.7K ผู้ติดตาม
Jessica Fain's best product ideas kept dying, and she couldn't figure out why.
So at eight and a half months pregnant, she pitched @SlackHQ's CPO @aunder on becoming her Chief of Staff. She wanted to see how executive decisions actually get made from the inside.
What she learned changed everything she knew about influencing execs.
People don't realize that an executive's calendar is like a strobe light going off. Budget meeting, a people problem, a legal issue—then your product review. You've been prepping for three weeks. They haven't thought about you since the last meeting. They may not have gone to the bathroom today.
And most people walk into that meeting chasing a quick yes.
Instead, she learned to treat execs like she treats her users—with the same curiosity and empathy.
Jessica has since led product teams at @SlackHQ, @Box, @brightwheel, and now @Webflow.
In our very tactical conversation, she shares:
🔸 The 60-second meeting opener most PMs skip
🔸 Why "that's so interesting, what led you to believe that?" can help you disarm an exec
🔸 How to align your pitch with what your exec is actually scared about
🔸 "Stewart plus two more"—her playbook for responding to a CEO's feedback
🔸 Why killing your own project is the ultimate trust-building move
Listen now 👇
youtu.be/RP4vJeIb7WU
YouTube
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@mdraznin Sure thing! Here you are: gartner.com/en/communicati…
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PREDICTION: Gartner says that PR and earned media budgets will DOUBLE by 2027... and the reason why should matter to every marketer still pouring money into paid channels.
Their latest report lays it out: mass adoption of AI as a replacement for traditional search is going to force a fundamental reallocation of marketing spend away from paid, toward earned.
THE EVIDENCE:
Between the first half of 2024 and first half of 2025, ChatGPT traffic grew 608%, while Google and Bing both declined.
Muck Rack's research shows that more than 95% of links cited in AI-generated answers come from non-paid sources, with half of all AI citations coming from content published in the last 11 months. And per Semrush, AI search visitors convert at 4.4x the rate of traditional organic search.
We've been watching this play out with our own clients... one saw 38% of their leads this year come directly from earned media surfacing in ChatGPT queries (we got them in the NYT, WSJ, Wired, Forbes, TechCrunch, and others).
WHAT THIS MEANS:
Gartner is essentially telling CMOs: the channel your customers use to find you is changing to AI; and earned media is what AI trusts.
Brands still treating PR as a "nice to have" line item below paid media and SEO are in store for an awakening (I was going to say “rude awakening” but that would be… rude).
For PR teams already doing the work, every placement you secure isn't just building credibility with human readers anymore; it’s informing the AI systems that are increasingly deciding which brands get recommended and which ones don't exist.
And for marketers who spent the last decade buying their way into "earned-looking" content... native ads, sponsored posts, advertorials pretending to be editorial... AI is seeing right through it.
THE NEW REALITY:
We're watching a once-in-a-generation shift in how people discover brands.
The companies investing in real earned media (that is, true third-party validation) are the ones building a moat.
Every month without it?
Good luck catching up.
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Being in NJ is like being in Asbury Park right before Bruce Springsteen's "Born to Run" was released. Something is happening, like a runaway American dream, it's a death trap, a suicide rap, it's gonna hit everywhere but so few people know. We gotta get out while we're young
Timothy B. Lee@binarybits
Big month for vagueposting.
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BREAKING: OpenAI robotics leader resigns over concerns about surveillance and autonomous weapons amid Pentagon contract
fortune.com/2026/03/07/ope…
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@jspepper you might like this story i did today
nytimes.com/2026/03/07/tec…
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a nice thing about getting older and covering an industry for a long time is growing comfortable trusting my instinct to say “that shit is super dumb” when a trend feels off
i don’t bat 1000, but at least i dont look back and wince when everyone swore NFTs were extremely cool
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@alexrkonrad jfc, here in boring ol WashHts, I had one this a.m. for 1/2
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@readswithravi Beautiful (and at least slightly terrifying). Bookmarking
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This paragraph from Carl Jung hits so hard.
“The world is full of people suffering from the effects of their own unlived life. They become bitter, critical, or rigid, not because the world is cruel to them, but because they have betrayed their own inner possibilities. The artist who never makes art becomes cynical about those who do. The lover who never risks loving mocks romance. The thinker who never commits to a philosophy sneers at belief itself. And yet, all of them suffer, because deep down they know: the life they mock is the life they were meant to live.”
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@alexrkonrad @kwharrison13 @traestephens I’ve been involved w/media my entire career. Moves like this are disgusting (to me). They’re like petulant children having meltdowns, bullies w/pocketfuls of change to get their way. I cld go on but I’ll spare
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In Trae’s own thread he even notes that he likes *some* Wired reporters and coverage.
If you dislike certain coverage, call it out. Reject it. If you like some, celebrate it, reward it. If that’s not working, reflect on why.
Hard to picture this debate in another private sector. If this is about enforcing ideological purity, that’s a whole different conversation.
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This is the kind of billionaire energy we need. Caring about how technology is framed for everyone.
Trae Stephens@traestephens
7/ We've reached an inflection point: @Wired is irreparably broken in its current form. But it doesn’t need to be. It’s time for someone who believes in a role for tech in building a better tomorrow to buy it. Maybe that someone needs to be me. /end
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Some news: I've joined @PaloAltoNtwks to lead communications.
For the past 6+ years, I’ve had the opportunity to work alongside founders and company builders in their pursuit of making history. Being part of @kleinerperkins has been the ultimate privilege. The team lives up to its reputation, and earns it every day. It's a genuine reminder of what it looks like to steward something greater than any one person. 🖤
Along the way, I've a front-row seat to the most profound technological shift of our lifetime, and found deep fulfillment working with mission-driven leaders and teams.
Joining Palo Alto Networks came down to the team, the moment we're in, and the work ahead. Every organization is figuring out how to move fast, stay secure, and build trust, and I’m grateful for the chance to help tell that story at such a critical moment with such an incredible team. 🧡
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Andy, appreciate the reply.
My concern is that the article is using examples like blue light makes it easier for readers to generalize across the spectrum, but biological interaction is frequency-specific and mechanism-dependent.
Major health authorities continue to conclude that there is no established risk below regulatory limits.
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I did a whole-house toxin health assessment, where a guy spent half a day testing our house's air quality, water, EMFs, lighting, mold, and household products.
So many surprises:
- Our Waterdrop reverse-osmosis water filter seems to be introducing a chemical (Dichloromethane) into our drinking water that wasn't in the (whole-house filtered) tap water. Will recheck this to make sure it's not a fluke.
- Even though we have air purifiers in many parts of the home, they weren't on the proper setting so our air quality was not great. Turned them all up higher.
- Most of our light bulbs have blue light and super high flicker rates which disrupt circadian rhythms. Replacing a bunch of them.
- The wifi router in my office is EMF'ing the sh*t out of me. Going to move it to a different part of the room.
- The powerstrip under our bed is EMF'ing the sh*t out of us. Getting a grounded power strip that avoids this.
- Some of our shampoos and soaps had harmful ingredients.
On the plus side, no gas leaks or carbon monoxide 👌
I'm predicting this is going to become the next microplastics-type trend, to test your home for toxins and harmful products.
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Not sure a reference to Apocalypse Now is quite reading the room 🤷♀️
Andrew Feldman@andrewdfeldman
Love the smell of power plant construction in the morning. It’s the smell of AI. Little is better than the sight of giant gas turbines being installed. A 300MW power plant under construction. Hundreds of jobs for the local community. And 100MW of power for a new data center.
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interesting idea: "No one model family can do its best work for you without the talents of others. As models get more powerful, we’re seeing them specialize. The future state of AI is your best work will get done when there are different models working together."
Aravind Srinivas@AravSrinivas
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Some interesting things will probably come out of it... but there is a wild disconnect in the current narrative around AI agents like OpenClaw.
"If you're not leaving the party early to lead your bot army, you're so cooked"
and also:
"zomg OpenClaw ate all my files"
Summer Yue@summeryue0
Nothing humbles you like telling your OpenClaw “confirm before acting” and watching it speedrun deleting your inbox. I couldn’t stop it from my phone. I had to RUN to my Mac mini like I was defusing a bomb.
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@sharongoldman @summeryue0 @PeterDiamandis @nikunj @shyamalanadkat @levie @bretgreenstein @yshoham Here we go
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NEW: AI agents that do your work while you sleep sound great. The reality is far messier—‘it’s like a toddler that needs to be overseen’
h/t @summeryue0 @PeterDiamandis @nikunj
thx @shyamalanadkat @levie @bretgreenstein @yshoham
fortune.com/2026/02/23/alw…
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@seviloren (That got away too fast) It made me do exactly what 1 Euro did to you
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Yesterday in Paris I saw a billboard that unexpectedly changed how I think about Market Intelligence.
It simply said:
1 Euro
The products weren’t actually 1 Euro.
But that number completely changed my perception.
It didn’t feel like advertising.
It felt like an invitation.
Suddenly the brand became accessible. Universal. “For everyone.”
And it made me think:
Why isn’t regulatory knowledge this accessible?
From the outside, Europe looks like one single market.
In reality, it’s a patchwork of local rules, enforcement cultures, and hidden barriers.
What is acceptable in Spain can trigger a stop-work situation in Germany.
What launches smoothly in the Netherlands can stall in Italy.
For hardware companies → certification and documentation complexity.
For software companies → compliance and procurement timelines much longer than expected.
And the real cost is not fines.
The real cost is delay.
Late market entry.
Missed tenders.
Lost competitive position.
That’s when I realized:
Market intelligence and regulatory intelligence shouldn’t be something only large corporations with massive legal budgets can access.
I believe it should work like that billboard. Simple, visible, and accessible.
This is exactly why I’m building Mia.
Using agentic AI, it surfaces multi-country regulatory and market signals early, the kind of insight that traditionally required weeks of legal work and expensive consulting. Now it can be accessed for less than a daily coffee.
Because when you see regulation before the market reacts, you are not just complying.
You are positioning.
Sometimes the most valuable strategic insight doesn’t come from a meeting room.
It comes from a billboard on the street.
#MarketIntelligence #ProductStrategy #Compliance #B2B #GlobalExpansion
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